"Old Ganma" - a 1 billion boss who only knows three words

"Old Ganma": only knows three words

1 billion female bosses

Tao Huabi, Chairman of Guiyang Nanming Laoganma Flavor Food Co., Ltd

This story tells us that selecting products, using good people and being honest are the three magic weapons to run a good enterprise. The success of entrepreneurs is only related to wisdom

------Zhuge Changqing

A rural woman who did not go to school for a day and could only write her own name, started from scratch, and unexpectedly founded a large private enterprise with assets of 1.3 billion yuan in just six years! This is neither sensational fake news nor legendary stories before the 20th century, but today's unimaginable true fairy tales!

The rural woman who created this new fairy tale is Tao Huabi, who is 51 years old this year. Many people may be at a loss to say her name, but the mention of her "old Ganma spicy sauce" is almost a household name. Tao Huabi is the founder of "Old Ganma Spicy Sauce", which workers eat almost every day, and the chairman of a large enterprise that produces this kind of food.

This rural "old Ganma", who can't read four characters, can't even read the documents. How did she start and manage a large enterprise with more than 1300 employees? What "tricks" and "tricks" does she have that people can learn from? Recently, the reporter made a special interview with the "old Ganma" and learned about her strange and legendary

"Top Move" 1: Seize the opportunity according to the situation and get twice the result with half the effort

Tao Huabi, 51, was born in a remote mountain village in Meitan County, Guizhou Province. Because her family was poor, Tao Huabi never read a book for a day. At the age of 20, she married a member of the 206 geological team; But within a few years, her husband died of illness and left her and two children behind. In order to survive, she had to work and set up a stall.

In 1989, Tao Huabi saved a little money by frugality. On a street in Longdongbao, Nanming District, Guiyang City, she built a house with bricks picked from everywhere and opened a simple restaurant, named "Affordable Restaurant", which specializes in cold noodles and cold noodles. At that time, she specially made spicy sauce as a seasoning for mixing cold noodles, and the business was very prosperous.

One morning, Tao Huabi got up and felt dizzy, so she didn't go to the vegetable market to buy chilies. She thought: anyway, there are several kinds of ingredients to mix cold noodles, and the lack of spicy sauce will not delay the business. Who knows, when customers came to dinner, they turned around and left as soon as they heard there was no spicy sauce. She couldn't help feeling very confused: How could this happen? Are the customers who come here not like to eat cold noodles, but like to eat my spicy sauce?! Is it because of this spicy sauce that my shop is booming?

This event has greatly touched Tao Huabi. She was quick to see the potential of spicy sauce and began to study it... After several years of trial production, the flavor of spicy sauce she made was more unique. Many guests took out money to buy some spicy sauce after eating the jelly, and even some people came to buy her spicy sauce instead of eating the jelly. Later, the business of her jelly became worse and worse, but she did not sell enough spicy sauce. She wondered again: at best, spicy sauce is only a food ingredient. Can these people finish eating it after buying so many?

One day at noon, after her spicy sauce was sold out, there were no more guests who ate cold noodles. She was so flustered that she closed the shop and wanted to go out to see how others were doing. She went to more than 10 restaurants and food stalls selling cold noodles, but found that their businesses were very prosperous. What's the reason? God, it's because these people bought spicy sauce from her! Suddenly, her lungs were going to explode.

How can I fatten others with my own food, but pit myself? The next day, she never sold spicy sauce alone. As a result, those bosses who could not sell spicy sauce came to beg her, and half jokingly said, "Since you can make such a good spicy sauce, what jelly do you sell? Just open a spicy sauce factory! This touched Tao Huabi's inspiration: yes, there are so many people who love to eat my spicy sauce, what jelly do I sell? Take the opportunity to open a factory, I also taste the taste of the small boss!

After a period of preparation, Tao Huabi abandoned the restaurant she had worked hard for many years. In July 1996, she borrowed two houses of the Yunguan Village Committee in Nanming District, recruited 40 workers, and set up a food processing factory, specializing in the production of spicy sauce, named "Old Ganma spicy sauce".

