Beneficial to others

Is beneficial to oneself

The unit gave me a sum of money to buy a good car, but I changed it into five ordinary cars, so I directly subordinate "Everyone has his own car"; The unit gave me 1.08 million annual salary, and I also gave it to everyone. A small victory depends on wisdom, and a big victory depends on virtue This is Niu Gensheng. After selecting his successor, Niu Gensheng is mainly engaged in strategic planning and itinerant preaching. And the main occupation is to preach ideas. He is turning an entrepreneur into a thinker, Many of his thoughts are worthy of study and reference. For example, he proposed that to be a big enterprise, we must be honest. Honesty, the passport of China in the 21st century

--------Zhuge Changqing (word Yunlong)

This is his speech at a conference

Ladies and gentlemen

Today we can hold such a conference because planning is changing our times. The state should plan, enterprises should plan, and individuals should also plan. The three classic words, "whether there is life or not", "turning a stone into gold", and "four or two shifts a thousand pounds", have written all the charm of planning. Many people of insight put forward that "planning is also productivity". As the person in charge of the enterprise, it is unexpected to participate in such a planning award.

However, we cannot fail to see that planning also has "two sides". Good people can use it, and bad people can also use it. Planning is sometimes abused, misused and reversed, and becomes a synonym for "speculation". Some people even said that they looked around and were worried: either they planned others or they were planned by others.

I am also a person who has experienced great ups and downs. After so many years of ups and downs, my heart has been bitter and bitter. I have a deep understanding: small victory depends on wisdom, big victory depends on virtue - the highest level of planning is integrity!

The real vitality of planning is not "smart", nor "intelligent", but to hold out a heart, take out a passion, breathe with others, share the fate, "three people one heart, loess into gold". If you only want to win, you can have a little IQ; If a plan pursues "ultimate victory", it is absolutely impossible without integrity. Haier's home appliances are easy to use, Mengniu's ice-cream is delicious and milk is delicious. Only good products can attract so many repeat customers. If there is not enough integrity in design and production, how can there be so many customers! No matter whether you are producing clothing, use, or food and drink, consumers have the most say.

As long as there is "force", there will be "reaction force", which is the basic principle of physics. Since no one wants others to be dishonest, why don't I take the lead?

When I was in the original enterprise, the rule was "everyone first, then the family". The unit gave me a sum of money to buy a good car, but I changed it into five ordinary cars, so I directly subordinate "Everyone has his own car"; The unit gave me 1.08 million annual salary, and I also gave it to everyone. As a result, after I left the original enterprise, three or four hundred people dared to start from scratch with me, and the old and young dared to bet 10 million yuan on me. Today, Mengniu takes the money of international investors to handle the affairs of Chinese dairy farmers - it is impossible without honesty. In a sense, planning is a kind of resource integration. Resources come uninvited. This is management without management and planning without planning. I have taken advantage of honesty. My own experience is that the basic rule of human society is "exchange". As long as you are sincere, you can get honesty. Honesty is both a world view and a methodology, and "great honesty" is actually "great wisdom".

The biggest learning in today's society is to act according to objective laws; The biggest learning of running an enterprise according to objective laws is "what is beneficial to others is beneficial to oneself".

How to do this?

My experience is: honesty, honesty, honesty again!

Ideas determine the way out,

The layout determines the outcome,

Tonnage determines status!

Finally, I wish China's planning industry a thriving day! I wish the conference a complete success!

对别人有利的

才是对自己有利的

   单位给我一笔钱，让我买辆好车，但我换成五辆普通车，于是直接部下“人人有其车”；单位给我１０８万年薪，我也拿出来分给大家。小胜凭智，大胜靠德 ......这就是牛根生。现在的牛根生选出了接班人后，主要从事战略规划、巡回布道两大任务。而且主要的职业是宣讲思想的布道士。他正有一个企业家向思想家转变......，他的许多思想是值得研究和借鉴的。譬如他提出，要想作大企业必须讲诚信的问题。诚信，中国21世纪的通行证.......

