Ma Yun's "Xiake Culture" and "Six-character Gang Rules"

In the development of the enterprise. There are many people who rely on Wulin novels as their spiritual support, but Ma Yun is the most appropriate one. He is like Linghu Chong, charming in the world, unique in the Wulin, with luck, opportunity and ability, so that he can lead the horse school calmly and run the world!

------Zhuge's Notes

Ma Yun loves Jin Yong. Ma Yun is arrogant and independent; Ma Yun has done everything for his friends without paying back; Ma Yun named the conference room "Guangming Peak", "Peach Blossom Island" and other Wulin resorts in Jin Yong's novels; Ma Yun gathered Internet heroes "West Lake Argument"; Ma Yun defines Alibaba's core values as the "six pulse magic sword", that is, customer first, embracing change, teamwork, integrity, professionalism, passion... all kinds of words and deeds make Ma Yun become a great Xia in the eyes of everyone. Ma Yun will not only tell you how many times he made up the math exam when he was a child, but also tell the employees: "Simplify complex things and deal with them with the mind. Men need the mind, women also need the mind, and men's mind is wronged."

Xiao Ao Jiang Jiang is the Jin Yong novel that Ma Yun has read most. He has been wandering in the IT industry for many years. Ma Yun has his own unique understanding of the four words "Xiao Ao Jiang Jiang": the network is the Jianghu, how to laugh and be proud of it? Laugh, have vision, have heart, can face all kinds of rumors and misunderstandings calmly, still be arrogant and dry clouds, and smile up to the sky; Only with pride, strength and courage can you keep a clear head when others follow suit, and can you still stick to your own direction and look down on your peers in the midst of all the abuse.

Decrypting the secret of Alibaba's success. Alibaba, which has undergone the transformation from one company to five companies, has maintained its steady development?

"From the outside world, we are Alibaba. com and Taobao, but only we know that our core competitiveness is our values." Recently, at Alibaba's 2007 annual meeting, the outside world has been curious about what supports Alibaba's continuous development and expansion. Ma Yun said that corporate culture and values are the key factors for Alibaba to maintain rapid and stable development.

Cultivate "Xiake Culture"

"For Alibaba, employees with common values and corporate culture are the greatest wealth," Ma Yun told reporters.

It is understood that Alibaba's "hoe" is used piecemeal and persistently in order to maximize the value of this "greatest wealth". It is reported that in the atmosphere characterized by "Xiake Culture", Alibaba has a relaxed atmosphere that is unique to Taobao, which is 26 years old per capita. In Taobao, all employees have their own titles of "Guo Jing", "Qiao Feng", "Yi Dao" and other characters in Jin Yong's novels, which are called "flower names", just like the "English names" of foreign enterprises. For example, it is Ma Yun who occasionally appears in the forum and gives advice. In any occasion, you can "brazenly" call Taobao leader Sun Tongyu "God of Wealth" instead of "President Sun".

This "chivalry" has almost spread to the daily operation of the company. The places where meetings and visitors are held at ordinary times have become "Bright Summit" and "Peach Blossom Island", and the Taobao Anniversary celebration has been named "Wulin Conference". Every time the party is held, all employees join different gangs according to their names and compete for the title of "the best gang in the world". In the gang, it has completely disrupted the original hierarchical relationship, making all "shop assistants" forget whether they are leaders or subordinates. Some grassroots employees often jump to become the leader and deputy leader of the gang and lead the original boss.

There is also "streaking". When a project is completed on schedule or in excess of schedule, in order to celebrate to employees, the project leader will wear only a pair of shorts to drill into the table, run around the company building, and even be pulled by everyone, "naked" to distribute candy, and beat drums and gongs to parade.

So on, Ma Yun has injected full vitality into this accelerating enterprise, and the inclusiveness and diversity of the corporate culture that permeates it is also the source of strength for this young enterprise.

Note: Pay attention to unified team values

While respecting diversity and inclusiveness, Ma Yun paid more attention to the construction of the group's unified values in the cultural integration of the company's expansion process, and even wrote them into the enterprise's "regulations".

It is understood that Alibaba's corporate values have been embodied into a pyramid shape, and "integrity", "passion" and "dedication" are the first qualities that employees should have; While "teamwork" and "embracing change" are located at the second layer of cornerstone, and finally reach "customer first". This expression, more commonly known as "six words of truth", is also Alibaba's absolute "rules".

Therefore, the company not only follows this standard when hiring employees, but also takes up 50% of the value performance when assessing employees every quarter, which is the same as personal performance. It is reported that since 2007, this standard has been further extended to all employees at the level of director and vice president.

