Business culture: six secrets of successful sales

Have sales secrets, master sales skills, and be a top sales talent!

---Zhuge Changqing

Many people want to have a successful life.

Many people want to get rich.

Many people want to be sales experts.

A lot of people...

Yes, success is an attractive word, and wealth is what everyone wants.

However, a gentleman loves money and takes it in a proper way.

If you want to succeed, you must first do good deeds and accumulate good fortune.

If you want to be rich and noble, you must first make good connections and make it convenient for others.

To do good and accumulate virtue and strive hard is the only way to succeed.

There are also many secrets to success:

Secret of successful sales: fall in love with your product

I think one of the mistakes that ordinary salesmen often make is not falling in love with their products.

I often fall in love with my products. My products refer to my success concepts. I believe you can imagine that I must be very excited when sharing these successful ideas. I must be eager to share it with everyone in the world, because I like these ideas so much, because they have completely changed my life, so I believe that if you are willing to follow these methods, it will certainly change your life.

Zhuge Changqing: Don't give to others what you don't want; Share what you want. If you want to sell your products, you must first like your products, love your products, and hope that those who have a chance to share with you, which is the basis of successful sales.

The second secret of successful sales: we must find out the five most important features of the product

The most important thing is to find out the five most important features of your product and what benefits it can bring to customers. I remember that a sales course lecturer talked about a very good example and shared it with you here. He said that there was a person engaged in computer sales. The lecturer asked him, "What are the products you sell?"?

He said, "I sell computers." The lecturer asked him again, "What are you selling?" He said, "I told you, I sell computers." Later, the lecturer asked him, "What's the function of this computer?" "This computer is awesome. If the company uses this computer, the efficiency will be increased by 25%, the cost can be reduced by 25%, and the personnel can be reduced by about 10%." "What's the benefit for the company?" The salesperson said that if these can be achieved, the company's turnover will increase by at least 25% and the company's cost will decrease by at least 20%. Therefore, for a company, the turnover can increase by more than 40-45% in one year.

The lecturer said, "This is the product you sell, not the computer."

Zhuge Changqing: Only those who really understand their products are qualified to become top salesmen.

The third secret of successful sales: customers buy products that may bring benefits to them

A common salesman often makes a mistake. He always thinks he is selling computers. He has been promoting how good his products are, his manuals, his programs, and how good his services are... In fact, what customers buy is not the products, but the benefits that the products may bring to them. This benefit is very direct. This is the place that ordinary salesmen ignore, and it is also very important. Therefore, an excellent salesperson must understand:

1. What is my product?

2. What are the five most important features of my product?

3. What are the benefits of my product to customers?

Zhuge Changqing: The reason why customers buy your products is that they value the characteristics and use value of your products.

The fourth secret of successful sales: to be a good listener can build customer trust

Always remember that the most important key to sales promotion is to build trust with customers. During the sales process, you must spend at least half of your time building trust. The first step to build trust is listening. Many salesmen think that top salesmen are very good at speaking. In fact, real top salesmen seldom speak, but sit there and listen carefully.

To be a good listener, first, you must ask good questions. At the beginning, the top salespeople kept asking, "What are your interests?" or "Why do you buy your current car?" "Why do you work in your current job?" to open the topic and let customers start talking. Everyone needs to be understood and recognized. However, the best way to be recognized is to have someone listen to him carefully. Because few people are willing to listen to others in modern life, everyone is eager to express their opinions. So suppose you can do a good job of listening at the beginning, and your trust with him has begun to build.

Zhuge Changqing: Listening to customers' voices and understanding their needs will make your products resonate with customers and promote sales success.

Secret of successful sales: praise customers and identify with customers

The second step to increase trust is to praise and praise him. For example, "You look really beautiful and handsome today!" And it is a sincere compliment, not perfunctory. Remember, praise builds trust.

The third is to constantly identify with customers. What the customer said is not necessarily right, but as long as he is right, you should start to agree with him.

The fourth is NLP, which is "imitation" mentioned in "Neurolanguage Course". We all know that people can speak fast and slowly. For example, I speak faster personally, so usually I can communicate with customers who speak faster, and I will lose a lot of trust and influence on customers who speak slower. So every time I sell, I will constantly adjust. The speed of my speech should match the speed of the other person.

