Uncover the secret: the unique skill of making money of successful online business de

The whole network business group in China has exploded to the current scale of 30 million, compared with 4 million in 2004. According to statistics, the "online business group" has recently expanded rapidly with an average daily growth of more than 30000. In fact, not everyone who chooses to open online stores can make money.

After 118 days, the results of the "Top Ten Online Businessmen in Beijing 2007" sponsored by China Electronic Commerce Association and Alibaba were announced. Let's explore the secrets of these "grassroots" online businesses to make money through the Internet. The Beijing competition area includes five provinces and cities, including Beijing, Tianjin, Hebei, Shandong and Liaoning. Five online merchants in Beijing were selected in the top ten. Among the top 30 players in the competition area, Beijing players occupied nearly half of the seats, which once again confirmed Beijing's advantages in the field of e-commerce.

Focus question 1

What on earth do the top ten online merchants succeed by selling?

What are you yelling at? What products do these successful online merchants sell online? The reporter learned from the interview that the main products sold by the top ten online merchants in the Beijing competition area are: ship model and ship model, audio and video books, antivirus software, weight loss products, online video phone, real estate brokerage, auto parts, medicine and other fields.

Different from previous years, the 2007 online business festival audition registration was opened for the first time to merchants integrating Alipay, attracting more than 1400 applicants from different industries, such as virtual games, digital communications, business services, air tickets, etc. Yao Min, who won the "top ten", came from the well-known software manufacturer Ruixing Technology. Ruixing's sales of 200 million yuan came from the Internet, and sellers bought anti-virus software on the official website of Ruixing through Alipay. The Yitai Lifeng website represented by Yan Zhiwu sells video chat products under 263, the earliest network communication service provider in China.

The success of individual online merchants cannot be underestimated. The 45-year-old Si Jingguo, whose net name is "Captain Captain", comes from Qingdao. He was a soldier and a regimental cadre before entering the business world. After entering the business world, he mainly engaged in various ship models, ship models, sand tables, etc. Of the annual sales of 5 million yuan, 3.5 million yuan comes from the network. At first, he made a model ship because his 3-year-old daughter wanted it, but his salary was not enough, so he decided to do it. At that time, he also sold the product to an organization leader at the price of 15000 yuan for two models. At that time, his salary was only more than 100 yuan, which was more than 100 times his salary.

Tu Jiangang's China Law Book Co., Ltd. has an annual turnover of 130 million yuan. Through the advertising of search engine, we have purchased dozens of keywords of Yahoo Baiye Window, and the online orders of two stores in Beijing alone increased by 30% this month.

Tianjin Jingwei Electric Materials Co., Ltd., where Pan Yulei is one of the top ten Internet merchants, has a turnover of 10 million in 2006, of which 9 million were online. In the first quarter of 2007, the overseas orders obtained from Alibaba had reached 7 million yuan. It is expected that by the end of this year, the total amount of orders obtained through the network will reach 28.5 million yuan.

Focus question 2

What are the unique skills of successful online merchants?

The first move: if there is a problem in transportation, the warranty will be replaced.

"Captain," said Si Jingguo, "I often tell the staff that a model with thousands of yuan or tens of thousands of yuan should not have problems. If there is a problem due to transportation, it must be guaranteed and replaced! I will pay another 5000 yuan to repair the product with 5000 yuan, and I will also pay for it. It looks like losing money on the surface, but I have won and retained a customer forever."

The second move: have a wide range of business districts.

Yuan Yina, one of the top ten online merchants in Beijing in 2007, joined Taobao's mall store in 2006, and now has become the first "two crown" store of Taobao's books, audio and video stores. She has a wide range of online business circles. At present, there are 20000 to 30000 cooperative member companies with annual sales of 2 million, all from online stores.

Third move: be a wholesaler.

In October 2006, Gao Yaxin, one of the top ten online merchants in Beijing, opened a small shop on Taobao due to the need of business development. After the baby was put on the shelf, he couldn't be busy alone, and his wife became the shopkeeper. The sales of Chinese herbal pollen and herbal tea they manage are not good at the initial stage. After studying, the couple decided to change their thinking, send the price list of their products to the senior shopkeeper on Taobao and send samples. In this way, the situation was opened. Now they are wholesalers in this industry. They specialize in wholesale business on Taobao and have lists every day. Gao Yaxin said, "It is abnormal if there is no list one day."

The fourth trick: Even if customers don't buy things, they should also serve carefully.

