"Sun Tzu's Art of War" that small investors must know

Zhuge Changqing

Cultivate one's moral integrity, unify one's family, govern the country, and level the world

As in the war between venture capital and military, we should pay attention to tactics and strategies. Sun Tzu's art of war has become a classic book in the history of war by virtue of thirty-six strategies. In fact, there are also some ways to help small investors reduce investment risks in public investment and financial management. We can also regard it as "Sun Tzu's art of war" in investment.

1. Don't borrow and invest heavily

Most of the general public invest in small funds. Because the economy is relatively tight, they want to make money with this money. In the process of investment, they can only win, not lose. Therefore, when starting to invest, we should act according to our own conditions and not borrow too much. Because of the high risk of large amount of loans and the psychological pressure of entrepreneurship, it is extremely detrimental to the normal play of the operator's ability.

2. Don't blindly catch up with the trend of hot business

In the early stage of investment and entrepreneurship, many people, because they are unfamiliar with the market, often follow their feelings, see what other people do to make money, blindly follow the trend, and do not consider their own situation. In this way, the market is often oversupplied, or is not suitable for this operation, resulting in loss of money. Therefore, when investing, we should learn to take advantage of opportunities, find out the disadvantages, and achieve the goal of "I have no one".

3. Start small business and don't be greedy for perfection

When some people just invest and start a business, because they don't have the bottom of their hearts, they are itchy to see others start a company and make a lot of money. They always want to eat a fat man, and they are likely to suffer a big loss in the end. Therefore, investors who have little capital in their hands and have no business experience may as well start small business first. Although the development of small business is slow, there is no need to be afraid of losing money. It can also accumulate business experience and lay the foundation for the next big business. It is the experience of many small investors to start small business with less capital, understand the market first, wait for the time to mature, and then invest in large business.

4. Learn a technology and make money steadily

Paying some tuition and learning a professional technology is also a safe way of investment. There are many successful examples in this field at all times and in all countries. The 21st century is the era of knowledge economy. If you want to keep up with the pace of the times, you must pay attention to intellectual investment, and learn a craft well according to your own situation, so you will not worry about finding a way to make money.

5. Don't be credulous and become rich, and choose investment projects carefully

Now, some advertisements boasting that "less investment, quick results and high returns" can make a fortune overnight are overwhelming, using high returns as bait to deceive those who are eager to make a fortune. In fact, the profit rate of investment is generally fluctuating, but relatively stable. The profit of the investment project is high or low, but it will not be too high. Therefore, there must be deceit among those who boast of excessive profits. When choosing a project, investors had better consult with the local technical department and industrial and commercial department first to avoid being cheated.

6. Keep up with the market and fill in the gaps

Small investors can't stand the storm of market competition because of their weakness. Therefore, when selecting investment projects, we should consider the situation, that is, do not challenge market leaders, nor waste our energy to follow. We should choose the part of the market that others are unwilling to do or have not taken into account, and adopt the strategy of filling in the gaps. In this way, we can not only develop our own profitable "corner" market, but also avoid direct competition with powerful players to the maximum extent. However, we must do a good job in three aspects: first, we must be good at grasping and following the market; Second, we should be good at capturing business opportunities in the market; Third, we should be good at creating new markets. Zhang Wei is a piano teacher in the music department of the university. A classmate who sells piano complained to him that his piano shop is doing well, but the after-sales services such as tuning and maintenance of the piano are not up to date. The customer has a complaint. When Zhang Wei heard this, his heart suddenly brightened. Isn't this a good way to invest? As a piano teacher, I have this expertise. To open such a shop, I only need a shop and a set of tools. The investment is small, and the city is unique. A piano shop attached to a classmate opened such a shop, not worried about the market. Now, Zhang Wei's service department has a good business.

8. Concentrate on advantages and work together

Due to the weak scale and strength of small capital investment, it is impossible to attack in all directions and receive scale benefits. Through the joint efforts of several small investors, we can concentrate on our advantages to enter the target market, strive to form a comparative advantage in even a small field, and create our own characteristics, so as to develop our own strength. Of course, this alliance should do the following: First, focus on advantages, and each partner will contribute their own advantages to form a unified core advantage; Second, mutual trust, honesty, benefit sharing and risk sharing; Third, there is no need to unite for a long time. When there is an opportunity, they will gather, when the task is completed, they will disperse, and the objects of cooperation are not fixed. They will strengthen their respective strengths through joint profits.

