Innovative trick: Jinxing Beer Industry Tourism Planning Scheme

Let your customers travel to your factory and let your products enter your customers' hearts!

---Zhuge Changqing

When your business grows, you can develop tourism that attracts customers. One is to show their image, and the other is to take the opportunity to sell their products. Wuliangye, Haier and other enterprises have successfully taken the first step. First, guided by government departments, this kind of tourism serves as a visiting point for leading the society; Second, attract customers to participate; Third, promote their own management brand experience and vigorously promote and attract social personnel to participate; Fourth, plan some magic sales promotion strategies. Industrial tourism is another booster to make enterprises bigger.

Henan Jinxing Beer Group Co., Ltd. is a large national beer enterprise group operating across industries and regions. The company's products are divided into two series of beer, "Venus" and "Blue Horse", with more than 30 varieties. In order to further enhance the brand influence, they decided to take advantage of the tourism resources of Venus to develop industrial tourism.

Venus Group has sufficient advantages in industrial tourism resources and has the conditions to develop industrial tourism:

1、 Elegant plant environment

The production area of Venus Group covers an area of 470000 square meters, and the building area of the plant is 260000 square meters. The office building, plant and warehouse are all pasted with high-grade white tiles, and equipped with aluminum alloy doors and windows, which are elegant and noble. The factory also has the largest bonsai garden in Zhengzhou, with a total investment of more than 10 million yuan and an area of 5000 square meters. In the bonsai garden, there are all kinds of famous trees in the north and south, such as diagonal white wax, high mountain banyan, hot, hundred-day red and so on. The tree stump bonsai with more than a hundred years of age is even more excellent. It is dotted with strange rocks and different mountains, small bridges and flowing water, red pavilion and jade corridor, mighty lions and tigers, and gentle deer and sheep, which is a fairyland on earth. The beautiful plant area of Venus Group truly reflects the harmony and unity of modern industry and nature, and is named "garden enterprise" by Zhengzhou Municipal Government.

2、 Advanced technology and first-class equipment

The company has introduced and developed world-leading Danish Carlsberg and American Blue Horse beer production technology, with leading technology in China. It has 15 modern bottling production lines and 1 can production line. The main equipment is imported from famous foreign companies. The saccharification and fermentation systems are all controlled by computer automation. Tourists can really appreciate the whole production process of high-quality Venus and Blue Horse beer here, and see the progressiveness of modern industrial enterprises, which has strong attraction.

3、 Has a strong cultural atmosphere

The enterprise management philosophy of "creating a famous brand can create benefits, and speaking of crisis is to prevent crisis", the enterprise spirit of "diligent, vigorous, enterprising, and dare to compete for the first", and the quality policy of "surviving by quality, developing by creating a famous brand, and winning the market by reputation" are conspicuously and normatively made into placards and distributed in the plant area. The internal blackboard newspaper and bulletin board of each unit are rich in content, and both informative and interesting. The strong visual impact of the plant reflects the excellent corporate culture of Venus Group, with a strong cultural atmosphere.

Because of the above unique corporate resources and corporate cultural atmosphere, Golden Star Beer has its own industrial tourism planning in line with its own characteristics:

1、 Theme of industrial tourism: In order to enhance tourists' interest in industrial tourism, we have put forward the theme of industrial tourism with strong affinity, "Friends, please come to Venus!".

2、 The purpose of industrial tourism: We aim to provide more social public with an opportunity to have close contact and exchange with Venus Group through industrial tourism, enhance the communication between emotion and culture, make them truly realize the business philosophy of Venus Group "fashion, civilization, technology, green and service", and improve the brand reputation.

3、 Implementation steps:

1. Establish the Industrial Tourism Office of Jinxing Beer Group. On the one hand, strengthen the inspection and treatment of the plant environment, strengthen the on-site management, and improve the quality of the tourism environment. On the other hand, training professionals to provide high-quality interpretation and consultation services for tourists and promote the corporate culture of Venus Group.

2. Establish Venus Beer Exhibition Hall. The contents of the Venus Beer Exhibition Hall include the development history, honor, product video, pictures, text, physical introduction and display of the Venus Group. Through the exhibition, tourists can have a rational and comprehensive understanding of Venus Beer and enhance their impression of Venus Beer.

3. Hold a press conference to launch industrial tourism. Relevant provincial and municipal leaders and journalists from news organizations were invited to hold a grand press conference in the multi-function conference hall of a luxury hotel in the city to introduce the idea and important social significance of the industrial tourism of Venus Group to the outside world, which was recognized by the society, and made full news speculation to improve the influence of industrial tourism.

