Madman "Shi Yuzhu"

Build wealth in the voice of controversy

Appearing on the New York Stock Exchange in sportswear attracted a different look. 50 billion personal wealth piled up in controversy——

On the evening of November 1, Giant was listed on the New York Stock Exchange. A "geek" who once dominated the business world has once again returned to people's attention.

Giant Network issued at $15.5, opened at $18.25, and raised $1.045 billion. Shi Yuzhu, who had experienced great ups and downs in the business world, held 68.43% of the giant's shares, and the shares of Minsheng Bank and Huaxia Bank held by Shi Yuzhu. In one night, he had a value of nearly 50 billion yuan. At the same time, Giant's listing has set some "largest" records: China's largest private IPO in the United States, the largest IT IPO outside the United States. These are enough to make Shi Yuzhu, who has set foot in the "Internet Jianghu", become the focus of public attention again.

Shi Yuzhu, who started from scratch with Hanka, failed with Giant Group, revived with "Brain Platinum", and raised the waves of online games (news, gallery, forum) with "Journey (news, question bank, club, gallery)", may have been used to all kinds of right and wrong around him. Many people have some complex feelings about Shi Yuzhu's re-raising. Although Shi Yuzhu has tens of billions of yuan in assets, his path to success and his products with high market share have been questioned repeatedly. His success has been measured repeatedly by people in terms of market, business and morality.

■ The NYSE "special approval" Shi Yuzhu enters the stadium wearing sportswear

On November 1, Shi Yuzhu appeared on the New York Stock Exchange wearing sportswear in an alternative manner as always. Even Shi Yuzhu himself said that when I wore sportswear, the locals felt strange and looked at me with strange eyes. The New York Stock Exchange may be the first time to let people without suits in. Therefore, a special approval was also made for this matter, because the New York Stock Exchange stipulates that you must wear a suit to enter. And all the people who came here also consciously wore suits.

As for Shi Yuzhu's "alternative", many insiders commented that it is difficult for you to understand some ideas of Shi Yuzhu. When the signs of his success begin to show a little, you can try to think about what he has done, just as Shi Yuzhu broke into the online game industry halfway home. At that time, few people believed that Shi Yuzhu could succeed.

In 2004, the marketing methods adopted by the online game "Journey" in the process of product promotion stunned the peers. Thousands of marketing personnel launched an offensive against the second-tier and third-tier cities with huge potential market for online games, and this team once created the sales miracle of "brain platinum" and "golden partner". At that time, many senior game commentators said that it was impossible to sell online games in such an alternative way. However, according to IDC statistics, the highest number of online users of Journey in the second quarter of this year was 1.07 million, and the average number of online users was 515000. According to the prospectus of Giant Network, "Journey" is simply a money printing machine. In the first half of 2007, Giant Network had a total revenue of 687 million yuan and a net profit of 512 million yuan.

According to witnesses, the giant employees who watched the live video of the listing in the Shanghai office on the same day were all beaming. Giant Network went public and produced 21 billionaires and 186 millionaires.

■ Shi Yuzhu returns to be a "conservative"?

In 1997, because of the greed of the Zhuhai Giant Building, Shi Yuzhu owed hundreds of millions of dollars, becoming a veritable "China's first burden". Shi Yuzhu recalled his own history and said, "The creditors came to the door one after another, and the capital flow was completely paralyzed. At that time, it was poor. The creditors pressed for debt, the lawsuits were tangled, and the accounts were all sealed up. How poor was it? All the mobile phones that had just been allocated to senior executives were taken back and sold, and I was the only one in the company who had a mobile phone, and we didn't receive a penny of salary for a long time."

In just 10 years, Shi Yuzhu not only paid off the debt, but also quickly completed a new round of capital accumulation, directly paving the way for later entry into the most interesting online game market. However, due to the failure of the giant building, Shi Yuzhu claimed to become a "complete conservative". At present, his most important thing is the company's cash flow. "With 500 million people lying on their faces, they will no longer be afraid," Shi Yuzhu said.

After the giant went public, Shi Yuzhu still talked about the failure. He said, "It was a failure experience that made him win the trust of Wall Street. Because entrepreneurs without failure experience do not know what is risk."

■ Brain platinum advertising language is "scolded" every year

It can be said that the listing of "Journey" has once again pushed this controversial figure to the forefront. Some people say that Shi Yuzhu, who has risen again, is like a mystery. The reason why people are suspicious is that he has many contradictions. For example, his marketing theory of "never paying attention to the industry rules" still makes people feel strange.

In that year, Shi Yuzhu made a comeback with brain platinum, and the slogan "give brain platinum as a gift" was continuously rated as the most disgusting advertisement. A person in the advertising industry joked that "the best advertising award has changed year by year, but this sentence can be said to occupy the most disgusting advertising words." Although the advertising words are referred to as vulgar, the sales revenue of brain platinum has increased at an alarming rate. Some people say that from "Giant Group" to "Brain Platinum", Shi Yuzhu has been carrying the name of love and hate. It was not until he sold most of the shares of "Brain Platinum" and "Golden Partner" in 2003 and transformed into an investor that Shi Yuzhu temporarily faded out of public controversy.