Zhuge Changqing: By constantly praising and identifying with customers, you can close the distance between you and customers and promote your sales success.

Secret 6 of successful sales: prepare knowledge for success and dress for success

The fifth is product expertise. If you don't have complete product knowledge, customers will lose their trust immediately if they ask.

The sixth is to wear. Usually, before a person knows a book, he always looks at the cover of the book to judge whether it is good or bad. Before a person knows another person, he always depends on his clothes. So it is very important for a salesperson to wear clothes. Remember, always dress for success and victory.

The seventh is to make thorough preparation before sales promotion. The preparation is very detailed. It is better to thoroughly understand the customer's background before visiting the customer, so that the customer will have more trust in you.

Zhuge Changqing: Rich professional knowledge, proper dress, this is your good image. A good image can make customers meet you, identify with you, and become your customers successfully.

Namo Amitabha. Namo Amitabha. Namo Amitabha.

Nanwu Master Sakyamuni Buddha. Blessed life is limitless. Confucius. Jesus. Mohammed.

All Buddhas and Bodhisattvas of the three generations in ten directions.

All immortals in the three realms and ten directions.

All sages and sages at all times and in all countries.

Don't do any evil, and do all good. Persistence and responsiveness.

Zhuge Changqing wishes all the people who are destined to respect their parents and do good deeds and accumulate virtue rich and auspicious!

      商家文化：成功销售的六大秘诀

    拥有销售秘诀，掌握销售技巧，做顶尖的销售达人！

                                      ---诸葛长青

   很多人都想拥有成功的人生。

   很多人都想发财致富。

   很多人都想做销售达人。

   很多人。。。

   是啊，成功是个诱人的字眼，财富是人人想望的。

   但，君子爱财，取之有道。

   要想成功，先要行善积德、积累福报。

   要想富贵，先要广结善缘、与人方便。

   行善积德，努力奋斗，便是成功的不二法门。

   成功也有很多秘诀：

成功销售秘诀一：跟你的产品谈恋爱
   我觉得一般推销员时常犯的一个错误，就是没有跟他的产品谈恋爱。
   我时常跟我的产品谈恋爱，我的产品指的就是我的这些成功观念。我相信大家一定可以想象得到，我在分享这些成功的观念时一定是非常兴奋的。我一定是迫不及待地想要分享给全世界的每一个人，因为我太喜欢这些观念了，因为这些观念彻底地改变了我的一生，所以我相信，假如你也愿意照这些方法去做，肯定也会改变你的一生。

  诸葛长青：已所不欲，勿施与人；已之所欲，与众分享。要想销售你的产品，先要喜欢你的产品、热爱你的产品，希望有缘者与你共享，这是成功销售的基础。

成功销售秘诀二：必须找出产品的五个最重要特色
   推销时最重要的是，你必须找出你产品的五个最重要的特色，以及它可以带给顾客什么好处。记得有一个销售课程主讲者谈到一个非常好的例子，在这里也分享给大家。他说有一个人从事电脑销售，那个讲师问他，你卖的产品是什么？
   他说：“我卖电脑。”结果讲师又问他一次：“你到底卖什么？”他说：“我跟你讲过，我卖的是电脑。”后来那位讲师又问他：“这个电脑有什么功能？”“这个电脑不得了，假如公司用这个电脑，效率会提升25%，成本可以降低25%，人员可以减少大概10%。”“这对公司有什么好处？”业务员表示假如这些都能做到，公司的营业额至少会增加25%以上，公司的成本至少降低20%以上，所以对一个公司来讲，一年可以增加营业额40-45%以上。
    讲师说：“这个就是你卖的产品，而不是电脑。”
     诸葛长青：只有真正了解自己产品的人，才有资格成为顶尖销售员。
    成功销售秘诀三：顾客买的是产品可能带给他的好处
  一般推销员时常犯一个错误，他总是认为他在卖电脑。他一直在推广他的产品有多好，他的手册、他的节目，他的服务有多棒……其实顾客买的不是产品，而是产品可能带给他的好处。而这个好处是非常直接的。这是一般推销员忽略的地方，也是非常重要的关键。所以，一外出色的销售员必须了解：