Wang Jinjia, 24 years old, has established the store for only one year, and has 1832 "favorable comments", with an annual turnover of 2 million, including 1.2 million online turnover! Many people come into her store and even if they don't buy anything, she tries to introduce the product properties and use methods to customers in detail. Although weight loss products are a hot topic, few people are willing to pay for them. At the beginning of the store, the girl experienced the feeling of being left out. However, she has prepared for this and gradually launched her own offensive. In addition to the 24-hour online status of "Taobao Wangwang", she also regarded every buyer who visited the store as the advertising spokesperson of the store. The store is mainly for repeat customers.

Fifth move: Don't chat on instant messaging tools.

"Captain" said that he did not often chat with "Tradelink" software, but rather talked about business. Therefore, there was an online status statement in Tradelink: chat should not exceed three sentences. The writer is interested and the reader is interested. The effect of this premise is that the quality of the inquiry increases and the transaction rate also increases.

Sixth trick: spend more time online to serve buyers.

Lu Guangzhao, one of the top ten online merchants, has been engaged in auto parts business for less than two years, and the annual online turnover has reached 10 million. Lu Guangzhao concluded that his success depends on two things, one is keyword bidding, and the other is his long online time every day. Lu Guangzhao said, "The key word of my bidding is' balance block '. It used to be more than 100 yuan, but now it will cost more than 1900 yuan to bid. But it is still worth it! At the same time, I try to stay online longer and communicate with customers in time. Every day I spend more than 10 hours online!"

The seventh move: pay attention to contact and the feelings of old users.

"Captain" and his staff should answer the inquiries of business friends in time every day, and say hello to the customer group through instant messaging software every day. If there is a major holiday, we will not send messages in groups, but greet each customer with holiday greetings.

Focus question 3

How hard does it take to make a fortune online?

It is really fashionable to open an online store, but it is definitely not the way to make money by opening an online store. As far as the reporter knows, some people are busy for nothing, and there are still half a year or even a year to go. So, how hard do these so-called successful online merchants really work?

The reporter learned from the interview that "Captain" Si Jingguo said, "In business contacts, as long as I promise to customers, no matter how difficult it is, I will not renege on my promise." Before he entered Alibaba, he has been engaged in the aircraft model business for a long time. In the middle, he encountered several setbacks such as rising raw material prices, single product style, small customer group, which led to the company almost on the verge of bankruptcy, But he resisted the pressure again and again.

Gao Yaxin, the seller, has been engaged in online trade for four years, and has been electrocuted for the first time since 2003. It is very dramatic from the original network novice to the current expert. He bought "keywords" at his own expense for the company's business, and went thousands of miles to attend the online business conference at his own expense. In this process, he met with the support of the company and his family, but he withstood the pressure, and finally won the support of his wife. Both of them worked together for the online store.

This time, the online merchants selected a special award - Zhang Yuncheng of Pengcheng E-purchase. The doctor said that the patient with severe muscular atrophy could live to 28 years old. He participated in the online business competition for the second time this year and won the top 50 in Beijing. The young disabled person supported Taobao online store with one chopstick and one finger to support his family and self-reliance by virtue of his tenacity and self-improvement spirit. His experience has received the keen attention of the media, and he sells for leukemia Taobao friends in the store. Many excellent businesses volunteered to become their suppliers, which made him less worried about the future, and more netizens went to his online shop spontaneously.

hot tip

The key is to persist and explore more

1. After opening an online store, many people may find that in the first few months, the business is not as smooth as they think. At this time, we need to insist and explore ways to make money. For example, we need to visit other people's online stores, compare their prices, make their prices more competitive, or find their own differences, and at the same time attract popularity through some concessions. It's no use blaming others for their ignorance and blaming others.

2. The seller should correctly identify the ID of the transaction party. Recently, the registration ID of some members has been used by illegal elements. The fraudster registers similar ID to cheat, such as LiLi and LiLi3, and tries to muddle through. The seller should be vigilant and pay attention to the ID of the chat with you and the ID of the transaction.

3. When answering the customer's questions, the cold and stiff attitude is problematic, which will affect the customer's feelings and even "drive away" the customer. Opening an online store requires more patience from the shopkeeper. Especially in the case of more goods, we should be patient to answer every question raised by each guest. It is very hard to open an online store. If you are really too busy, you should consider looking for someone to cooperate with, or relatives and friends to help, because you want to leave the impression that customers can handle things easily, which will also make your own store more competitive.

