Jinliufu Enterprise Culture
(Huaze Group Culture)
Jinliufu is a brand of Huaze Group, but it has done very well because a group of people with ideals, ideas and common values are operating. This is the corporate culture of their group. With the culture, they are more powerful. One source said that they had won many customers by giving away the tabloid "Jin Liu Fu Bao". This is a very thoughtful group army
----Zhuge Changqing
Huaze's core values:
Always strive for the first place in the market and provide the best service for the first-line market;
Grasp key objectives and act quickly;
Work honestly and happily;
360-degree learning, doing more than knowing, and doing things well;
Don't be proud to win, don't be discouraged to lose, and never give up the pursuit of excellence.
Huaze advocates:
Honesty is the life of our company and the highest standard for every employee's work;
Every day is the beginning of the new year;
A thousand-mile dike breaks down in the ant nest;
Do more than know, and do things well;
The enterprise is beautiful because of me. Every employee is the brand of the enterprise.
Huaze Liuai:
Love enterprise, partner, product, marketing, market and brand
Huaze spirit:
Firm belief
Strong will
proceed in an orderly way and step by step
dripping water wears through a stone
Five iron disciplines:
Do not engage in a second occupation
Don't borrow money, goods and cars from related customers without permission of the company
Do not gamble with related customers for any reason
Do not accept any rebates
Don't make random promises to customers, prohibit verbal promises, and prohibit spending first and then
Continuously improve six capabilities:
Thinking ability
Ability to achieve objectives
Service capability
Ability to find problems
Ability to learn and improve
Ability of feedback, communication and cooperation
Relevant information-------
In 1998, the first bottle of Jinliufu liquor was offline from Wuliangye production workshop. Over the past ten years, Jinliufu liquor has always adhered to the positioning of "Fu culture", and is favored by consumers with its superior liquor quality and novel packaging.
Jinliufu Liquor, with its auspicious image of "blessing", actively participates in various social events and is known as "the blessing liquor of Chinese people": it has won the honor of being the only Baijiu to celebrate the success of the Chinese sports delegation at the 28th Olympic Games and the only Baijiu to celebrate the success of the national soccer team; Since 2004, with the help of a series of themes - "Mid-Autumn Festival reunion · Jinliufu wine", "Spring Festival home · Jinliufu wine", "I have a happy event · Jinliufu wine", Jinliufu wine has gradually become an indispensable new folk custom in Chinese festival consumption.
The main products of Jinliufu series include star series, Fuxing Gaozhao series, Fuxing series, VIP tribute series, classic series and gift box series, with a total of 338 items at present. The sales volume of Jinliufu series liquor has maintained a double-digit growth for 9 consecutive years. Since 1999, Wuliangye series brand sales volume has been the first for seven consecutive years, winning the title of China's famous trademark, with a brand value of 4.267 billion. The sales volume of single brand is the first in the country, and the sales volume of single brand is the top three in the national Baijiu market.
金六福企业文化
(华泽集团文化)
金六福是华泽集团的一个品牌,但是它做得很好,原因是一群有理想、有思路、有共同价值观的人在操作,这就是他们集团的企业文化,有了文化他们如虎添翼。一个消息说,他们通过发放赠送企业小报《金六福报》,赢得了很多客户。这是一个很有思想的集团军..........