It is based on the general recognition of this "six word truth" that none of Alibaba's 18 founders left the company. Also driven by this value, every Alibaba person and product has become a natural "preacher", which penetrates and transmits from enterprise customers to users. Users are also integrating into this value system to different degrees while improving their experience.

In addition to the "illusory" factor of unified values, Alibaba also ensures the sense of belonging of employees through practical incentives. It is understood that in order to motivate the old employees, the "old Ali" who has worked for Alibaba for five years is called "five years old" and is given a platinum ring. Employees who have worked in Alipay for just over a year will also leave "Avenue of Stars" type handprints on the walls on both sides of the company lobby, becoming a unique landscape of the company.

Alibaba's Jack Ma is called "a young man who has changed the world trade model" by Clinton and Blair. Many people say he is "an Internet expert who does not understand computers". What he said is more incomprehensible to ordinary people. He said that 95% of people think that a good plan to make money should be put into the garbage can without even looking at it, while a few people say that it is feasible, and a few people think that it is possible to make money, so we should hurry to implement it.

He even said that "Einstein cheated the world"; "Lazy people create the world"... and a large number of facts cited to illustrate his point of view: that life lies in sports, which athletes are not injured, and how many athletes live long? Because lazy people are too lazy to wash clothes, someone invented the washing machine; Lazy people are too lazy to change TV channels. Someone has developed a remote control... Great ideas are created by lazy people.

He got up earlier than others, was born in distress, and died in peace.

Mark Twain has a famous saying: The secret of success is where people want to go. You arrive earlier.

Ma Yun also has a famous saying: making money online is definitely the development trend of the future economy. In the next 2-3 years, online employment, shop opening, online shopping and online sales will become a very important part of life. If we understood the self-employed in the 1980s, we would win; If we understand stocks in the early 1990s. We also won. Why didn't we win? Because we don't understand. Today, the Internet is coming. Can't you understand it? If you can't understand, you will miss another opportunity. The opportunity is always for those who are prepared, but not for those who are blindfolded.

The biggest crisis in the 21st century is those who have no sense of crisis. People live and die in habit.

The Internet has created an era. The Internet has triggered a revolution. The greatest miracle the Internet has created for mankind is resource sharing and surpassing history. Today, the existence of the Internet, as long as the Internet; It can be reached all over the world. At home, you can do business with overseas people thousands of miles away. Today, we can talk business on the car with our small laptop, remit money to foreign banks on the train, get online in the quilt, and sign contracts with others in the bathroom. He won't know you are in the bathroom. Neither time nor place matters. In the past, when we started a company, we had to rent a house, ask an accountant, get a business license, and install a telephone number. Now? Rent a website, apply for an email and buy a laptop. Why? The bank can collect and pay money on the Internet, the post office can receive and send letters on the Internet, the advertisement can be on the Internet, the agreement can be signed on the Internet, and even the object can be found on the Internet. You can open and have a look at Queqiao. There are two marriages, two marriages and three marriages on it. The Internet directly brings people the feeling of owning the whole world. This is one step ahead and one way ahead. So the concept of Internet and e-commerce depends on whether you can understand it and whether you have a sense of advance.

The Internet is actually a highway network, but it is not made of cement. The website is a car, and the website is the license plate number. The computer is the engine; People are drivers. In the past, it took 20 days to get a passport for international trade; Another 15 days of visa, ask an interpreter, buy another ticket, pass the security check by plane, and then go out to talk about business. Is it more than a month? But today on the Internet, take a picture with a camera. Foreigners over there can see that there are all kinds of performance and price; The funds are transferred through the online bank account; Isn't this business finished? Today, our speed is light, so why is the distance zero? Turn on the computer and put on the headset; People from abroad talk to you face to face. Or you can send it to EMAIL, just like abroad. Zero distance. Is that how we feel when doing internet business? Are you all right?! Since ancient times, you can't find such a business.

 马云“侠客文化”和“六字帮规”

   在企业发展中。靠武林小说作为自己的精神支柱的人不少，但是真正运用的恰如其分的当数马云。他像令狐冲，风韵天下，独步武林，运气、机遇、能力，使他从容带领马派，风驰天下!

