The first step for Chinese products to enter foreign countries

What should I do?

What should Chinese products do in the first step? Public relations companies should be hired to understand the local political, commercial, social and cultural information, so that they can land and blossom smoothly. Why are foreign enterprises so popular in China? Public relations also

-----Zhuge Changqing

The brand of Chinese goods has gone through a similar path to that of Japan. Mr. Hazawa Minghao, an expert of the Japanese Brand Strategy Research Institute, said in an interview that Japanese brands were not achieved overnight. He has two suggestions for the development of Chinese national brands, one is to focus on innovation, and the other is to establish norms. He said that China has a vast territory and rich cultural resources, and should have more sources of inspiration than Japan. But without basic norms, innovation and development are difficult to achieve.

Kazuo Nakano, a professor of the Department of Business at Kobe University, is a famous business expert in Japan. He stressed that Japan's international brands have been built through intensive cultivation for a long time. If China wants to build a brand, it must be patient and slowly accumulate experience. It is unrealistic to succeed quickly in a short time. He also suggested that Chinese entrepreneurs read Max Weber's Protestant Ethics and the Spirit of Capitalism. "This book tells people that to succeed in the market economy, we need strict ethical concepts and firm faith.".

Speaking of Chinese brands, Professor Wagner, a brand expert at the German Institute of World Economics, told reporters that at present, only seven or eight brands such as Lenovo, Konka and Haier have certain popularity in the German market. He said that Koreans have spent 20 years making Samsung, LG and Hyundai products widely known in Europe. If Chinese brands want to reach this level, they must suffer a lot of setbacks during the period, but within 10 years, there will be at least 10 brands known to Europeans in China. Professor Wagner believes that as a "novice in the global economy", Chinese enterprises should create brand competitiveness, not just focus on products.

Lloyd's Public Relations in London, UK, is very optimistic about helping Chinese enterprises promote their brands in the UK. The company's president, Joanna Lawson, said that many Chinese enterprises considering entering the UK market did not include public relations as an important part of the plan. These Chinese enterprises have prepared financial personnel and lawyers overseas, but have not hired public relations personnel. He suggested that Chinese enterprises who want to enter the UK market should first find a public relations company to conduct market research for them, monitor the development of the market, and provide information so that they can throw good shots. To succeed, brands need to invest in advertising and public relations, rather than hold one-time activities to solve the problem.

 中国产品进入国外第一步

应当干什么？

   中国产品进入第一步应当干什么？应当聘请公关公司，了解当地的政、商、社会人文等信息，这样才能顺利的落地开花，外国企业为什么进入中国很红火？公关也........

                                   ----- 诸葛长青

   中国商品的品牌曾走过一段与日本相似的道路。日本品牌战略研究所的专家榛泽明浩先生在接受采访时说，日本品牌也不是一蹴而就的。他对中国民族品牌的发展有两个建议，一是注重创新，二是建立规范。他说，中国地大物博，具有丰富多彩的文化资源，要说创造，应该比日本有更多的灵感来源。但如果没有基本的规范，创新和发展都难以实现。

　　神户大学经营学系教授加护野忠男是日本著名的经营学专家，他强调说，日本的国际品牌都是经历很长时间，精耕细作打造而成。中国要想建立品牌，必须有耐心慢慢积累经验，短期之内迅速成功是不切实际的。他还建议中国的企业家读一下马克思·韦伯的《新教伦理与资本主义精神》，“这本书告诉人们，要在市场经济中取得成功，需要严格的伦理道德观念和坚定的信念”。

　　说起中国品牌，德国世界经济研究所品牌问题专家瓦格纳教授对记者说，目前德国市场上有一定知名度的只有联想、康佳、海尔等七八个品牌。他说，韩国人花了20年使三星、LG以及现代等产品在欧洲家喻户晓。中国品牌想到达这种水准，期间必定要遭受不少挫折，但10年内中国会有至少10个品牌为欧洲人熟知。瓦格纳教授认为，作为“全球经济的新手”，中国企业应该创造品牌的竞争力，而不只是关注产品。

　　英国伦敦的劳胜多德公共关系公司十分看好帮中国企业在英国推广品牌。该公司总裁娇安娜·劳森说，许多考虑进入英国市场的中国企业都没有把公共关系这一项列入到计划中的重要部分。这些中国企业在海外准备好了财务人员、律师，但是没有聘请公关人员。他建议想进入英国市场的中国企业先找一家公关公司，替他们进行市场调查，监控市场的发展，提供信息，让他们能够投出好球。品牌要想获得成功需要在广告和公关上进行投资，而不是举行一次性的活动就能解决问题的。

(This article is an original article by Zhuge Changqing, and the pictures are selected from the Internet. Welcome to forward it, and please indicate the source for forwarding)

Introduction to Zhuge Changqing: Zhuge Changqing, the inheritor and promoter of traditional Chinese culture, is willing to "learn from sages, promote virtue, revitalize China and benefit the world" together with people with the same ideals in the world.

(Zhuge Changqing: zhuge8031@163.com ）

Zhuge Changqing mailbox：

zhuge8031@163.com

Zhuge Changqing's Chinese Dream

Learn from sages and carry forward virtue

Revitalizing China for the benefit of the world

 （本文是诸葛长青原创文章，图片选自网络。欢迎转发，转发引用请注明出处）

诸葛长青简介：诸葛长青，中国国学传统文化传承弘扬者，愿与天下志同道合者一起“学习圣贤、弘扬善德、振兴中华、造福世界”。

（诸葛长青：zhuge8031@163.com）

Zhuge Changqing mailbox：

zhuge8031@163.com

  诸葛长青中国梦  

学习圣贤 弘扬善德

振兴中华 造福世界

Selected Articles in Previous Periods

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往期精选文章

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1The wisdom of traditional Chinese culture changes the destiny: filial piety to parents+five in one+self-improvement

1 国学智慧改命运：孝敬父母+五合一+自强不息

2Zhuge Changqing's Three Golden Keys to Changing Destiny

2诸葛长青改命运三把金钥匙诸葛长青施食仪轨 （十五步简洁版）

3Zhuge Changqing's Greeting Ritual (15 Steps Concise Version)

3 诸葛长青施食仪轨 （十五步简洁版）

4How to repent: the ritual of repentance and the method of repentance (full version)

4   如何忏悔：忏悔仪轨忏悔方法（完整版）

5How to read the Dizang Sutra: Methods for reciting Dizang Sutra (complete version)

5 如何念地藏经：念地藏经仪轨方法（完整版）

6How to release? The ritual of releasing life

6怎样放生？放生仪轨

7Zhuge Changqing's Repentance Culture: A Case Study of Repentance Methods for Changing Destiny

7诸葛长青忏悔文化：改变命运忏悔方法案例

8Free Life Culture: Free Life Culture in Ancient China

8放生文化：中国古代的放生文化

9Shocking photo of feeding: Buddha, Bodhisattva and Dharma Protector come to the scene

9施食震撼照片：佛菩萨护法神亲临现场

10Feeding Rite Return: the return is changed to simple return

10施食仪轨回向：回向修改为简洁回向