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 The first step for Chinese products to enter foreign countries What should I do?

   date:2020-09-18 18:36:39     read:56   

The first step for Chinese products to enter foreign countries

What should I do?

What should Chinese products do in the first step? Public relations companies should be hired to understand the local political, commercial, social and cultural information, so that they can land and blossom smoothly. Why are foreign enterprises so popular in China? Public relations also

-----Zhuge Changqing

The brand of Chinese goods has gone through a similar path to that of Japan. Mr. Hazawa Minghao, an expert of the Japanese Brand Strategy Research Institute, said in an interview that Japanese brands were not achieved overnight. He has two suggestions for the development of Chinese national brands, one is to focus on innovation, and the other is to establish norms. He said that China has a vast territory and rich cultural resources, and should have more sources of inspiration than Japan. But without basic norms, innovation and development are difficult to achieve.

Kazuo Nakano, a professor of the Department of Business at Kobe University, is a famous business expert in Japan. He stressed that Japan's international brands have been built through intensive cultivation for a long time. If China wants to build a brand, it must be patient and slowly accumulate experience. It is unrealistic to succeed quickly in a short time. He also suggested that Chinese entrepreneurs read Max Weber's Protestant Ethics and the Spirit of Capitalism. "This book tells people that to succeed in the market economy, we need strict ethical concepts and firm faith.".

Speaking of Chinese brands, Professor Wagner, a brand expert at the German Institute of World Economics, told reporters that at present, only seven or eight brands such as Lenovo, Konka and Haier have certain popularity in the German market. He said that Koreans have spent 20 years making Samsung, LG and Hyundai products widely known in Europe. If Chinese brands want to reach this level, they must suffer a lot of setbacks during the period, but within 10 years, there will be at least 10 brands known to Europeans in China. Professor Wagner believes that as a "novice in the global economy", Chinese enterprises should create brand competitiveness, not just focus on products.

Lloyd's Public Relations in London, UK, is very optimistic about helping Chinese enterprises promote their brands in the UK. The company's president, Joanna Lawson, said that many Chinese enterprises considering entering the UK market did not include public relations as an important part of the plan. These Chinese enterprises have prepared financial personnel and lawyers overseas, but have not hired public relations personnel. He suggested that Chinese enterprises who want to enter the UK market should first find a public relations company to conduct market research for them, monitor the development of the market, and provide information so that they can throw good shots. To succeed, brands need to invest in advertising and public relations, rather than hold one-time activities to solve the problem.





                                   ----- 诸葛长青









(This article is an original article by Zhuge Changqing, and the pictures are selected from the Internet. Welcome to forward it, and please indicate the source for forwarding)

Introduction to Zhuge Changqing: Zhuge Changqing, the inheritor and promoter of traditional Chinese culture, is willing to "learn from sages, promote virtue, revitalize China and benefit the world" together with people with the same ideals in the world.

(Zhuge Changqing: zhuge8031@163.com )

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Zhuge Changqing's Chinese Dream

Learn from sages and carry forward virtue

Revitalizing China for the benefit of the world










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学习圣贤 弘扬善德

振兴中华 造福世界




Selected Articles in Previous Periods

Click the article title to view





1The wisdom of traditional Chinese culture changes the destiny: filial piety to parents+five in one+self-improvement


2Zhuge Changqing's Three Golden Keys to Changing Destiny

2诸葛长青改命运三把金钥匙诸葛长青施食仪轨 (十五步简洁版)

3Zhuge Changqing's Greeting Ritual (15 Steps Concise Version)

3诸葛长青施食仪轨 (十五步简洁版)

4How to repent: the ritual of repentance and the method of repentance (full version)

4   如何忏悔:忏悔仪轨忏悔方法(完整版)

5How to read the Dizang Sutra: Methods for reciting Dizang Sutra (complete version)


6How to release? The ritual of releasing life


7Zhuge Changqing's Repentance Culture: A Case Study of Repentance Methods for Changing Destiny


8Free Life Culture: Free Life Culture in Ancient China


9Shocking photo of feeding: Buddha, Bodhisattva and Dharma Protector come to the scene


10Feeding Rite Return: the return is changed to simple return




That is to say, with this merit and virtue, we should solemnly observe the Buddha's net ten. Report four blessings and save three hardships. Those who wish to see and hear,Know and send Bodhi Heart. To live in a state of bliss

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