Genghis Khan gallops the world and corporate culture

An enterprise should have its own corporate culture and be suitable for itself, so that it can go further and faster.

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1. Vision and core values. Genghis Khan's goal is to become the king of the grassland. He has turned his own and his family's ideals and goals into the goal of the whole Mongol people through commendation, vision and decomposition. Now, the highest level that leaders pursue is the same desire, that is, to establish common aspirations, ideals, visions and goals. Only after finding the goals that need to be urgently achieved, can the members of the organization work hard to learn and pursue excellence, thus making the organization prosperous. In addition, in the face of people from different places, enterprises also need to achieve unified and integrated cultural values to promote the speed of goal achievement.

2. Learning organization. Mongolian people like to keep their swords and bows in hand and practice martial arts all their life. This diligent habit has forged their courage. In the future, the only lasting competitive advantage of enterprises is to have faster learning ability than competitors. The members of the team learn from each other and learn from each other, which not only greatly improves the overall performance of the team, but also makes the members of the team grow faster.

3. Iron-blooded discipline. Genghis Khan once believed that "without iron discipline, the chariot cannot drive far". Under this thought, Genghis Khan established a wolf team. In terms of discipline, we not only pay attention to the general discipline of the enterprise, but also take a series of measures such as the principle that the family does not participate in management and does not hold office.

4. Performance orientation. "After defeating the enemy, we will jointly distribute the obtained property", which is the way that Genghis Khan stipulated to deal with the spoils. In today's society, "advance and retreat together and share benefits" is crucial for any team.

5. Resource integration. With certain strength, how can enterprises integrate resources to the limit and effectively? First of all, we need to integrate internal resources, that is, find more valuable resources and build more competitiveness through internal potential tapping. Secondly, it is the integration of external resources. Including government's public relations and interaction, comprehensive utilization and development of customer information, etc., so as to convert it into customer information and sales.

6. The people-oriented concept. Genghis Khan's respect for talents is also reflected in many aspects. For example, he took reducing the casualties of soldiers as the most important rule of the army and never asked soldiers to die for him. People-oriented is a popular slogan among Chinese enterprises, but it is a pity that few people can really practice it and stick to it. Only by truly creating a family-like atmosphere can an enterprise forge an invincible excellent team.

7. Innovation. Genghis Khan was able to summarize and improve in each battle. He not only carefully selected craftsmen from the captives, but also combined new thinking with changeable military tactics. The competition in the market is dynamic and cruel. To become the ultimate winner, enterprises must continue to learn and innovate to improve their organizational capabilities. (Feng Qi)

成吉思汗驰骋世界与企业文化

       企业要有自己的企业文化，并且是适合自己的，才能让企业走的更远，跑的更快。

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       1.目标远景和核心价值观。成吉思汗的目标就是成为草原之王，他把自身与家族的理想和目标通过嘉奖、远景、分解，变成了整个蒙古人的奋斗目标。现在，领导者追求的最高境界就是上同下欲，即建立共同的愿望、理想、远景和目标。只有找到了需要迫切实现的目标，组织成员才会努力学习和追求卓越，从而使组织欣欣向荣。另外，在面对来自不同地方的人群，企业还需要实现统一与融合的文化价值观，以此促进目标达成的速度。

　　2.学习型组织。蒙古人喜欢刀弓不离手，终生习武不辍，这种勤奋的习惯铸就了他们的勇猛。在未来，企业唯一持久的竞争优势，就是具备比竞争对手更快的学习能力。团队中的成员互相学习、取长补短，不仅使团队整体的绩效大幅度上升，而且还使团队中的成员成长得更快。

　　3.铁血纪律。成吉思汗曾认为：“没有铁的纪律，战车就开得不远”。在这种思想下，成吉思汗建立了狼性团队。在纪律方面，我们不仅注重企业的一般性纪律，还采取了家族不参与管理、不任职原则等一系列措施。

　　4.绩效导向。“战胜了敌人，我们共同分配获得的财物”，这是成吉思汗规定战利品的处理方式。在当今社会，“共进共退，共享利益”对于任何一个团队而言都是至关重要的。

　　5.资源整合。具备一定的实力后，企业如何把资源整合到极限、有效呢？首先，就需要内部资源整合，即通过内部挖潜找到更多的有价值资源、打造更多的竞争力。其次，就是外部资源的整合。包括政府的公关和互动、对客户的资料综合利用和开发等，以此将其转换为客情和销量。

　　6.以人为本的理念。成吉思汗对人才的尊重还体现在很多方面，比如他把减少士兵的伤亡作为军队最重要规则，并从不要求士兵为他而死。以人为本是中国企业中相当流行的一个口号，可惜能真正身体力行、一以贯之的并不多见。企业只有真正营造出家庭般的亲情氛围，才能锻造出一支战无不胜的优秀团队。

　　7.创新。成吉思汗能在每次战斗中进行总结和改进，不仅仔细地从俘虏中挑选工匠，还将全新的思维与多变的军事战术结合起来。市场的竞争是动态和残酷的，企业要成为最终的胜利者就必须持续地学习和创新，以此来提升组织能力。（冯启）

(This article is an original article by Zhuge Changqing, and the pictures are selected from the Internet. Welcome to forward it, and please indicate the source for forwarding)

Introduction to Zhuge Changqing: Zhuge Changqing, the inheritor and promoter of traditional Chinese culture, is willing to "learn from sages, promote virtue, revitalize China and benefit the world" together with people with the same ideals in the world.

(Zhuge Changqing: zhuge8031@163.com ）

Zhuge Changqing mailbox：

zhuge8031@163.com

Zhuge Changqing's Chinese Dream

Learn from sages and carry forward virtue

Revitalizing China for the benefit of the world

 （本文是诸葛长青原创文章，图片选自网络。欢迎转发，转发引用请注明出处）

诸葛长青简介：诸葛长青，中国国学传统文化传承弘扬者，愿与天下志同道合者一起“学习圣贤、弘扬善德、振兴中华、造福世界”。

（诸葛长青：zhuge8031@163.com）

Zhuge Changqing mailbox：

zhuge8031@163.com

  诸葛长青中国梦  

学习圣贤 弘扬善德

振兴中华 造福世界

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