Business culture: six secrets of successful sales
Have sales secrets, master sales skills, and be a top sales talent!
Many people want to have a successful life.
Many people want to get rich.
Many people want to be sales experts.
A lot of people...
Yes, success is an attractive word, and wealth is what everyone wants.
However, a gentleman loves money and takes it in a proper way.
If you want to succeed, you must first do good deeds and accumulate good fortune.
If you want to be rich and noble, you must first make good connections and make it convenient for others.
To do good and accumulate virtue and strive hard is the only way to succeed.
There are also many secrets to success:
Secret of successful sales: fall in love with your product
I think one of the mistakes that ordinary salesmen often make is not falling in love with their products.
I often fall in love with my products. My products refer to my success concepts. I believe you can imagine that I must be very excited when sharing these successful ideas. I must be eager to share it with everyone in the world, because I like these ideas so much, because they have completely changed my life, so I believe that if you are willing to follow these methods, it will certainly change your life.
Zhuge Changqing: Don't give to others what you don't want; Share what you want. If you want to sell your products, you must first like your products, love your products, and hope that those who have a chance to share with you, which is the basis of successful sales.
The second secret of successful sales: we must find out the five most important features of the product
The most important thing is to find out the five most important features of your product and what benefits it can bring to customers. I remember that a sales course lecturer talked about a very good example and shared it with you here. He said that there was a person engaged in computer sales. The lecturer asked him, "What are the products you sell?"?
He said, "I sell computers." The lecturer asked him again, "What are you selling?" He said, "I told you, I sell computers." Later, the lecturer asked him, "What's the function of this computer?" "This computer is awesome. If the company uses this computer, the efficiency will be increased by 25%, the cost can be reduced by 25%, and the personnel can be reduced by about 10%." "What's the benefit for the company?" The salesperson said that if these can be achieved, the company's turnover will increase by at least 25% and the company's cost will decrease by at least 20%. Therefore, for a company, the turnover can increase by more than 40-45% in one year.
The lecturer said, "This is the product you sell, not the computer."
Zhuge Changqing: Only those who really understand their products are qualified to become top salesmen.
The third secret of successful sales: customers buy products that may bring benefits to them
A common salesman often makes a mistake. He always thinks he is selling computers. He has been promoting how good his products are, his manuals, his programs, and how good his services are... In fact, what customers buy is not the products, but the benefits that the products may bring to them. This benefit is very direct. This is the place that ordinary salesmen ignore, and it is also very important. Therefore, an excellent salesperson must understand:
1. What is my product?
2. What are the five most important features of my product?
3. What are the benefits of my product to customers?
Zhuge Changqing: The reason why customers buy your products is that they value the characteristics and use value of your products.
The fourth secret of successful sales: to be a good listener can build customer trust
Always remember that the most important key to sales promotion is to build trust with customers. During the sales process, you must spend at least half of your time building trust. The first step to build trust is listening. Many salesmen think that top salesmen are very good at speaking. In fact, real top salesmen seldom speak, but sit there and listen carefully.
To be a good listener, first, you must ask good questions. At the beginning, the top salespeople kept asking, "What are your interests?" or "Why do you buy your current car?" "Why do you work in your current job?" to open the topic and let customers start talking. Everyone needs to be understood and recognized. However, the best way to be recognized is to have someone listen to him carefully. Because few people are willing to listen to others in modern life, everyone is eager to express their opinions. So suppose you can do a good job of listening at the beginning, and your trust with him has begun to build.
Zhuge Changqing: Listening to customers' voices and understanding their needs will make your products resonate with customers and promote sales success.
Secret of successful sales: praise customers and identify with customers
The second step to increase trust is to praise and praise him. For example, "You look really beautiful and handsome today!" And it is a sincere compliment, not perfunctory. Remember, praise builds trust.
The third is to constantly identify with customers. What the customer said is not necessarily right, but as long as he is right, you should start to agree with him.
The fourth is NLP, which is "imitation" mentioned in "Neurolanguage Course". We all know that people can speak fast and slowly. For example, I speak faster personally, so usually I can communicate with customers who speak faster, and I will lose a lot of trust and influence on customers who speak slower. So every time I sell, I will constantly adjust. The speed of my speech should match the speed of the other person.
Zhuge Changqing: By constantly praising and identifying with customers, you can close the distance between you and customers and promote your sales success.
Secret 6 of successful sales: prepare knowledge for success and dress for success
The fifth is product expertise. If you don't have complete product knowledge, customers will lose their trust immediately if they ask.
The sixth is to wear. Usually, before a person knows a book, he always looks at the cover of the book to judge whether it is good or bad. Before a person knows another person, he always depends on his clothes. So it is very important for a salesperson to wear clothes. Remember, always dress for success and victory.
The seventh is to make thorough preparation before sales promotion. The preparation is very detailed. It is better to thoroughly understand the customer's background before visiting the customer, so that the customer will have more trust in you.
Zhuge Changqing: Rich professional knowledge, proper dress, this is your good image. A good image can make customers meet you, identify with you, and become your customers successfully.
Namo Amitabha. Namo Amitabha. Namo Amitabha.
Nanwu Master Sakyamuni Buddha. Blessed life is limitless. Confucius. Jesus. Mohammed.
All Buddhas and Bodhisattvas of the three generations in ten directions.
All immortals in the three realms and ten directions.
All sages and sages at all times and in all countries.
Don't do any evil, and do all good. Persistence and responsiveness.
Zhuge Changqing wishes all the people who are destined to respect their parents and do good deeds and accumulate virtue rich and auspicious!
(This article is an original article by Zhuge Changqing, and the pictures are selected from the Internet. Welcome to forward it, and please indicate the source for forwarding)
Introduction to Zhuge Changqing: Zhuge Changqing, the inheritor and promoter of traditional Chinese culture, is willing to "learn from sages, promote virtue, revitalize China and benefit the world" together with people with the same ideals in the world.
(Zhuge Changqing: firstname.lastname@example.org ）
Zhuge Changqing mailbox：
Zhuge Changqing's Chinese Dream
Learn from sages and carry forward virtue
Revitalizing China for the benefit of the world
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Selected Articles in Previous Periods
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1The wisdom of traditional Chinese culture changes the destiny: filial piety to parents+five in one+self-improvement
2Zhuge Changqing's Three Golden Keys to Changing Destiny
3Zhuge Changqing's Greeting Ritual (15 Steps Concise Version)
3 诸葛长青施食仪轨 （十五步简洁版）
4How to repent: the ritual of repentance and the method of repentance (full version)
5How to read the Dizang Sutra: Methods for reciting Dizang Sutra (complete version)
6How to release? The ritual of releasing life
7Zhuge Changqing's Repentance Culture: A Case Study of Repentance Methods for Changing Destiny
8Free Life Culture: Free Life Culture in Ancient China
9Shocking photo of feeding: Buddha, Bodhisattva and Dharma Protector come to the scene
10Feeding Rite Return: the return is changed to simple return