---- 诸葛长青
华泽核心价值观:
永争市场第一位,为一线市场提供最优质的服务;
抓住关键目标,快速行动;
诚实、快乐地工作;
360度学习,行大于知,把事做好;
胜不骄、败不馁,永不放弃追求卓越的事业。
华泽主张:
诚信是我们企业的生命,是我们每一位员工工作的最高准则;
每一天都是新年的开始,快速行动;
千里之堤,溃于蚁穴;
行大于知,把事做好;
企业因我而美丽,每一位员工都是企业的品牌。
华泽六爱:
爱企业、爱伙伴、爱产品、爱营销、爱市场、爱品牌
华泽精神:
信念坚定
意志坚毅
循序渐进
水滴石穿
五项铁的纪律:
不从事第二职业
未经公司允许不擅自借关联客户的钱、物和车
不得以任何理由与关联客户赌博
禁止收受任何回扣
不对客户乱承诺、禁止口头承诺,禁止费用投入先斩后奏
不断提升六种能力:
思考能力
实现目标能力
服务能力
发现问题能力
学习改进能力
反馈、沟通、协作能力
相关资料-------
1998年,第一瓶金六福酒从五粮液生产车间下线。十年来,金六福酒始终坚持”福文化”的定位,并以其上乘的酒质,新颖的包装,深受消费者的青睐。
金六福酒以“福”的吉庆形象定位,积极参与社会各项盛事,被誉为“中国人的福酒”:曾获28届奥运会中国体育代表团唯一庆功白酒,国足出线唯一庆功白酒等殊荣;自2004年以来,金六福借助一系列主题传播——“中秋团圆·金六福酒”、“春节回家·金六福酒”、“我有喜事·金六福酒”,更使金六福酒逐步成为中国人节庆消费中必不可少的新民俗。
金六福系列酒主销产品有星级系列、福星高照系列、福星系列、贵宾特贡系列、经典系列和礼盒系列等,目前共有338个品项。金六福系列酒的销量连续9年保持两位数增长,自1999年至今已经连续七年五粮液系列品牌销量第一,荣获中国驰名商标,品牌价值达42.67亿,单品牌销售量全国第一,单品牌销售额位列全国白酒市场前三位。
(This article is an original article by Zhuge Changqing, and the pictures are selected from the Internet. Welcome to forward it, and please indicate the source for forwarding)
Introduction to Zhuge Changqing: Zhuge Changqing, the inheritor and promoter of traditional Chinese culture, is willing to "learn from sages, promote virtue, revitalize China and benefit the world" together with people with the same ideals in the world.
(Zhuge Changqing: zhuge8031@163.com )
Zhuge Changqing mailbox:
zhuge8031@163.com
Zhuge Changqing's Chinese Dream
Learn from sages and carry forward virtue
Revitalizing China for the benefit of the world
(本文是诸葛长青原创文章,图片选自网络。欢迎转发,转发引用请注明出处)
诸葛长青简介:诸葛长青,中国国学传统文化传承弘扬者,愿与天下志同道合者一起“学习圣贤、弘扬善德、振兴中华、造福世界”。
(诸葛长青:zhuge8031@163.com)
Zhuge Changqing mailbox:
zhuge8031@163.com
诸葛长青中国梦
学习圣贤 弘扬善德
振兴中华 造福世界
Selected Articles in Previous Periods
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往期精选文章
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1The wisdom of traditional Chinese culture changes the destiny: filial piety to parents+five in one+self-improvement
1 国学智慧改命运:孝敬父母+五合一+自强不息
2Zhuge Changqing's Three Golden Keys to Changing Destiny
2诸葛长青改命运三把金钥匙诸葛长青施食仪轨 (十五步简洁版)
3Zhuge Changqing's Greeting Ritual (15 Steps Concise Version)
3 诸葛长青施食仪轨 (十五步简洁版)
4How to repent: the ritual of repentance and the method of repentance (full version)
4 如何忏悔:忏悔仪轨忏悔方法(完整版)
5How to read the Dizang Sutra: Methods for reciting Dizang Sutra (complete version)
5 如何念地藏经:念地藏经仪轨方法(完整版)
6How to release? The ritual of releasing life
6怎样放生?放生仪轨
7Zhuge Changqing's Repentance Culture: A Case Study of Repentance Methods for Changing Destiny
7诸葛长青忏悔文化:改变命运忏悔方法案例
8Free Life Culture: Free Life Culture in Ancient China
8放生文化:中国古代的放生文化
9Shocking photo of feeding: Buddha, Bodhisattva and Dharma Protector come to the scene
9施食震撼照片:佛菩萨护法神亲临现场
10Feeding Rite Return: the return is changed to simple return
10施食仪轨回向:回向修改为简洁回向