At this time, the scale of her factory was almost like a family workshop. Although the sparrow is small, the "viscera" such as production, supply and marketing must be complete. Dozens of workers have to manage it, and many external affairs such as industry and commerce, tax, and urban management have to be socialized... Tao Huabi, who doesn't know a single character in big letters, thinks it is too difficult! What is her "unique skill" to manage workers and factories well?

At first, she took the most "honest" approach: do it by herself, and the workers will do what my boss does! She never criticizes employees, but just says to them, "I treat you as a family, and you also treat this place as a family. What I do, you can do with me."

At that time, the production processes were almost all manual operations, including pounding pepper and cutting pepper. This is not easy to "play". As the knife rises and falls, the spatter tears the eyes, and no one of the workers wants to do this process. So, Tao Huabi handled the knife by herself. She held a kitchen knife in one hand, and her two arms rolled up and down with a force. She kept saying, "I cut the pepper as an apple, and it's not hot at all." The employees laughed and took up the kitchen knife one after another. During that time, their work was very hard. Tao Huabi took the lead and got periarthritis of the shoulder, The nails of 10 fingers were all calcified due to mixing spicy sauce.

The most worrying thing is that although the output at the beginning of the factory is very low, the local noodle shop can't digest it, and the rest will have to sell by itself. So Tao Huabi personally carried the spicy sauce to the food stores and canteens for trial sale. Unexpectedly, this stupid method worked really well, but within a week, those trial sellers called in succession to ask her to double the delivery; She sent the staff to send it twice, but it was sold out soon... Tao Huabi was surprised, but she also took a reassuring pill.

In June 1997, "Old Ganma Spicy Sauce"

After the test of the market, it has a stable foothold in Guiyang City and has the momentum of killing Guiyang. The shrewd Tao Huabi thought to herself: I have tried to find out the depth of water and the depth of water. What is my "old godmother" afraid of? Isn't the old saying "strike while the iron is hot"? Simply, I will expand the scale and turn the factory into a company!

"Top 2": "emotional investment" has strong cohesion

In August 1997, "Guiyang Nanming Laoganma Flavored Food Co., Ltd." was officially listed, and the number of workers expanded to more than 200. At this time, the biggest problem for Taohuabi is not production, but management pressure.

The biggest headache for her was that after the expansion of the factory into a company, everything had to go on a regular basis, all kinds of rules and regulations had to be introduced, and all kinds of financial and personnel statements had to be reviewed by her personally, especially the industrial, commercial and other government departments often issued documents to her to implement; As a private enterprise, she also often participates in various meetings held by the competent government departments and prepares speeches to speak on the stage... All of these are simply "driving ducks to the shelves" for the uneducated Tao Huabi!

How can we make a square without rules? How can I go to the "podium" without culture? Looking at the accumulation of more and more documents, Tao Huabi first thought of inviting capable people to run a company that had to try everything. According to her simple feelings, she formulated the only criteria for selecting people: honest, hardworking, able to take work as her own business, and able to take the company as her home. But what kind of talented person should we invite? She thought about it and regarded her eldest son as the standard of comparison.

Li Guishan, Tao Huabi's eldest son, was a serviceman who was transferred to work. At that time, he worked in the car team of the 206 geological team. Although he had only high school education, he was already a great "scholar" in Tao Huabi's blue eyes at that time. She wanted to drag Li Guishan to her private company to help, but she couldn't bear to break his iron rice bowl. Unexpectedly, when Li Guishan learned about his mother's thoughts and concerns, he smiled and said, "What's the age, there is an iron rice bowl?!" She still disagreed, but Li Guishan resigned and came to her company.

