Business culture: Li Ka-shing teaches you how to start a small business
Aim at the target and attack quickly; Sincerity is the foundation, which benefits people and interests themselves; Be courageous and confident; Know people well and manage scientifically. This is the thirty-two words that make you succeed in starting a small business.
It is no accident that Li Ka-shing founded the Changjiang Plastic Factory in 1950 and has developed into a diversified business empire today. When he founded the plastic factory at the beginning, he devoted himself to it. In addition to the management of the enterprise, he also undertook various functions such as design, sales promotion and procurement.
But what really made his career develop and grow was that he knew the development of small enterprises well: finding unique market positioning; Be honest and honest; Know people and make good use of them; Constantly accumulate corporate reputation and win greater development opportunities.
Unique market positioning When Li Ka-shing opened the Changjiang Plastic Factory, he mainly produced plastic toys and plastic daily necessities, which was not significantly different from other enterprises in the industry at that time.
In order to make the enterprise win greater development, Li Ka-shing thought day and night and found the business opportunities of plastic flowers. He then flew to Italy to visit the plastic flower factory, and applied to enter the factory to learn the production and manufacturing process of plastic flowers.
After returning to Hong Kong, he identified plastic flowers as the main business direction of the company, called on business backbones to develop new plastic flowers suitable for oriental aesthetic standards within more than one month, and quickly listed them at a low price, rapidly occupying the plastic flower market in Hong Kong.
The plastic flower developed by the Changjiang Plastic Factory, which is led by honesty and meets difficulties, is novel in style and cheap in price, so it has received a large number of orders; However, it also encountered the difficulties of capital shortage usually encountered during expansion.
The story originated from a European wholesaler who wanted to order a large number of plastic flowers and prepare a deposit in advance, but wanted Li Ka-shing to provide a strong company or individual guarantee to ensure that the products could be delivered on time.
Li Ka-shing searched for relatives, friends and banks all over the world, but he was not guaranteed. However, he did not give up. He fought with the designer overnight and designed 9 new samples for customers to choose from.
European customers are very satisfied with their products. After learning that Li Ka-shing has no financial guarantee, they still said to him, "Your sincerity and credit are the best guarantee."
The crisis turned into a turning point. Changjiang's products quickly entered the European market, and the turnover and profits doubled. In 1958, the turnover of Changjiang Company reached more than 10 million Hong Kong dollars, and the net profit was more than 1 million Hong Kong dollars.
When knowing how to make good use of entrepreneurship, Li Ka-shing needs loyal and hardworking talents. He chooses two leaders - Sheng Songsheng and Zhou Qianhe, who are in charge of production and Zhou Qianhe is in charge of finance. They worked hard and assiduously to help Li Ka-shing start his business.
After the development of his career, Li Ka-shing promoted excellent management talents, and Huo Jianning was a typical example. He is good at financial management and financial planning. The major investment arrangements, stock issuance, bank loans, bond exchange, etc. of Changshi are all planned or participated in by Huo Jianning. At the age of 35, he has been appointed as the Deputy General Manager of Changshi.
In 1958, Hong Kong's real estate was not favored by the world at that time. Li Ka-shing entered decisively and built industrial buildings in North Point and Chai Wan. Later, when Hong Kong's real estate was at a low ebb in 1967, he bought a large number of cheap properties. In the subsequent economic recovery in Hong Kong, he became the largest land owner in Hong Kong.
Benefit others and yourself, and win the opportunity of enterprise development. In 1977, Changshi participated in the bidding for the construction right of the upper cover of the subway station Chater and Jinzhong. Before the bidding, Li Ka-shing carefully studied the situation of the subway company, and proposed to bid for the development right of the property above the subway station entrance mainly based on cash payment. Finally, in more than 30 competitions, Li Ka-shing's Changjiang Industrial Company won.
The victory came from Li Ka-shing's self-interest strategy. The Yangtze River Industrial Company under his command provided cash for construction expenses to meet the urgent need of cash for the subway company; After the completion of the Shanggai Commercial Building, the benefits will be shared by the Metro Company and Changjiang Industry, and the practice of half opening will be broken. The Metro Company accounts for 51%, and Changjiang Industry accounts for 49%.
In 1978, the Haifu Center and the Globe Plaza, the properties on the subway developed by Changshi, were ideal for sales. Tang Xin, the chairman of the subway company, said publicly: "The development of the properties on the subway stations in Central and Jinzhong will set a model for the cooperation on the subway stations in the second and third phases of the company."
In this cooperation, Li Ka-shing won the reputation of the business community and created a good opportunity to gain the trust of the bank and participate in other large-scale project cooperation in the future. (Associate Editor of World Manager Website)
Nanwu Master Sakyamuni Buddha. Namo Amitabha. There is no Oriental Glazed Medicine Master Buddha in the south.
Nanwu Guanyin Bodhisattva. Nanwudi Tibetan King Bodhisattva. Nanwukong hides Bodhisattva.
Blessed life is limitless. Yuanshi Tianzun. Lingbao senior. The moral supremacy.
Taiyi saved the bitter god. Confucius, the supreme teacher of Dacheng. Jesus Christ. Mohammed.
All Buddhas and Bodhisattvas of the three generations in ten directions.
All immortals in the three realms and ten directions.
All sages at all times and in all countries.
Don't do any evil, and do all good. Persistence and responsiveness.
(This article is an original article by Zhuge Changqing, and the pictures are selected from the Internet. Welcome to forward it, and please indicate the source for forwarding)
Introduction to Zhuge Changqing: Zhuge Changqing, the inheritor and promoter of traditional Chinese culture, is willing to "learn from sages, promote virtue, revitalize China and benefit the world" together with people with the same ideals in the world.
(Zhuge Changqing: email@example.com ）
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Zhuge Changqing's Chinese Dream
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