揭秘：成功网商de赚钱绝技

　中国整个网商群体已爆炸式增长到了目前3000万户的规模，而2004年中国只有400万网商。据统计，“网商群体”最近以日均超3万的增幅迅猛扩张，事实上，并不是每个选择在网上开店的人都能赚到钱。

　　历时118天，由中国电子商务协会、阿里巴巴主办的“2007北京赛区十大网商评选”结果揭晓。我们一起来探寻这些“草根”网商借助网络生财的秘籍。本次北京赛区包括北京、天津、河北、山东、辽宁五省市，北京有5名网商入选十强，赛区30强中北京选手占据近半席位，再次力证了北京在电子商务领域的优势。

　　焦点问题1

　　十大网商究竟靠卖什么成功？

　　干什么吆喝什么，那么，这些成功的网商到底都在网上卖什么商品呢？记者采访获悉，北京赛区十大网商主要销售的商品集中在：舰模和船模、音像图书、杀毒软件、减肥品、网络视频电话、房地产经纪、汽车配件、药品等领域。

　　与往届不同，2007网商节海选报名首次向集成支付宝的商家开放，吸引了来自虚拟游戏、数码通讯、商业服务、机票等不同行业1400余家报名，获得“十强”的姚敏就来自知名软件厂商瑞星科技，瑞星有2亿元的销售来自网上，卖家通过支付宝在瑞星官网上购买杀毒软件。而严志武所代表的亿泰利丰网站销售的则是国内最早的网络通信服务商，263旗下的视频聊天产品。

　　个人网商的成功同样不可小视。45岁的司景国，网名是“上校舰长”，来自青岛，他从商前是军人，正团级干部，步入商界后，主要经营各种舰模、船模、沙盘等。每年500万的销售额中，有350万元来自网络。最初做船模是因为3岁的女儿想要船模，但自己的工资又不够买，所以他决定动手做。当年还曾经以两个模型15000元的价格把产品卖给了一位机关领导，而那时他的工资只有100多元，这是他工资的100多倍。

　　涂建刚所在的中国法律图书有限公司，年成交额1.3亿元。通过搜索引擎投放广告，已经购买了几十个雅虎百业窗的关键词，这个月仅北京两家门店的网络订单就提高了30%。

　　十大网商之一的潘玉雷所在的天津市经纬电材有限公司，2006年成交额1000万，其中网络就达900万。2007年第一季度，从阿里巴巴上获得的海外订单就已经达到700万元人民币。预计到今年年底通过网络获得的订单总额将达到2850万人民币。

　　焦点问题2

　　成功网商有何独门绝技？

　　第一招：运输出现问题，保修包换。

　　“上校舰长”司景国说，“我经常告诫员工，几千元、上万元的一件模型，出现问题是不应该的，如果因为运输而出现问题，必须保修保换！我会为5000元一件的产品，再花5000元去修理，赔钱也要做。表面看似赔钱，但我却赢得并永远留住了一个客户。”

    第二招：拥有广泛的商圈。

　　2007北京十大网商之一原轶娜，2006年才加入淘宝的商城店铺，如今成为淘宝图书音像类店铺第一个“两冠”店铺。她有广泛的网络商圈，目前有2万-3万的合作会员公司，年销售额200万，全部来自网店。

　　第三招：做批发商。

　　2006年10月，北京十大网商之一高亚欣(笔名网商情缘)由于业务发展的需要，在淘宝上开了家小店。宝贝上架之后，他一个人忙不过来，爱人就成了店主。他们所经营的中药花粉及花草茶等，初期销路并不好。夫妻二人研究之后决定转换思路，给淘宝上的高级店主发去他们产品的价格表，并寄了样品。如此一来，果然打开了局面。如今他们是这个行业的批发商，在淘宝上专门做批发业务，天天都有单子。高亚欣说，“哪天如果没有单子那才是不正常的。”

　　第四招：即使顾客不买东西，也要认真服务。

　　24岁的王劲佳，创店仅一年，已有1832个“好评”，年营业额200万，其中网络营业额120万！很多人进到她的店里即使不买东西，她也是尽量详细地为顾客介绍产品的属性和使用方法。减肥产品虽然是热门话题，可是愿意掏腰包去买的人却十分稀少。开店之初，这个女孩子饱尝了门庭冷落的滋味。但她对此已经做好了思想准备，逐步展开自己的攻势。除了24小时“淘宝旺旺”保持在线状态，她还把光顾小店的每位买家都视为店铺的广告代言人。店里主要都是回头客。

　　第五招：不在即时通信工具上闲聊。

　　“上校舰长”说他不常用“贸易通”软件聊天，更多地是在谈生意，因此也就有了贸易通里的一个在线状态的说明：闲聊不超过三句。写者有意，看者有心，这样的前提下产生的效果就是询盘的质量增加了，成交率也提高了。