The first thing Li Guishan did to help his mother was to deal with documents, and the whole chapter was organized. Li Guishan reads and Tao Huabi listens. When she heard something important, she would suddenly stand up, point at the document and say, "This is very important, write it down with a pen, and do it immediately." After helping her "read" the document, Li Guishan began to draft the rules and regulations, and then read it to her mother. Tao Huabi listened very carefully. When she heard something wrong, she immediately orally corrected it and then revised it by Li Guishan... So many times, until she was satisfied, she drew a circle in the upper right corner of the material. Li Guishan looked at the circle and couldn't laugh or cry. He wrote three big words "Tao Huabi" on the paper to let his mother practice when she was free. Unexpectedly, Tao Huabi looked at these three words again and again, shook her head, and sighed in embarrassment: "These three words are very complex, very complex!"

With the help of Li Guishan, her eldest son, Tao Huabi finally formulated the company's most original rules and regulations with a strong local flavor, which are both lenient and strict, with clear rewards and punishments. However, with the help of her eldest son, Tao Huabi still felt that there were not enough talents. So soon after, she recruited a young man with a bachelor's degree. How to cultivate and retain this talent? Tao Huabi, who has no culture, has her own simple and unique "unique skills". Originally, she recruited this undergraduate to be the office director, but instead of appointing him immediately, she first asked him to do chores in the company. In her words, "This is quenching!" Then she sent him to fight against counterfeits and investigate the market all over the country. In her words, "This is grinding!" She appointed him as the office director six months later, It is Wang Haifeng, the third figure in the "old Ganma" company. How to manage more and more employees of the company

Tao Huabi also has another equally simple and effective "unique skill": to implement management kinship and "emotional investment" for employees from beginning to end.

When she first asked her eldest son to formulate rules and regulations, she regarded this move as the most basic element. For example, in the formulation of employee benefits, Tao Huabi decided that all employees should be covered by the company because of the company's remote location, inconvenient transportation and difficult food for employees. When the "old Ganma" company has now grown to 1300 people, this rule is still not abolished. Such a huge enterprise has always been carrying out the principle of "food and housing for all employees". Who dares to think, and who dares to do? However, Tao Huabi persisted no matter how much she spent.

Although the system has been formulated in this way, she has also personally done it, always caring and considerate of people in unexpected places. There is a cook in the company who comes from the countryside, his parents died early, and there are two young brothers at home. But he likes drinking and smoking, and his salary of more than 1000 yuan per month is almost spent by him. Tao Huabi was worried when she learned this. One day after work, she invited the cook to the hotel for a drink. At the wine table, she said to him, "My child, you can drink as much wine as you want today. But from tomorrow, you should stop drinking and smoking. Because you want to let your two brothers go to school, don't be ignorant of a big word like me." This kind words moved the cook deeply, and immediately said to stop drinking and smoking. However, Tao Huabi is still worried. She only allows him to keep 200 yuan of pocket money every month, and the rest of the money is kept by her for him; When his brother needs money for school, he will withdraw it from her

Tao Huabi thinks it is not enough to care about individual employees. Whenever there are employees on business trips, she always cooks some eggs for them like an old mother sending her children on a long journey, and sends them to the factory gate until she sees them on the delivery bus, and then she goes back

As the chairman of a large enterprise, who can manage money for an ordinary worker like her? Who can care about every employee in such a subtle way? Even if it is unique, it is difficult to find a third one! Although there is no culture, Tao Huabi understands this truth: help one person, move a group of people; Caring about a group of people will surely move the whole group. Sure enough, this kind of affectionate "emotional investment" has only increased the cohesion between Tao Huabi and "Lao Ganma". In the eyes of employees, Tao Huabi is as amiable and respectable as her mother; In the company, no one called her chairman, but all called her "old Ganma". The employees of the company come from all over the world and have different living habits. They eat, live, work and live in the company every day. For a long time, there will inevitably be friction between them, but as soon as Tao Huabi comes forward, the problem will be solved. In this way, all employees of the company, under the same care of her "mother", united to fight for the rapid development of "old Ganma spicy sauce"

By the end of 2000, in only three and a half years, the "Lao Ganma" company had grown rapidly to 1200 people, with an output value of nearly 300 million yuan and a tax payment of 43.15 million yuan.