    1、我的产品是什么？

    2、我产品的五个最重要的特色是什么？

    3、我的产品带给顾客的好处是什么？

   诸葛长青：顾客之所以买你的产品，看重的是你产品的特色，你产品特有的使用价值。

    成功销售秘诀四：做一个好的倾听者才能建立顾客信赖感
  永远记住，推销最重要的关键是建立跟顾客的信赖感。在销售过程当中，你必须花至少一半的时间建立信赖感。而建立信赖感的第一个步骤就是倾听。很多推销员认为top sales(顶尖推销员)就是很会说话，其实真正的top sales是很少讲话的，而是坐在那里仔细地听。
   要做到一个很好的倾听者，第一，你必须发问很好的问题。最顶尖的销售人员在一开始都是不断地发问，“你有哪些兴趣？”或是“你为什么购买你现在的车子？”“你为什么从事你目前的工作？”打开话题，让顾客开始讲话。每一个人都需要被了解，需要被认同，然而被认同最好的方式就是有人很仔细地听他讲话。因为在现代的生活中很少人愿意听别人讲话，大家都急于发表自己的意见。所以假设你一开始就能把听的工作做得很好，你跟他的信赖感已经开始建立了。
    诸葛长青：倾听客户的心声，了解客户的需要，就会让你的产品与客户产生共鸣，促使销售成功。
成功销售秘诀五：赞美顾客认同顾客
   第二个增加信赖感的步骤是赞美他，表扬他。比如说，“你今天看起来真是美极了、帅呆了！”而且是出自真诚的赞美，不是敷衍。记住，赞美会建立信赖感。
   第三是不断地认同顾客。顾客讲的不一定是对的，可是只要他是对的，你就要开始认同他。
   第四是NLP也就是“神经语言课程”谈到的“模仿”。我们都知道人讲话有快有慢，像我个人讲话是比较快的，所以通常我比较可以沟通的顾客是讲话速度比较快的，而我对讲话比较慢的顾客就会失去很大的信赖感和影响力。所以当我每次销售的时候，我会不断地调整。我讲话的速度，来符合对方说话的速度。
   诸葛长青：不断赞美客户，不断认同客户，便能拉近你与客户之间的距离，便能促使你的销售成功。

成功销售秘诀六：为成功准备知识为成功而穿着
   第五是产品的专业知识。假如你没有完整的产品知识，顾客一问三不知，这样马上会让顾客失去信赖感。
  第六是穿着。通常一个人不了解一本书之前，他都是看书的封面来判断书的好坏。一个人不了解另一个人之前，都是看他的穿着。所以穿着对一个业务员来讲是非常重要的。记住，永远要为成功而穿着，为胜利而打扮。
   第七是推销前一定要做彻底的准备，准备得很详细。最好能在拜访顾客之前，彻底地了解顾客的背景，这样顾客对你会更有信赖感。

    诸葛长青：丰富的专业知识，得体的穿着打扮，这便是你的良好形象。良好的形象，能让客户相人你、认同你，进而成功地成为你的客户。

南无阿弥陀佛。南无阿弥陀佛。南无阿弥陀佛。

南无本师释迦牟尼佛。福生无量天尊。孔子。耶稣。穆罕默德。

十方三世诸佛菩萨。

三界十方一切神仙。

古今中外一切圣贤。 

     诸恶莫作，众善奉行。持之以恒、有求必应。       

(This article is an original article by Zhuge Changqing, and the pictures are selected from the Internet. Welcome to forward it, and please indicate the source for forwarding)

Introduction to Zhuge Changqing: Zhuge Changqing, the inheritor and promoter of traditional Chinese culture, is willing to "learn from sages, promote virtue, revitalize China and benefit the world" together with people with the same ideals in the world.

(Zhuge Changqing: zhuge8031@163.com ）

Zhuge Changqing mailbox：

zhuge8031@163.com

Zhuge Changqing's Chinese Dream

Learn from sages and carry forward virtue

Revitalizing China for the benefit of the world

 （本文是诸葛长青原创文章，图片选自网络。欢迎转发，转发引用请注明出处）

诸葛长青简介：诸葛长青，中国国学传统文化传承弘扬者，愿与天下志同道合者一起“学习圣贤、弘扬善德、振兴中华、造福世界”。

（诸葛长青：zhuge8031@163.com）

Zhuge Changqing mailbox：

zhuge8031@163.com

  诸葛长青中国梦  

学习圣贤 弘扬善德

振兴中华 造福世界

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