4. Publish advertising information. Advertisement information was released in Henan Satellite TV, Dahe Daily and other media to introduce the industrial tourism of Venus in a comprehensive and systematic way, and it was clearly pointed out to the public that tourists can not only enjoy free beer without ticket fees, but also enjoy a taste of fresh beer. At the same time, tourists will also get a beautiful gift, and can participate in various beer knowledge contests or on-site lottery activities. 6. Every Saturday and Sunday in the four months of 7, 8 and 9 are the open days for industrial tourism. At 9:00 am on the open days, tour guides will organize tours.

5. Fully mobilize tourists. During the summer vacation, we will open a column of "Feelings of Visiting the Venus Beer Group" with the Oriental Family News or the River News to stimulate the desire and interest of primary and secondary students to visit the Venus Beer Group. Generally speaking, primary and secondary school students, especially primary school students, come to Venus Group to travel during the summer vacation under the guidance of their parents, who are our actual or potential consumer groups. Even if parents don't come, students will be recognized by their parents when they come to travel. After returning, students will also report to their parents with great interest. Parents will also have a deep impression on Venus Beer indirectly.

6. Determine the tour contents. Under the unified organization of the tour guide, visit the factory exhibition hall, bonsai garden and production workshop in turn. After the visit, tourists are invited to taste fresh beer, participate in the spot lottery, distribute souvenirs such as sun hat, key chain, bottle opener, etc., and ensure that tourists stay in the factory for more than 2 hours to improve the depth of tourists' impression on Venus Group. It is necessary to ensure that tourists travel the whole process in a relaxed, free, open, active and happy atmosphere. (Yan Zhimin, Jinxing Beer Group)

Nanwu Master Sakyamuni Buddha. Namo Amitabha. There is no Oriental Glazed Medicine Master Buddha in the south.

Nanwu Guanyin Bodhisattva. Nanwudi Tibetan King Bodhisattva. Nanwukong hides Bodhisattva.

Blessed life is limitless. Yuanshi Tianzun. Lingbao senior. The moral supremacy.

Taiyi saved the bitter god. Confucius, the supreme teacher of Dacheng. Jesus Christ. Mohammed.

All Buddhas and Bodhisattvas of the three generations in ten directions.

All immortals in the three realms and ten directions.

All sages at all times and in all countries.

Don't do any evil, and do all good. Persistence and responsiveness.

   创新奇招：金星啤酒工业旅游策划方案

    让你的客户到你的工厂来旅游，让你的产品走进你的客户心中！

                      ---诸葛长青
     当你的企业作大之后，你可以开发吸引客户的旅游。一来展示自己的形象，二来可以借机销售自己的产品，五粮液、海尔等企业已经成功地走出第一步。此类旅游，一是借助政府部门引导，作为领导社会的参观点；二是吸引客户参加；三是推广自己的管理品牌经验，大力宣传吸引社会人员参加；四是策划一些神奇的销售推广招数。工业旅游，做大企业的又一个助推器。

     河南金星啤酒集团有限公司是跨行业、跨地区经营的国家大型啤酒企业集团。公司产品分“金星”、“蓝马”两大系列啤酒30多个品种。为了进一步提升品牌影响力，他们决定利用金星企业的旅游资源优势，发展工业旅游。
 金星集团具有非常充足的工业旅游资源优势，具备发展工业旅游的条件： 

  一、优雅的厂区环境
金星集团生产区占地47万平方米，厂房建筑面积26万平方米，办公大厦、厂房仓库全部贴高档白瓷砖，配以铝合金门窗，典雅高贵。厂区还拥有请名家设计、累计投资过千万元、面积达5000平方米、郑州市最大的盆景园。盆景园里对角白腊、高山榕、火辣、百日红等南北名木应有尽有，上百年树龄的树桩盆景更是堪称一绝，奇石异山、小桥流水、红亭玉廊、威猛狮虎、温顺鹿羊点缀其间，一派人间仙境。金星集团的优美厂区真正体现了现代工业与自然的和谐统一，被郑州市政府命名为“花园式企业”。
   二、技术先进，设备一流

