Business culture: potential enterprises should hire image spokesmen
How to display your corporate image? It is a good choice to hire corporate image spokesperson!
The corporate image spokesperson, as a novel enterprise and product publicity and promotion model, has been widely used in the business community. As a result, many enterprises have narrowed the distance with consumers, and the corporate image and product image have taken root in the hearts of consumers.
Zhuge Changqing believes that as an enterprise with development potential, it should gradually hire corporate image spokesmen to represent the enterprise and products, and use the power of celebrities to enhance the popularity of the enterprise, so as to make its own enterprise more perfect and high-grade.
So, what is the corporate image spokesperson? Is its existence meaningful? What is its type and function?
Image spokesperson is a broad concept. Broadly speaking, it refers to special personnel who provide information dissemination services for the profitable or public welfare objectives of enterprises or organizations. Spokesmen can exist in the commercial field, such as celebrities in many corporate advertisements; It can also appear in the activities of government organizations.
If we go further into the field of business marketing, spokesmen can be divided into three categories: corporate spokesmen, image spokesmen and product spokesmen. They are an inclusive and inclusive relationship. Different types (categories) of spokesmen have different functions and requirements. In terms of corporate brand building, what our marketing and advertising personnel must know is image spokesmen. The functions of image spokesmen include various media publicity, dissemination of brand information, expansion of brand awareness and recognition, participation in public relations and promotion, close information communication with the audience, and promotion of purchase behavior, building brand reputation and loyalty.
Zhuge Changqing: The corporate image spokesperson is to use the celebrity effect to penetrate into the hearts of consumers.
In general, the image spokesmen from 2000 to 2013 can be divided into two categories, one is high credibility type and the other is low credibility type.
High reliability type
Highly credible spokesmen refer to public figures with certain credibility, influence and communication power. They are generally celebrities, experts or authorities in a certain field. Such as singers in the performing arts, scholars in scientific research, etc; Generally speaking, the function of high-credibility spokesmen is that they can spread the value connotation of the brand with strong persuasion and appeal. For some highly involved product brands, this type should be adopted. For example, OMEGA, the world famous watch with great value, employs Cindy Crawford, the supermodel, as the spokesperson.
Low reliability type
Low-confidence spokesmen refer to unknown ordinary people or cartoon characters with low public influence. They come from all fields of life and work and are representatives or familiar objects of the general audience. Although the low-credibility spokesperson is rarely used, it has its unique side: it strives to restore to the reality of life and narrow the psychological distance with the general audience by means of ordinary appeals, so as to achieve the purpose of informing and persuading. If properly applied, the effect of this type is not inferior to the former. For example, the Bubugao cordless phone is an ordinary person with a unique shape and witty words as its image spokesman. The audience remembers Bubugao and the man who always likes to be called "Xiaoli". Even when we hear the words "Xiaoli", we will immediately think of Bubugao. Under the background of the current celebrity star advertisements flying all over the world, entering the market with the mode of human endorsement can often play a surprise effect.
Zhuge Changqing: Soldiers are extremely expensive, and shopping malls are like battlefields. In the business war, we should also use magic and magic weapons to occupy the market and win the market.
South no Amitabha, South no Amitabha, South no Amitabha!
Nanwu Master Sakyamuni Buddha. Blessed life is limitless. Confucius. Jesus. Mohammed.
All Buddhas and Bodhisattvas of the three generations in ten directions.
All immortals in the three realms and ten directions.
All sages and sages at all times and in all countries
Don't do any evil, and do all good. Persistence and responsiveness.
Zhuge Changqing wishes all the people who are destined to respect their parents and do good deeds and accumulate virtue rich and auspicious!
(This article is an original article by Zhuge Changqing, and the pictures are selected from the Internet. Welcome to forward it, and please indicate the source for forwarding)
Introduction to Zhuge Changqing: Zhuge Changqing, the inheritor and promoter of traditional Chinese culture, is willing to "learn from sages, promote virtue, revitalize China and benefit the world" together with people with the same ideals in the world.
(Zhuge Changqing: email@example.com ）
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Zhuge Changqing's Chinese Dream
Learn from sages and carry forward virtue
Revitalizing China for the benefit of the world
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Selected Articles in Previous Periods
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1The wisdom of traditional Chinese culture changes the destiny: filial piety to parents+five in one+self-improvement
2Zhuge Changqing's Three Golden Keys to Changing Destiny
3Zhuge Changqing's Greeting Ritual (15 Steps Concise Version)
3 诸葛长青施食仪轨 （十五步简洁版）
4How to repent: the ritual of repentance and the method of repentance (full version)
5How to read the Dizang Sutra: Methods for reciting Dizang Sutra (complete version)
6How to release? The ritual of releasing life
7Zhuge Changqing's Repentance Culture: A Case Study of Repentance Methods for Changing Destiny
8Free Life Culture: Free Life Culture in Ancient China
9Shocking photo of feeding: Buddha, Bodhisattva and Dharma Protector come to the scene
10Feeding Rite Return: the return is changed to simple return