Ten steps to build enterprise brand

Now, the market competition has entered a new stage of de-brand competition after the competition in price, quality, service and other aspects. Brand is not equal to product, it is a systematic concept, which is the comprehensive embodiment of the advantages of enterprises in quality, technology, service, publicity and other aspects. A successful brand means higher profits and more market share. At present, more and more foreign brands are pouring into China, and the market competition is becoming increasingly fierce. Therefore, the implementation of brand strategy requires enterprises to systematically improve their overall actions and promote brand upgrading, which has become the need of enterprises' survival and development, and also the inevitable requirement of integration into international competition.

Brand entry - quality

Quality refers to the quality of core products in the brand structure. Because products (including service quality) are the fundamental foundation for the brand's skyscraper to be built, and the foundation is not solid. Any popularity and reputation are like a mirage built on the beach. The same product, with different quality, has different brand foundation. Therefore, products under a certain period of time cannot be promoted to the society, and only products under a certain period of time can face the marketing market.

Brand segment - beauty

The degree of beauty is the degree of beauty achieved after the image of a brand is created. Beautiful things usually leave a deep impression on people, and beautiful descriptions easily move people's hearts. Whether it is hard packaging or soft packaging, image shaping is an essential part. Don't underestimate the beauty of energy. In the era of visual impact, in the era of homogeneous products, no matter how good products are without beautiful image packaging, there will be no good market. To outline the beautiful image of the brand and establish the degree of beauty will create a good start for the subsequent development of the brand.

Brand stage II - degree of communication

Extensive communication is a solid foundation for brand building and a strong support for brand development. In today's media society, whether in the initial or mature stage of brand establishment, the supporters of communication are particularly important. How to reach the extent of wide coverage and deep influence is the goal of brand communication. To strengthen the brand in the modern media society, it is not enough to rely on visual communication, word-of-mouth communication and advertising communication alone. Instead, it is necessary to carry out integrated communication, spread the brand out and take root in the hearts of the people.

 打造企业品牌的十级阶梯

   如今，市场竞争经历了价格、质量、服务等各方面较量后，进入了去品牌竞争的新阶段。品牌不等于产品，它是一个系统概念，是企业如质量、技术、服务、宣传等各方面优势的综合体现。成功的品牌意味着较高的利润和较多的市场份额。目前，越来越多的国外品牌涌入我国，市场竞争日趋激烈。因此，实施品牌战略要求企业系统地改善整体动作，促进品牌的段位升级，已成为企业生存和发展的需要，也是融入国际化竞争的必然要求。
                  
                     品牌入段——品质度
                                    
    品质度是指品牌结构中核心产品的质量。因为产品（包括服务质量）是品牌这座摩天大楼得以建立的根本基础，基础不牢，任何知名度、美誉度都如同一座建造在沙滩上的海市蜃楼。同样的产品，品质度不一样，品牌的基础就不一样。因此，处于一段以下的产品不能推向社会，只有处于一段以上的商品才能面对营销市场。
                  
                     品牌一段——美丽度
                                         
     美丽度，就是一个品牌的形象塑造后所达到的美丽程度。美丽的东西通常会给人们留下深刻的印象，美好的形容容易打动人们的心。无论是硬包装还是软包装，形象塑造是必不可少的一环。不要小看美丽的能量，在视觉冲击的时代，在同质化产品铺天盖地的今天，再好的产品如果没有美丽的形象包装，也不会有好的市场。勾勒品牌美丽形象，建立美丽度，将为品牌的后续发展开创一个良好的开端。
                  
                     品牌二段——传播度数                   
                      
    广泛的传播是品牌建立的坚实基础，是品牌发展的有力支持。在当今的媒体社会中，无论是在品牌建立的初始阶段还是成熟阶段，传播的支持者尤为重要。如何能够达到覆盖面广、影响力深的程度，这是品牌传播的目标。要在现代媒体社会壮大品牌，仅靠视觉传播、口碑传播、广告传播是远远不够的，而是要进行整合传播，将品牌传播出去，深入人心。

(This article is an original article by Zhuge Changqing, and the pictures are selected from the Internet. Welcome to forward it, and please indicate the source for forwarding)

Introduction to Zhuge Changqing: Zhuge Changqing, the inheritor and promoter of traditional Chinese culture, is willing to "learn from sages, promote virtue, revitalize China and benefit the world" together with people with the same ideals in the world.

(Zhuge Changqing: zhuge8031@163.com ）

Zhuge Changqing mailbox：

zhuge8031@163.com

Zhuge Changqing's Chinese Dream

Learn from sages and carry forward virtue

Revitalizing China for the benefit of the world

 （本文是诸葛长青原创文章，图片选自网络。欢迎转发，转发引用请注明出处）

诸葛长青简介：诸葛长青，中国国学传统文化传承弘扬者，愿与天下志同道合者一起“学习圣贤、弘扬善德、振兴中华、造福世界”。

（诸葛长青：zhuge8031@163.com）

Zhuge Changqing mailbox：

zhuge8031@163.com

  诸葛长青中国梦  

学习圣贤 弘扬善德

振兴中华 造福世界

Selected Articles in Previous Periods

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往期精选文章

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1 国学智慧改命运：孝敬父母+五合一+自强不息

2Zhuge Changqing's Three Golden Keys to Changing Destiny

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3 诸葛长青施食仪轨 （十五步简洁版）

4How to repent: the ritual of repentance and the method of repentance (full version)

4   如何忏悔：忏悔仪轨忏悔方法（完整版）

5How to read the Dizang Sutra: Methods for reciting Dizang Sutra (complete version)

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6How to release? The ritual of releasing life

6怎样放生？放生仪轨

7Zhuge Changqing's Repentance Culture: A Case Study of Repentance Methods for Changing Destiny

7诸葛长青忏悔文化：改变命运忏悔方法案例

8Free Life Culture: Free Life Culture in Ancient China

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9施食震撼照片：佛菩萨护法神亲临现场

10Feeding Rite Return: the return is changed to simple return

10施食仪轨回向：回向修改为简洁回向