　　第六招：多花时间在网上为买家服务。

　　十大网商之一卢广钊，做汽车配件的生意，不到两年，网上的年营业额已达1000万。卢广钊总结说自己成功靠两个东西，一是关键字竞价，另外是他每天的在线时间长。卢广钊说，“我竞价的关键字是‘平衡块’。原先才100多块钱，现在竞拍下来要1900多块钱了。不过还是值！同时，尽量在网上待得时间长一点，及时和客户沟通。每天我在网上的时间，都超过10小时！”

　　第七招：重视联络和老用户的感情。

　　“上校舰长”和他的员工每天要及时回答商友询问，每天通过即时通信软件向客户群问声好。如果遇到重大节日，不群发信息，而是对每个客户进行节日问候。

   焦点问题3

　　网上发大财要多辛苦？

　　开网店的确是件时髦的事情，但绝对不是开个网店就能赚到钱。据记者所知，有人是白忙活，还有的半年甚至一年不开张。那么，这些所谓成功的网商，他们真实的辛苦程度又是怎么样的呢？

　　记者采访了解到，“上校舰长”司景国说，“在业务交往中，我只要答应客户的事，不管遇到多大困难，我也不会食言。”而他在未进入阿里巴巴之前，已经做了很久的航模生意了，中间遇过几次原料价格上涨、单品样式单一、客户群小等挫折，导致了公司几乎走向破产的边缘，但是他一次次顶住压力。

　　卖家高亚欣从事网络贸易已经4年，2003年起初次触电，从最初的网络生手到如今的高手，非常戏剧化。他为了公司的业务自掏腰包购买“关键词”，又不远千里自费参加网商大会，这其中遇到了公司和家人的不支持，但他扛住了这些压力，最后争取到了妻子的支持，两人一道为网店忙碌。

　　这次网商评选出一个特别奖——鹏成E购的张云成。这位重度的肌萎缩患者，医生说他能活到28岁。他今年第二次参选网商大赛，获得了北京赛区50强。这位年轻的残疾人凭借自己坚韧、自强不息的精神，一根筷子和一根手指撑起淘宝网店来养家糊口、自力更生。他的经历得到了媒体的热切关注，他为白血病的淘友们在店里义卖。许多优秀的商家自愿成为他的供货方，让他少了后顾之忧，更多的网友自发去他的网店购物。

   特别提示

　　贵在坚持，多摸索

　　1.很多人开了网店之后，可能发现最初的几个月里，生意并不景气，没有自己想象中那样顺利。这时，需要坚持，并且摸索生财之道，比如逛逛别人的网店，比较一下人家的价格都卖多少，让自己的价格更有竞争力，或者找到自己的与众不同之处，同时通过一些优惠招徕人气。只怪别人不识货，怨天尤人都是没有用的。

　　2.卖家要正确识别交易方的ID，最近一些会员的注册ID，被不法分子利用。骗子注册相似的ID行骗，比如LiLi和LiLi3，企图蒙混过关，卖家要提高警惕，注意和你聊天的ID和交易的ID要一致。

　　3.在回答顾客的问题时，冷淡和生硬的态度都是有问题的，会影响客人的感受，甚至“赶走”顾客。开网店需要店主有更多耐心。特别是在货比较多的情况下，更要耐心回答每个客人提出的每个问题。开网店是很辛苦的，实在忙不过来，就要考虑找人合作，或者找亲友帮忙，因为要给顾客留下应付自如的印象，这样也是会让自己的小店更有竞争力。

(This article is an original article by Zhuge Changqing, and the pictures are selected from the Internet. Welcome to forward it, and please indicate the source for forwarding)

Introduction to Zhuge Changqing: Zhuge Changqing, the inheritor and promoter of traditional Chinese culture, is willing to "learn from sages, promote virtue, revitalize China and benefit the world" together with people with the same ideals in the world.

(Zhuge Changqing: zhuge8031@163.com ）

Zhuge Changqing mailbox：

zhuge8031@163.com

Zhuge Changqing's Chinese Dream

Learn from sages and carry forward virtue

Revitalizing China for the benefit of the world

 （本文是诸葛长青原创文章，图片选自网络。欢迎转发，转发引用请注明出处）

诸葛长青简介：诸葛长青，中国国学传统文化传承弘扬者，愿与天下志同道合者一起“学习圣贤、弘扬善德、振兴中华、造福世界”。

（诸葛长青：zhuge8031@163.com）

Zhuge Changqing mailbox：

zhuge8031@163.com

  诸葛长青中国梦  

学习圣贤 弘扬善德

振兴中华 造福世界

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