   公司引进和发展了具有世界领先水平的丹麦嘉士伯和美国蓝马啤酒生产工艺，技术水平国内领先。拥有15条现代化的瓶装生产线和1条易拉罐生产线，主要设备均从国外著名公司引进，糖化、发酵系统全部采用微机自动化控制。游客在此可以真正领略到高品质的金星、蓝马啤酒的生产全过程，看到现代化工业企业的先进性，具有较强的吸引力。
   三、拥有浓厚的文化氛围
 “创名牌就能创造效益，讲危机就是为了防范危机”的企业经营哲学，“勤勉奋发、雷厉风行、开拓进取、敢争第一”的企业精神，“以质量求生存、创名牌求发展、靠信誉赢市场”的质量方针都醒目、规范地制成标语牌分布于厂区，各单位的内部板报和宣传栏内容丰富，知识性和趣味性并重。厂区强烈的视觉冲击体现出金星集团优秀的企业文化，具有浓郁的文化氛围。
   正因为金星啤酒公司拥有上述独特的企业资源和企业文化氛围，所在就有了符合他们自身特点的工业旅游策划：
   一、工业旅游的主题：为了增强游客对工业旅游的兴趣，我们提出了具有较强亲和力的“朋友，请到金星来！”作为工业旅游的主题。
   二、工业旅游的宗旨：我们旨在通过工业旅游为更多的社会公众提供一个与金星集团零距离接触与交流的机会，增强情感与文化的沟通，使其真正认识到金星集团“时尚、文明、科技、绿色、服务”的经营理念，提升品牌的美誉度。
  三、实施步骤：
  1.成立金星啤酒集团工业旅游办公室。一方面加强对厂区环境的检查与治理，加强现场管理，提高旅游环境质量。另一方面培训专业人员为游客提供优质的讲解、咨询服务，宣传金星集团的企业文化。
  2.组建金星啤酒展览厅。金星啤酒展览厅内容包括金星集团发展历史、荣誉、产品的录像、图片、文字、实物介绍与展示。通过展览使游客对金星啤酒有一个理性、全面的认识，增强游客对金星啤酒的印象深度。
  3.召开工业旅游启动新闻发布会。邀请省市有关领导和新闻单位记者在市内某豪华酒店之多功能会议厅举行盛大新闻发布会，向外界介绍金星集团工业旅游的思路和重要的社会意义，得到社会的认同，对此进行充分的新闻炒作，提高工业旅游的影响力。
  4.发布广告信息。在河南卫视、《大河报》等媒体发布广告信息，对金星工业旅游进行全面系统介绍，并向社会公众明确指出：游客到金星集团旅游不但无门票收费，还可免费品尝鲜啤酒，同时游客还将得到一份精美礼品，并可参加各种啤酒知识竞猜或现场抽奖活动。6、7、8、9四个月的每周六、日为工业旅游开放日，开放日上午九点统一由导游员组织进行参观。
  5.充分发动游客。利用暑假期间与《东方家庭报》或《大河报》开辟一个“参观金星啤酒集团感想”中小学生优秀作文大赛专栏，刺激中小学生来金星集团旅游的欲望和兴趣。一般来说中小学生尤其是小学生在暑期来金星集团旅游，都有家长带领，家长就是我们现实的或潜在的消费群体。就是家长不来，学生来旅游也会得到家长的认可，回去后学生也会兴致很高地向家长汇报，家长也会间接地对金星啤酒产生深刻的印象。
  6.确定旅游参观内容。在导游的统一组织下，依次参观厂区展览厅、盆景园、生产车间。参观完后请游客品尝鲜啤酒，参加现场抽奖，发放太阳帽、钥匙链、启瓶器等纪念品，而且要保证游客在厂内停留时间超过2小时以上，以提高游客对金星集团的印象深度。要保证游客在一种宽松、自由、开放、活跃、快乐的气氛中进行全过程的旅游。(金星啤酒集团　闫治民) 

南无本师释迦牟尼佛。南无阿弥陀佛。南无东方琉璃药师佛。
南无观世音菩萨。南无地藏王菩萨。南无虚空藏菩萨。
福生无量天尊。元始天尊。灵宝天尊。道德天尊。

太乙救苦天尊。大成至圣先师孔子。耶稣基督。穆罕默德。
十方三世诸佛菩萨。
三界十方一切神仙。
古今中外一切圣贤。

     诸恶莫作，众善奉行。持之以恒、有求必应。     　

(This article is an original article by Zhuge Changqing, and the pictures are selected from the Internet. Welcome to forward it, and please indicate the source for forwarding)

Introduction to Zhuge Changqing: Zhuge Changqing, the inheritor and promoter of traditional Chinese culture, is willing to "learn from sages, promote virtue, revitalize China and benefit the world" together with people with the same ideals in the world.

(Zhuge Changqing: zhuge8031@163.com ）

Zhuge Changqing mailbox：

zhuge8031@163.com

Zhuge Changqing's Chinese Dream

Learn from sages and carry forward virtue

Revitalizing China for the benefit of the world

 （本文是诸葛长青原创文章，图片选自网络。欢迎转发，转发引用请注明出处）

诸葛长青简介：诸葛长青，中国国学传统文化传承弘扬者，愿与天下志同道合者一起“学习圣贤、弘扬善德、振兴中华、造福世界”。

（诸葛长青：zhuge8031@163.com）

Zhuge Changqing mailbox：

zhuge8031@163.com

  诸葛长青中国梦  

学习圣贤 弘扬善德

振兴中华 造福世界

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