CKGSB: Cultivate world-class entrepreneurs for China-Strategist culture-诸葛长青-诸葛长青改变命运方法|如何能够改变命运|圣贤明灯国学院官方网站-诸葛长青圣贤明灯国学院

CKGSB: Cultivate world-class entrepreneurs for China

date:2020-09-18 18:34:44 read：43

CKGSB:

Cultivate world-class entrepreneurs for China

Mr. Li Ka-shing issued graduation certificates for EMBA graduates

As a well-known management expert, Xiang Bing is known as the "brainwashing professor of reverse thinking" and has been advocating the "New Westernization Movement" for many years. He once proposed to "buy Wal-Mart", which was called "the boldest business idea in 2005" by the industry.

As an educator, Xiang Bing's ideal is to "build world-class business schools for China and cultivate world-class entrepreneurs for China". The Cheung Kong Business School, which he serves as the dean, is achieving an ambitious goal: to become a leading business school in Asia within three years and a world-class business school in ten years. He believed that the "Three Kingdoms" of Europe, America and Asia would be staged in the field of management education.

A few days ago, Cheung Kong Business School held its first graduation ceremony in the Great Hall of the People, awarding degree certificates to more than 300 EMBA and MBA graduates. Li Ka-shing, who invested in the establishment of Cheung Kong Business School, came to the scene and delivered a speech entitled "The Promise of the Strong". On this day, Xiang Bing was very excited. He proudly announced that CKGSB was the first and only business school in China to implement the new management system of "professor management".

"Looking at the earth from the moon, looking at China from the world" has almost become a mantra of Xiang Bing. In his view, only with a global perspective can we better understand the strengths and weaknesses of the existing top business schools, and it is possible to determine the leapfrog development path of China's business schools.

The core of the development strategy established by Xiang Bing for CKGSB is to "take advantage of the situation, clarify the way and improve the skills". The so-called------

Taking advantage of the rapid development of China's economy, taking Chinese national enterprises as the most important customers, and cultivating a group of business leaders with international vision for them:

"Mingdao" means that the students trained should not only understand the essence and essence left by Chinese ancestors, but also understand the western humanistic spirit, so as to truly make foreign things serve China and the past serve the present:

"Excellent technology" refers to the courage to surpass on the basis of learning advanced western management experience.

"To become a powerful country, China must have a group of powerful enterprises; to have a group of powerful enterprises, it must have a group of entrepreneurs who can compete in the global market; to have a group of world-class entrepreneurs, it must have several very good business schools." The typical "Xiang Bing language" is logical and compelling.

At the beginning of the establishment of Cheung Kong Business School, Xiang Bing made an analysis of the global business schools. He believes that although most of the world's top business schools are concentrated in the United States, there are at least three major weaknesses in American business schools:

First, the vision is too American to understand the economy and enterprises in Asia.

Second, we are familiar with "positional warfare" - competition and cooperation in developed markets, but we have little research on "guerrilla warfare" that often occurs in emerging markets.

Third, it is relatively lack of humanistic spirit, so it has cultivated a number of entrepreneurs with international competitiveness, but sometimes not very "soul".

The main weaknesses of Asian business schools are:

First, there is a lack of world-class professors. Without world-class professors, world-class management ideas cannot be produced;

Second, the vision is too local and there is no global vision;

Third, the source of students is too single, lacking the opportunity to communicate and collide with western students.

Xiang Bing is increasingly aware that the cultivation of humanistic spirit is essential to cultivate a group of world-class entrepreneurs with strong sense of social responsibility. In this respect, European business schools have unique advantages, because the environment in which Europeans live since childhood makes them have this awareness. In Europe, even the design of streets reveals artistic value and humanistic atmosphere everywhere.

"The humanistic spirit is a balance in the human mind and a kind of accumulation." Xiang Bing said, "The real key to China's entry into the WTO is our deep understanding of the humanistic spirit, so that people can accept you, otherwise you always feel like an 'economic animal'. In addition, without a deep understanding of the humanistic spirit, our products can only stay at the functional level forever."