 小本投资者必知的“孙子兵法”

诸葛长青

修身、齐家、治国、平天下

中国·成功者俱乐部http://q.blog.sina.com.cn/chgyzh

 东方巨龙 天下驰骋！

   创业投资和行兵打仗一样，要讲究战术策略。孙子兵法凭借三十六计成为战争史上的经典兵书，其实在大众投资理财中，也有一些法门可以帮助小本投资者降低投资风险，我们也可以视其为投资中的“孙子兵法”。

   1．不要大量借贷投资

   普通大众大多是小本投资，由于经济相对比较拮据，又希望手中这点钱赚钱，在投资过程中，只能赢，不能输。因此，开始投资时，要根据自身的情况量力而行，不能借贷太多。因为大量借贷风险大，创业的心理压力大，极不利于经营者能力的正常发挥。

   2．不要盲目去赶热门生意的潮

   在投资创业初期，很多人由于不熟悉市场，往往是跟着感觉走，看到别人做什么生意赚了钱，盲目仿效跟潮，也不考虑自身情况。这样，往往因为市场供过于求，或不适合做这项经营，结果血本无归。因此在投资时要学会钻空子，找冷门，做到“人无我有”。

   3．从小生意做起，不要贪大求全

   有的人刚投资创业时，由于心中没底，见别人开公司办企业，大把大把赚钱，心就痒痒，总想一口吃个大胖子，到头来很有可能吃大亏。因此，对于手中没有什么资金，又无经营经验的投资者，不妨先从小生意做起。小买卖虽然发展慢，但用不着为亏本担惊受怕，还能积累做生意的经验，为下一步做大生意打下基矗以较少的资本搞小生意，先了解市场，等待时机成熟，再大量投入干大生意，是很多小本投资者的经验之谈。

   4．学一门技术，稳稳当当赚钱

   交一些学费，学一门专业技术，也不失为一种稳当的投资方式。古今中外不乏这方面的成功例子。21世纪是知识经济时代，要想跟上时代步伐，就必须重视智力投资，结合自身情况学好一门手艺，就不愁找不到赚钱的路子。

   5．不要轻信致富广告，谨慎选择投资项目

   现在，一些吹嘘“投资少，见效快、回报高”等能一夜暴富的广告铺天盖地，以高额回报为诱饵，专骗那些发财心切的人。其实，投资的利润率，一般处于一个上下波动，但相对稳定的水平。投资项目的利润有高低，但不会高得离谱。因此，凡吹嘘暴利者，其中必有诈。投资者在选择项目时，最好先到当地技术部门、工商部门咨询一下，以免上当受骗。

   6．紧跟市场，拾遗补缺

   小本投资者由于势单力薄，经不起市场竞争的大风大浪。因此，在选择投资项目时就应审时度势，即不要向市场领导者挑战，也不要白费精力紧随其后。要选择别人不愿意干或尚未顾及的那部分市场，采取补缺填空策略。这样既可以开发属于自己有利可图的“角落”市场，同时又最大限度地避免与强手直接较量。但是，必须做好三方面的工作：一是要善于把握市场和紧跟市场；二是要善于在市场上捕捉商机；三是要善于创造新市常7．背靠“大树”好乘凉小本投资者选择依附大企业，走“寄生型”发展之路，也不失为一条回避风险的良策。张伟是大学音乐系的钢琴老师，一位卖钢琴的同学向他诉苦说，他的钢琴店生意不错，就是对钢琴的调音、保养等售后服务跟不上，顾客有意见。张伟一听这话，心里突然一亮，这不是一个挺好的投资门路吗？自己是钢琴老师，有这方面专长，开这样的店只需有一间铺面一套工具就行，投资小，而且全市独一无二。依附同学的钢琴店开一间这样店铺，不愁没有市常现在，张伟的服务部生意很好。

   8．集中优势，联手协作

   小本投资由于规模孝实力弱，不可能四面出击，收到规模效益。可以通过几家小投资者联手，集中优势攻入目标市场，力争哪怕是在一个小小的领域里形成相对优势，创立自己的特色，从而使自己的势力得到发展壮大。当然，这种联合应当做到以下几点：一是集中优势，每个合作者都将自己的优势贡献出来，形成一个统一的核心优势；二是相互信任，坦诚相待，效益共享，风险共担；三是不必长期联合，有机会则聚，任务完成则散，协作对象不固定，通过联合获利来壮大各自的实力。

(This article is an original article by Zhuge Changqing, and the pictures are selected from the Internet. Welcome to forward it, and please indicate the source for forwarding)

Introduction to Zhuge Changqing: Zhuge Changqing, the inheritor and promoter of traditional Chinese culture, is willing to "learn from sages, promote virtue, revitalize China and benefit the world" together with people with the same ideals in the world.

(Zhuge Changqing: zhuge8031@163.com ）

Zhuge Changqing mailbox：

zhuge8031@163.com

Zhuge Changqing's Chinese Dream

Learn from sages and carry forward virtue

Revitalizing China for the benefit of the world

 （本文是诸葛长青原创文章，图片选自网络。欢迎转发，转发引用请注明出处）

诸葛长青简介：诸葛长青，中国国学传统文化传承弘扬者，愿与天下志同道合者一起“学习圣贤、弘扬善德、振兴中华、造福世界”。

（诸葛长青：zhuge8031@163.com）

Zhuge Changqing mailbox：

zhuge8031@163.com

  诸葛长青中国梦  

学习圣贤 弘扬善德

振兴中华 造福世界

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