                           ------ 诸葛手记

   马云热爱金庸。马云狂狷不羁、特立独行；马云为朋友两肋插刀、不计回报；马云将会议室命名为“光明顶”、“桃花岛”等金庸小说中的武林胜地；马云聚集互联网英雄人物“西湖论剑”；马云将阿里巴巴的核心价值观定为“六脉神剑”，即客户第一、拥抱变化、团队合作、诚信、敬业、激情……种种言行，使得马云成为众人眼中的一位纵横商海江湖的大侠。马云他不仅会告诉你小时候数学补考过几次，也告诉员工：“把复杂的事情简单化，要用胸怀去对付。男人需要胸怀，女人也需要胸怀，男人的胸怀是被冤枉出来的。”

　　《笑傲江湖》是马云看得最多的金庸小说，在IT业界浪迹多年，马云对“笑傲江湖”四个字有着自己独特的理解：网络即江湖，如何笑傲其间？笑，有眼光，有胸怀，方能坦然面对种种传言和误解，依然豪气干云，仰天长笑；傲，有实力，有魄力，才可在人云亦云的时候保持清醒的头脑，才可在一片骂声中依然坚持自己的方向，傲视同侪。

    解密阿里巴巴成功秘诀经历着从一个公司向五个公司分拆转型的阿里巴巴，是什么令其保持稳健发展？

　　“外界看我们，是阿里巴巴网站，是淘宝，但只有我们自己知道，我们的核心竞争力是我们的价值观。”日前，在阿里巴巴2007年的年会上，对外界一直好奇的是什么支撑阿里巴巴不断的发展壮大问题作了阐述。马云表示，企业文化和价值观正是阿里巴巴保持快速稳健发展的关键因素。

　　培养“侠客文化”

　　“对阿里巴巴来讲，有共同价值观和企业文化的员工是最大的财富。”马云对记者说。

　　据了解，为了最大限度的挖掘这一“最大财富”的价值，阿里巴巴的“锄头”运用得零碎且执着。据介绍，在以“侠客文化”为特点的氛围中，阿里巴巴有一种学校才有的轻松氛围，这又以人均年龄26岁的淘宝网最为独特。在淘宝，所有员工都自冠有“郭靖”、“乔峰”“一刀”等金庸系小说人物的名号，谓之“花名”，如外企的“英文名”互称一样。比如，在论坛里面偶尔出没指点的“风清扬”正是马云，而在任何场合，你大可以“肆无忌惮”地称呼淘宝掌门孙彤宇为“财神”，而不是“孙总”。

　　不光称谓，这种“侠气”几乎蔓延到了公司的日常运营中。平时开会、会客的地方成了“光明顶”、“桃花岛”，淘宝周年庆活动被冠名为“武林大会”。每逢盛会，所有员工则是根据自己的花名加入不同帮派，争夺“天下第一帮”称号。在帮派里，更是完全打乱了原来的层级关系，让所有的“店小二”忘记自己是领导还是属下，一些基层员工经常一跃成为帮主、副帮主，统领原来的上司。

　　还有“裸奔”。当一个项目按期或超额完成，为了向员工表示庆祝，该项目的负责人会只穿一条短裤钻桌子、在公司楼内跑上一圈，甚至被大家拉着，“裸体”发放喜糖，敲锣打鼓游行。

　　如此等等，马云给这个不断加速的企业注入了充沛的活力，而此中弥漫的企业文化包容性和多样性，也更是这个年轻企业的力量源泉。

　　注重视统一团队价值观

　　在尊重多样和包容的同时，在公司扩张过程的文化整合上，马云更加重视集团统一价值观的建设，甚至将其写入了企业“法规”中。

　　据了解，阿里巴巴的企业价值观被具化为一个金字塔形，“诚信”、“激情”和“敬业”是员工首先要具备的素质；而“团队合作”、“拥抱变化”则位于第二层基石，最终达到“客户第一”。这一表述，更加被熟知的表述为“六字真言”，也是阿里巴巴绝对不可违背的“帮规”。

　　因此，公司不仅在录用员工的时候，遵照这个标准，而且在每个季度对员工进行考核的时候，价值观绩效也占到50％，与个人业绩重要性同等。据介绍，从2007年开始，这一标准由总监以下级别，进一步扩展到包括总监、副总裁级别的所有员工中。

　　正是基于对这一“六字真言”的普遍认同，阿里巴巴的18位创始人没有一个离开公司。也同样基于这一价值观的驱动，每一个阿里人和产品都成了天然的“布道者”，外向企业客户到用户渗透和传递，用户在增进体验同时，也在不同程度的融入这一价值体系。

　　在统一价值观这一“虚幻”因素之外，另一方面，阿里巴巴还通过实实在在的激励措施来保障员工的归属感。据了解，为了激励老员工，在阿里巴巴工作满五年的“老阿里”被称作“五年陈”，并赠与一枚白金戒指。在支付宝工作刚满一年的员工还会在公司大堂两侧墙壁上留下“星光大道”式的手印，成为公司一道独特的风景线。