■ The grand grievances have not been solved yet

The release of "Journey" also made him and Chen Tianqiao, the chairman of Shanda Network, have a period of resentment in the Jianghu that is still widely spread in the online game industry. It is reported that when Shi Yuzhu wanted to enter online games, he met Chen Tianqiao through Duan Yongji, and Chen Tianqiao warmly received Shi Yuzhu, and also let Shi Yuzhu contact with a grand game team. Almost as Shi Yuzhu left, Chen Tianqiao received the news that the project team of "Age of Heroes" resigned on a nearly collective scale, and the reason for the resignation was unanimously written as "seeking self-development".

Later, there was a rumor that the team of the grand "Age of Heroes" was poached by Shi Yuzhu. The reporter interviewed some insiders yesterday. He said, "Up to now, the core of Journey is still the Age of Heroes." He even said that some of the current employees of Journey were in which department of Shanda.

Of course, there are also some rumors that it is the grand team that is going to leave to start their own business. Although there is no way to find out which version is true, there is no doubt that such rumors make Shi Yuzhu's experience in online games full of controversy.

Others said that "Journey", an increasingly crazy game, has also triggered controversy about wealth morality. It is reported that after "Journey" has reached level 50, players are allowed to make money through some tasks. "Escort" is one of them, but they need to pay money as a deposit. Once they are robbed, the deposit will be confiscated by the system, and the robbers will be rewarded with money. One player said, "This is to encourage 'escort robbery'.".

An online game expert commented that Shi Yuzhu was a weirdo. But this industry is already facing some serious issues of moral wealth. We just hope that new entrants will play a beneficial role in the development of the whole industry.

With the listing of Journey, Shi Yuzhu successfully completed the difficult action of "salted fish turn over". His wealth was piled up from the controversy. Shi Yuzhu himself admits that he is a gambler. However, it may take the next decade to verify how his "Journey" is.

 狂人“史玉柱”

在争议声中堆砌财富

穿运动服现身纽交所引来异样目光500亿个人财富在争议声中堆砌———

11月1日晚上，巨人网在纽交所上市。一个曾经纵横商界的“怪才”再一次回归人们的视线。

巨人网络发行价为15.5美元，开盘价18.25美元，融资10.45亿美元。曾经在商界大起大落过的史玉柱，手握68.43%巨人股权，加上史玉柱持有的民生银行和华夏银行的股票，一夜之间，他拥有了近500亿元人民币的身价。同时，巨人上市创下了一些“最大”纪录：中国登陆美国最大IPO民营企业，除美国本土外最大IPO的IT企业。这些，足以使涉足“互联网江湖”的史玉柱再次成为公众关注的焦点。

以汉卡白手起家、以巨人集团失意、以“脑白金”起死回生、以《 征途（新闻、题库、论坛、俱乐部、图库）》掀起网络游戏（新闻、图库、论坛）波澜的史玉柱，也许早已经习惯了围绕在他身边的各种是是非非。而很多人对史玉柱的再次发家，都有一些复杂的心情。尽管史玉柱坐拥数百亿元资产，但他成功的路径、他的市场占有率极高的产品却屡遭质疑。他的成功被人们用市场、商业、道德的尺度反复丈量。

■纽交所“特批”史玉柱穿运动服入场

11月1日，史玉柱一如既往以另类的姿态，穿运动服出现在纽约交易所。连史玉柱自己都说，我穿运动服来，当地人都觉得奇怪，好像是用异样的眼光看着我。纽交所可能是第一次让不穿西服的人进来。所以还为此事办了一个特批，因为，纽约交易所的规定就是必须穿着西服入内。而所有来的人也自觉地穿着西服。

对于史玉柱的“另类”，很多业内人士评述，你很难理解史玉柱的一些思路。当他的成功迹象开始稍微显露的时候，你才能尝试着去思索他的所作所为，一如史玉柱半路出家杀入网游界，当时几乎没有人相信史玉柱能够成功。

2004年，网游《征途》在产品推广过程中采用的营销手段令同行目瞪口呆，数千名营销人员向网游潜在市场巨大的二、三级城市发动攻势，而这支队伍曾经创下了“脑白金”、“黄金搭档”的销售奇迹。而当时很多资深的游戏评论者都说用如此另类的方法推销网游不可能成功，但根据IDC的统计，《征途》今年第二季度同时最高在线人数为107万人,平均在线人数为51.5万人。据巨人网络的招股书显示，《征途》简直就是印钞机。2007年上半年，巨人网络营收总额为6.87亿元，净利润高达5.12亿元。