                              -------- 诸葛长青（字云泷）

这是他出席一个会议的演讲稿

女士们、先生们：

今天我们能够召开这样一个大会，是因为策划正在改变着我们这个时代。国家要策划，企业要策划，个人也需要策划。“有无相生”，“点石成金”，“四两拨千斤”，这三个经典词句，写尽了策划的风流。不少有识之士提出：“策划也是生产力”。作为企业负责人，参选这样一个策划奖，这是没想到的。

但是，我们也不能不看到，策划也有“两面性”。好人可以用，坏人也可以用。策划有时被滥用、误用、反用，变成了“投机”的代名词。甚至有人说，举目四望，提心吊胆：不是策划别人，就是被别人所策划。

我也算是有过大起大落的人。这么多年的风风雨雨，心（辛）酸苦辣，我有一个深切的感悟：小胜凭智，大胜靠德——策划的最高境界是诚信！

真正有生命力的策划，不是“抖机灵”，也不是“赛智商”，而是捧出一颗真心，拿出一份热诚，与别人同呼吸、共命运，“三人一条心，黄土变成金”。如果只图小胜，有点儿智商就行；如果一个策划追求的是“终极大胜”，没有诚信是绝对办不到的。海尔的家电好使、好用，蒙牛的雪糕好吃、牛奶好喝，只有产品好才会有那么多的回头客。如果设计、生产时没有足够的诚信，哪来那么多客户！不管你是生产穿的、用的，还是生产吃的、喝的，消费者最有发言权。

只要有“作用力”，就会有“反作用力”，这是物理学的基本原理。既然没有一个人希望别人对自己不诚信，那么，为什么我自己不率先垂范呢？

我在原企业的时候，所立的规矩就是“先大家，后小家”。单位给我一笔钱，让我买辆好车，但我换成五辆普通车，于是直接部下“人人有其车”；单位给我１０８万年薪，我也拿出来分给大家。结果，我离开原企业后，有三四百人敢跟着我白手起家，老老少少敢把１０００万元押到我的身上。发展到今天，蒙牛又拿国际股民的钱，办中国奶农的事——如果没有诚信，这也是不可能的。在某种意义上讲，策划就是一种资源整合。资源不请自来，这是无管理的管理，无策划的策划，我是占了诚信的大便宜的。我自己体会，人类社会的基本准则，就是“交换”。只要诚心，就能换来诚信。诚信既是世界观，也是方法论，“大诚信”其实就是“大智慧”。

当今社会最大的学问，就是按客观规律办事；而按客观规律办企业的最大学问，就是“对别人有利的，才是对自己有利的”。

怎样做到这一点？

我的体会是：诚信，诚信，再诚信！

思路决定出路，

布局决定结局，

吨位决定地位！

最后，祝中国策划业蒸蒸日上！祝大会圆满成功！

(This article is an original article by Zhuge Changqing, and the pictures are selected from the Internet. Welcome to forward it, and please indicate the source for forwarding)

Introduction to Zhuge Changqing: Zhuge Changqing, the inheritor and promoter of traditional Chinese culture, is willing to "learn from sages, promote virtue, revitalize China and benefit the world" together with people with the same ideals in the world.

(Zhuge Changqing: zhuge8031@163.com ）

Zhuge Changqing mailbox：

zhuge8031@163.com

Zhuge Changqing's Chinese Dream

Learn from sages and carry forward virtue

Revitalizing China for the benefit of the world

 （本文是诸葛长青原创文章，图片选自网络。欢迎转发，转发引用请注明出处）

诸葛长青简介：诸葛长青，中国国学传统文化传承弘扬者，愿与天下志同道合者一起“学习圣贤、弘扬善德、振兴中华、造福世界”。

（诸葛长青：zhuge8031@163.com）

Zhuge Changqing mailbox：

zhuge8031@163.com

  诸葛长青中国梦  

学习圣贤 弘扬善德

振兴中华 造福世界

Selected Articles in Previous Periods

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往期精选文章

点击文章标题查看

1The wisdom of traditional Chinese culture changes the destiny: filial piety to parents+five in one+self-improvement

1 国学智慧改命运：孝敬父母+五合一+自强不息

2Zhuge Changqing's Three Golden Keys to Changing Destiny

2诸葛长青改命运三把金钥匙诸葛长青施食仪轨 （十五步简洁版）

3Zhuge Changqing's Greeting Ritual (15 Steps Concise Version)

3 诸葛长青施食仪轨 （十五步简洁版）

4How to repent: the ritual of repentance and the method of repentance (full version)

4   如何忏悔：忏悔仪轨忏悔方法（完整版）

5How to read the Dizang Sutra: Methods for reciting Dizang Sutra (complete version)

5 如何念地藏经：念地藏经仪轨方法（完整版）

6How to release? The ritual of releasing life

6怎样放生？放生仪轨

7Zhuge Changqing's Repentance Culture: A Case Study of Repentance Methods for Changing Destiny

7诸葛长青忏悔文化：改变命运忏悔方法案例

8Free Life Culture: Free Life Culture in Ancient China

8放生文化：中国古代的放生文化

9Shocking photo of feeding: Buddha, Bodhisattva and Dharma Protector come to the scene

9施食震撼照片：佛菩萨护法神亲临现场

10Feeding Rite Return: the return is changed to simple return

10施食仪轨回向：回向修改为简洁回向