Shi Yuzhu's sword and Ma Yun's sword

Shi Yuzhu has not updated his blog for two months, and the last update was on September 3, with the title of "Comments of righteous people on Shi Yuzhu", which is an excerpt from "in the tide of accusations and revils".

Since "Journey" broke through 1 million people online at the same time in July this year, Shi Yuzhu has launched a blog marketing "Journey" on Sina. As a result, the eight-party tiles have been smashed, including "Online Open Casino", "Black Money", "Abandoned Career Family", "Slot Machine Director", and so on. Shi Yuzhu's online game business model is not full of words to seek commercial interests at the edge of the moral bottom line.

Business ethics is always a controversial topic. In the eyes of another group of people, Shi Yuzhu and his journey are respected and appreciated as the rise of another legend. Since his second venture in 1998, he has been marketing platinum and gold partner; Cash out from Qingdao Jiante and Stone Holdings; Holding shares in Huaxia and Minsheng Bank; IPO of Giant Network.

In addition to brain platinum, in online games, he also wielded the knife of "fast marketing" to perfection, bombarded online games to adhere to the old rules, broke the "inexplicable rules set by the Korean people", and created a 2D game of how to use it instead of 3D game in his own way; When others charge, he is free, and others do it for free, he introduces a two-track system of charging; The first is to spread the online game advertisement to CCTV, grafting the marketing method of health care products, and arranging the second and third tier city channels and promotions with a large population of ten thousand people. He uses a special account to hide in the player, watch the player chat, fight and do business, capture the player's psychology, and carry out lottery, gambling and killing between opposing countries in the virtual world.

Shi Yuzhu won a surprise victory with creativity and marketing mode, won the status, won a comeback, won a fortune, but also attracted the name of wanton killing. For this marketing prodigy, business is just the Jianghu, while he is a swordsman who is constantly caught in the whirlpool of criticism and slander, between good and evil.

The sword of marketing and entrepreneurship. Shi Yuzhu's sword is faster than Ma Yun's sword, but Ma Yun can win more reputation.

Author: Xie Yanglin

For more entrepreneurs, the spiritual symbols of Shi Yuzhu and Ma Yun are more meaningful than their business models and management methods. If Shi Yuzhu and Ma Yun can stay in the Jianghu indefinitely in difficult times, then legend will continue to happen to the later generations. As Ma Yun said, "If I can succeed in entrepreneurship, I believe that 80% of young people in China can also succeed in entrepreneurship." If Shi Yuzhu can stand up after a failure like a giant, what kind of failure will be devastating as long as I don't give up?

 史玉柱的刀与马云的剑

　　史玉柱已经两个月没有更新自己的博客了，最后的一次更新是在9月3日，标题是《正义人士对史玉柱的评价》，那是一个从“在漫天的指责和唾骂的浪潮中”摘录出的一个转帖。

　　自从今年7月《征途》同时在线突破100万人次后，史玉柱在新浪开通了博客营销“征途”，结果八方板砖跟帖砸来，论调包括“网络公开赌场”、“黑心钱”、“荒废事业家庭”、“老虎机董事长”等，对史玉柱网游商业模式在道德底线边缘谋取商业利益的不满溢于言表。

　　商业伦理永远是一个争论的话题，在另一群人眼中，史玉柱和他的征途视为另一个传奇的崛起被崇敬和欣赏着。1998年二次创业以来，他营销脑白金、黄金搭档；从青岛健特、四通控股套现；持股华夏、民生银行；将巨人网络IPO。

　　除了脑白金，在网游中，他同样将“快营销”的刀挥舞得炉火纯青，炮轰网游墨守陈规，打破了“被韩国人定的莫名其妙规矩”，用自己的方式打造一款怎么实用怎么来的2D而非3D游戏；别人收费，他免费，别人也做免费时，他就推出了收费的双轨制；第一个将网游广告打到了央视，嫁接保健品的营销方式，用万人的人海布阵二、三线城市渠道与促销。他用特殊的账号，隐身在玩家里面，看玩家聊天、打架、做生意，捕捉玩家的心理，在虚拟世界中进行彩票、赌博和对立国之间的杀戮。

　　史玉柱以创意与营销模式出奇制胜，赢得了地位，赢得了东山再起，赢得了家财万贯，却也招来了肆意杀戮的骂名。商业对这位营销奇才来说，只是江湖，而他则是不断陷入非议、诋毁旋涡中的刀客，身处正邪之间。

　　营销的刀，创业的剑。史玉柱的刀比马云的剑更快，但是，马云却能赢得更多的美誉。

　　作者：谢扬林

　　对更多的创业者来说，史玉柱与马云的精神象征要比他们的商业模式与管理方法更具意义。如果说，史玉柱与马云能在艰难时期招无定式地立足江湖，那么，传奇也会继续在后来者身上发生。就像马云所说：“如果我马云能够创业成功，我相信中国80%的年轻人，创业也能成功。”如果经历了巨人那样的失败，史玉柱都能站起来，那么，只要不放弃，有什么样的失败会是毁灭性的呢？

(This article is an original article by Zhuge Changqing, and the pictures are selected from the Internet. Welcome to forward it, and please indicate the source for forwarding)

Introduction to Zhuge Changqing: Zhuge Changqing, the inheritor and promoter of traditional Chinese culture, is willing to "learn from sages, promote virtue, revitalize China and benefit the world" together with people with the same ideals in the world.

(Zhuge Changqing: zhuge8031@163.com ）

Zhuge Changqing mailbox：

zhuge8031@163.com

Zhuge Changqing's Chinese Dream

Learn from sages and carry forward virtue

Revitalizing China for the benefit of the world

 （本文是诸葛长青原创文章，图片选自网络。欢迎转发，转发引用请注明出处）

诸葛长青简介：诸葛长青，中国国学传统文化传承弘扬者，愿与天下志同道合者一起“学习圣贤、弘扬善德、振兴中华、造福世界”。

（诸葛长青：zhuge8031@163.com）

Zhuge Changqing mailbox：

zhuge8031@163.com

  诸葛长青中国梦  

学习圣贤 弘扬善德

振兴中华 造福世界

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