长江商学院：

为中国培养世界级企业家

李嘉诚先生为EMBA毕业生颁发毕业证书

作为一个知名的管理学专家，项兵被誉为“逆向思维的洗脑教授”，多年来一直倡导“新洋务运动”。他曾提出“买下沃尔玛”，被业界称为“二00五年最大胆的商业构想”。

　　而作为一个教育家，项兵的理想是“为中国打造世界级商学院，为中国培养世界级企业家”，由他担任院长的长江商学院正在实现一个雄心勃勃的目标：三年内成为亚洲领先的商学院，十年成为世界一流商学院。他相信，管理教育领域将上演欧、美、亚全球“三国演义”。

　　几天前，长江商学院在人民大会堂举行首次毕业典礼，向三百多位EMBA和MBA毕业生颁发学位证书，投资兴办长江商学院的李嘉诚亲临现场，并发表了题为《强者的有为》的演讲。这一天，项兵显得异常兴奋，他骄傲地宣布，长江商学院是中国第一所而且是惟一一所实行“教授治校”新型管理体制的商学院。

　　“从月亮上看地球，从世界看中国”几乎成了项兵的一句口头禅，在他看来，只有具备了全球化视野，才能更好地了解现有顶级商学院的优点和弱势，才有可能确定中国商学院的跨越式发展之路。

　　项兵为长江商学院确立的发展战略核心是“取势、明道、优术”。所谓 ------

“取势”，是取中国经济快速发展之势，把中国的民族企业作为最重要的客户，为它们培养出一批具有国际视野的商业领袖：

“明道”，是希望所培养的学生不仅要了解中国先人留下的精粹、精华，同时也要了解西方的人文精神，真正做到洋为中用，古为今用：

“优术”，是指在学习西方先进管理经验的基础上勇于超越。

　　“中国要成为一个强大的国家，就必须有一批强大的企业；要有一批强大的企业，就必须出一批能在全球市场范围内有竞争力的企业家；要出一批世界级的企业家，必须有几个非常好的商学院。”典型的“项兵式语言”，逻辑严密，气势逼人。

　　长江商学院创办之初，项兵就把全球的商学院作了一个分析。他认为，尽管世界的顶级商学院大都集中在美国，但美国的商学院至少有三大弱点：

第一，视野太美国，对亚洲的经济和企业了解不够。

第二，熟悉“阵地战”——发达市场的竞争与合作，而对新兴市场经常发生的“游击战”研究得不多。

第三，相对来说匮乏人文精神，所以培养了一批具有国际竞争力，但有时不太“有灵魂”的企业家。

　　而亚洲商学院的弱点主要在于：

第一，缺乏世界级的教授队伍，没有世界级的教授队伍产生不了世界级的管理思想；

第二，视野太本土，没有全球视野；

第三，学生来源太单一，缺少与西方学生进行交流和碰撞的机会。

　　项兵越来越感受到，要造就一批世界级的、有强烈社会责任感的企业家，人文精神的培养必不可少。在这方面，欧洲的商学院具有得天独厚的优势，因为欧洲人从小生活的环境就使他们拥有了这种意识。在欧洲，连街道的设计都处处透露着艺术价值和人文气息。

　　“人文精神是人心灵中的一个天平，是一种积淀。”项兵说，“中国加入WTO真正的钥匙是我们对人文精神的深刻理解，这样人家才能接受你，否则老觉得你是一个‘经济动物’。另外，没有对人文精神的深刻理解，我们的产品就永远只能停留在功能层面。”

(This article is an original article by Zhuge Changqing, and the pictures are selected from the Internet. Welcome to forward it, and please indicate the source for forwarding)

Introduction to Zhuge Changqing: Zhuge Changqing, the inheritor and promoter of traditional Chinese culture, is willing to "learn from sages, promote virtue, revitalize China and benefit the world" together with people with the same ideals in the world.

(Zhuge Changqing: zhuge8031@163.com ）

Zhuge Changqing mailbox：

zhuge8031@163.com

Zhuge Changqing's Chinese Dream

Learn from sages and carry forward virtue

Revitalizing China for the benefit of the world

（本文是诸葛长青原创文章，图片选自网络。欢迎转发，转发引用请注明出处）

诸葛长青简介：诸葛长青，中国国学传统文化传承弘扬者，愿与天下志同道合者一起“学习圣贤、弘扬善德、振兴中华、造福世界”。

（诸葛长青：zhuge8031@163.com）

Zhuge Changqing mailbox：

zhuge8031@163.com

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