据目击者称，当天在上海办公室观看上市视频直播的巨人员工个个喜形于色。巨人网络上市，共产生21位亿万富翁和186位百万富翁。

■史玉柱回归成“保守主义者”？

1997年，因为珠海巨人大厦的贪大，史玉柱欠债上亿，成为名副其实的“中国首负”。史玉柱回想自己这段历史时说，“债主们纷纷上门，资金流完全瘫痪，那时候就是穷，债主逼债，官司缠身，账号全被查封了。穷到什么地步？刚给高管配的手机全都收回变卖，整个公司里只有我一人有手机用，大家很长时间都没有领过一分钱工资。”

短短10年时间，史玉柱不仅清偿了债务，还迅速完成了新一轮资本积累，直接为后来进军最感兴趣的网游市场铺平道路。不过，由于有了巨人大厦的失败，史玉柱自称变为了“完全的保守主义者”，目前他最在乎的事情，就是公司的现金流。“账上有5个亿趴着，心里就不再害怕”，史玉柱说。

巨人上市后，史玉柱依然不忌讳谈到那次失败，他说，“恰恰是一段失败的经历，使他赢得了华尔街的信任。因为没有失败经历的创业者，不知道什么是风险。”

■脑白金广告语年年被“骂”

可以说，《征途》的上市再一次把这个充满争议的人物推上了风口浪尖。有人说，重新崛起的史玉柱像个谜团，让人疑窦顿生的原因在于他身上背负的诸多矛盾体，比如，他“对行业规则从来就不理会”的营销论依然让人觉得匪夷所思。

当年，史玉柱凭借脑白金重新出山，那句“送礼就送脑白金”的广告词连续被评为最恶心的广告。一位广告界人士戏称，“最佳广告奖年年都有变动，但是这句话可以说稳稳占据了最恶心广告语的一席。”虽然广告词被指庸俗，但是脑白金的销售收入以惊人的速度增长。有人说，从“巨人集团”到“脑白金”，史玉柱一直在背负爱与恨的骂名，直到2003年卖出“脑白金”和“黄金搭档”大部分股份，转型投资商，才暂时让史玉柱淡出公众争议。

■挖角盛大恩怨至今未了

《征途》的出炉，也使他和盛大网络董事长陈天桥有了一段至今还在网游界广泛传播的江湖恩怨。据悉，当初史玉柱希望进军网络游戏，就通过段永基认识了陈天桥，而陈天桥热情地接待了史玉柱，还让史玉柱和盛大一个游戏的团队进行了接触。几乎是史玉柱前脚走，陈天桥后脚就收到了来自《英雄年代》项目组近乎集体规模辞职的消息，而辞职原因上一致写着“为寻求自我发展”。

后来有了盛大《英雄年代》的团队被史玉柱重金挖走的传闻。记者昨天采访了一些业内人士，他说“到今天，《征途》的内核还是《英雄年代》的。”他甚至说出了一些征途目前的员工，以前在盛大的哪个部门。

当然，也有一些传闻表示，是盛大的团队本来就要离开自我创业。虽然没有办法弄清哪一个版本是真的，但是无疑这样的传闻，使得史玉柱进入网游的经历，充满了争议。

还有人说，《征途》这款越来越疯狂的游戏也引发了人们对财富道德的争议。据报道，《征途》进入到50级后，允许玩家通过一些任务赚钱，“运镖”是其中之一，但需交钱作为押金，一旦被劫，押金会被系统没收，抢劫者却得到金钱奖励，一个玩家说：“这是在鼓励‘劫镖’”。

一位网游界人士评价，可以说，史玉柱是个怪才。但是这个行业本来就面临一些道德财富的严肃课题。我们只是希望新进入者对整个行业的发展起到有益的作用。

随着《征途》的上市，史玉柱成功完成了“咸鱼大翻身”的高难度动作。他的财富，正是从争议声中堆砌起来的。史玉柱自己也承认，自己是个赌徒，不过，他的《征途》到底如何，也许还需要下一个十年来验证。

(This article is an original article by Zhuge Changqing, and the pictures are selected from the Internet. Welcome to forward it, and please indicate the source for forwarding)

Introduction to Zhuge Changqing: Zhuge Changqing, the inheritor and promoter of traditional Chinese culture, is willing to "learn from sages, promote virtue, revitalize China and benefit the world" together with people with the same ideals in the world.

(Zhuge Changqing: zhuge8031@163.com ）

Zhuge Changqing mailbox：

zhuge8031@163.com

Zhuge Changqing's Chinese Dream

Learn from sages and carry forward virtue

Revitalizing China for the benefit of the world

 （本文是诸葛长青原创文章，图片选自网络。欢迎转发，转发引用请注明出处）

诸葛长青简介：诸葛长青，中国国学传统文化传承弘扬者，愿与天下志同道合者一起“学习圣贤、弘扬善德、振兴中华、造福世界”。

（诸葛长青：zhuge8031@163.com）

Zhuge Changqing mailbox：

zhuge8031@163.com

  诸葛长青中国梦  

学习圣贤 弘扬善德

振兴中华 造福世界

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