  阿里巴巴的马云，被克林顿和布莱尔等人称为“改变了世界贸易模式的年轻人”，很多人说他是“不懂计算机的互联网专家”，他说的话更让一般人无法理解。他说，凡是95％的人认为赚钱的好计划，连看都不要看，直接扔到垃圾箱，而那些极少数人说一定行，少部分人觉得有可能赚到钱的计划，要抓紧实施。

甚至他还说“爱因斯坦欺骗了世界”；“懒人创造了世界”……并列举的大量事实说明他的观点：说生命在于运动，哪个运动员不是一身伤病，有几个运动员长寿？因为懒人懒得洗衣服，就有人发明了洗衣机；懒人懒得起来换电视频道就有人研究出遥控器……伟大的创意都是懒人创造出来的。

   比别人起得早，生于忧患，死于安乐。

   马克吐温有一句名言：成功秘诀就是人们要去的地方，你早一步到达。

   马云也有一句名言：网上赚钱肯定是未来经济的发展趋势。未来2-3年内，网上从业、开店、网上购物、网上销售将会成为生活中很重要的一部分。要是80年代我们看懂了个体户，我们就赢了；要是90年代初我们看懂股票。我们也赢了。我们为什么没赢？因为我们没看懂嘛。今天互联网来了，你还看不懂吗？看不懂就再错过二次机会，机会总是给那些有准备的人，它不会给那些蒙着的人。

    21世纪最大的危机就是那些没有危机感的人，人在不习惯中生存，在习惯中死亡。

   互联网创造了一个时代，互联网引发了一场革命，互联网给人类创造的最大奇迹是资源共享、超越时史。今天有互联网的存在，只要一上网；全世界都能联系到。在家里就可以超越时空与远隔万里的海外做生意。今天我们拿着小小的笔记本电脑，在汽车上就可以谈生意，在火车上就能给国外银行汇款，在被窝里就可以上网，在卫生间里就能够跟别人签订合同，他不会知道你在卫生间里。时间和地点都不重要了。过去我们开公司，必须租间房子，请个会计，领个营业执照，装部电话．现在呢？租个网站，申请个EMAIL电子信箱，买个笔记本电脑，全都办了。为什么？银行在互联网上，可以收款付款，邮局在互联网上，可以收信发信，广告在互联网上，签协议在互联网上，连找对象也在互联网上，你打开看一看雀桥网，上面一婚二婚三婚全有。互联网直接给人带来的感觉，就是拥有全世界。这叫超前一步，领先一路。所以互联网的观念、电子商务的观念就看你会不会看得懂，看你有没有超前意识。

    互联网实际上就是高速公路网，不过，它不是用水泥做的，网站就是汽车，网址就是车牌号。电脑就是发动机；人就是驾驶员。过去搞国际贸易要办个护照20天；再签证15天，请个翻译，再买张机票，坐飞机通过安检，然后出去后谈业务，是不是一个多月过去了？但是今天在互联网上，用摄像头一照。那边外国人就看见了，什么性能价格都有了；资金通过网上银行帐号打过来；这生意不就完成了吗？今天我们的速度是光，那为什么距离是零呢？打开电脑戴上耳机；国外的人跟你面对面的去说话。或者发已EMAIL也行，就跟在国外是一样的。零距离。我们做互联网生意就这个感觉？大家说好不好？！从古到今，你找不到这样的生意。

(This article is an original article by Zhuge Changqing, and the pictures are selected from the Internet. Welcome to forward it, and please indicate the source for forwarding)

Introduction to Zhuge Changqing: Zhuge Changqing, the inheritor and promoter of traditional Chinese culture, is willing to "learn from sages, promote virtue, revitalize China and benefit the world" together with people with the same ideals in the world.

(Zhuge Changqing: zhuge8031@163.com ）

Zhuge Changqing mailbox：

zhuge8031@163.com

Zhuge Changqing's Chinese Dream

Learn from sages and carry forward virtue

Revitalizing China for the benefit of the world

 （本文是诸葛长青原创文章，图片选自网络。欢迎转发，转发引用请注明出处）

诸葛长青简介：诸葛长青，中国国学传统文化传承弘扬者，愿与天下志同道合者一起“学习圣贤、弘扬善德、振兴中华、造福世界”。

（诸葛长青：zhuge8031@163.com）

Zhuge Changqing mailbox：

zhuge8031@163.com

  诸葛长青中国梦  

学习圣贤 弘扬善德

振兴中华 造福世界

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