Sun Li's super natural soap powder advertisement
What are the advantages and disadvantages of??
In recent years, CCTV has broadcast an advertisement - the super natural soap powder made by Sun Li. The effect is very good. Look at her advertisement-----
---------"Unexpectedly! The skin does not burn when contacted, and there is less foam. It will be rinsed after two or three times, and the clothes will be as clean as new. I know it is what I want after using it once“
-------"Who says stars don't wash clothes? Who is the star? Laundry stars ------ super natural soap powder!"
These advertising words capture the hearts of modern people and the starting point of washing powder. It can be seen that the owners of super natural soap powder are thinking ahead.
Sun Li showed her beautiful side with her youthful image.
Her advertisement actually gives people a hint of purchasing power----
1. Laundry powder also used by celebrities, trustworthy
2. Give fans a reason to use
3. Star experience, product quality
4. Grasp the heart of modern women -- cultivate potential customers
Although her advertisement is very good, it's a pity. As Master Qin Quanyue said, we should increase the publicity with the help of all the publicity power. However, Chaoneng Company has not done enough. It needs to increase the efforts to promote the brand through three-dimensional planning, otherwise it will waste the star effect. Sun Li, as the spokesman, still has appeal. Don't waste this opportunity.
孙俪超能天然皂粉广告
的优缺点在哪里??
近一段时间,中央电视台频频播出一个广告----孙俪做的超能天然皂粉。效果很好。看看她的广告词-----
---------“想不到吧!皮肤接触不发烫,泡沫少,两三下就漂清了,洗得干净衣服就像新的一样。用一次就知道是我想要的!"
------- "谁说明星不洗衣服啊?谁是明星啊?洗衣明星-------超能天然皂粉!"
这些广告词,抓住了现代人的心,抓住了洗衣粉的切入点。可以看出,超能天然皂粉老板们的思维很超前。
孙俪用她的青春形象,展示了美好的一面。
她的广告,实际上给人一种暗示购买力量----
1、明星也用的洗衣粉,值得信赖
2、给粉丝一种使用的理由
3、明星体验,产品的质量
4、抓住了现代女性的心----培养潜在客户
虽然她做的广告很好,但是可惜一点。正如秦全跃大师所说,应当借助一切可以宣传的力量,加大宣传力度,可是,超能公司,做得还不够,还需要加大力度,通过立体策划,宣传这个品牌,否则浪费了这个明星效应。孙俪做代言人,还是有号召力的,不要浪费了这个机会。
(This article is an original article by Zhuge Changqing, and the pictures are selected from the Internet. Welcome to forward it, and please indicate the source for forwarding)
Introduction to Zhuge Changqing: Zhuge Changqing, the inheritor and promoter of traditional Chinese culture, is willing to "learn from sages, promote virtue, revitalize China and benefit the world" together with people with the same ideals in the world.
(Zhuge Changqing: zhuge8031@163.com )
Zhuge Changqing mailbox:
zhuge8031@163.com
Zhuge Changqing's Chinese Dream
Learn from sages and carry forward virtue
Revitalizing China for the benefit of the world
(本文是诸葛长青原创文章,图片选自网络。欢迎转发,转发引用请注明出处)
诸葛长青简介:诸葛长青,中国国学传统文化传承弘扬者,愿与天下志同道合者一起“学习圣贤、弘扬善德、振兴中华、造福世界”。
(诸葛长青:zhuge8031@163.com)
Zhuge Changqing mailbox:
zhuge8031@163.com
诸葛长青中国梦
学习圣贤 弘扬善德
振兴中华 造福世界
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