"Top three": "integrity" management is the "hard truth" of development

After the company has developed to this level, it has seen Tao Huabi in the world, and gradually feels that its "local method" can no longer keep pace with the fierce competition, and must keep pace with the times. What is the "progressive" method? She thought: Although she doesn't have much knowledge, there are many people with knowledge in the world! Didn't Chairman Mao say that? "Foreign things serve China" and "ancient times serve the present". I will use it for me and borrow wisdom to introduce other people's modern management!

Having made up her mind, Tao Huabi sent the company's management personnel to Guangzhou, Shenzhen and Shanghai and other open cities in turn to investigate the market and learn advanced management experience from some well-known enterprises. She bluntly said to them, "I admit that I am 'old-fashioned', but don't be vulgar, and don't be vulgar! After each of you go out, help me get some new things!" This move really works. After the sent managers come back one after another, it will soon make the company gradually embark on the path of scientific management.

After the company started to normalize, Tao Huabi, who had worked hard for a long time, finally felt a little tired. Whenever she saw old ladies of the same age sitting in the shade of a tree, holding their grandchildren and holding each other, she was so jealous that she could not wait to join them. One night, she couldn't help holding a small stool and walked into the middle of the old ladies. When they saw her coming, they immediately turned the topic to her and asked her, "You have earned so much money and can't spend it all your life. What are you doing so desperately?" Tao Huabi was stunned at the hearing, and really didn't know how to answer. After returning home that day, she was still thinking about this problem in bed and almost stayed up all night. The next day, just in time for the company

 “老干妈”：只识3字的

10亿女老板

贵阳南明老干妈风味食品有限责任公司陶华碧董事长

    这个故事告诉我们，选好产品、用好人、讲诚信，是办好企业的三大法宝。企业家的成功，只与智慧有关系......

                         ------  诸葛长青

     一个没上过一天学、仅会写自己名字的农村妇女，白手起家，居然在短短的6年间，创办出了一家资产达13亿元的私营大企业！这，既不是耸人听闻的假新闻，也不是20世纪前的传奇故事，而是当今令人难以想象的真实童话！
      
    创造这个新童话的农村妇女名叫陶华碧，今年已经51岁了。说出她的名字，许多人也许茫然不知，但提起她的“老干妈麻辣酱”，却几乎是家喻户晓，尽人皆知。陶华碧就是打工者们几乎天天必吃的“老干妈麻辣酱”的创始人，生产这种食菜的大企业的董事长。

   这个大字不识4个的农村“老干妈”，连文件都看不懂，她到底是如何创办和管理好拥有1300多名员工的大企业？她有什么“绝招”和“窍门”，能够被人们借鉴？近日，记者专程采访了“老干妈”，了解了她奇特的、极富传
   

  “绝招”一：因势利导地抓住机遇就事半功倍
        
   “老干妈”名叫陶华碧，今年51岁，出生于贵州省湄潭县一个偏僻的山村。由于家里贫穷，陶华碧从小到大没读过一天书。20岁那年，她嫁给了206地质队的一名队员；但没过几年，丈夫就病逝了，扔下了她和两个孩子。为了生存，她不得不去打工和摆地摊。

    1989年，陶华碧省吃俭用积攒下来一点钱，在贵阳市南明区龙洞堡的一条街边，用四处拣来的砖头盖起了一间房子，开了个简陋的餐厅，取名“实惠餐厅”，专卖凉粉和冷面。当时，她特地制作了麻辣酱，作为专门拌凉粉的一种作料，结果生意十分兴隆。

   有一天早晨，陶华碧起床后感到头很晕，就没有去菜市场买辣椒。她想：反正拌凉粉的作料有好几种，缺少麻辣酱也不会耽误生意。谁知，顾客来吃饭时，一听说没有麻辣酱，居然都转身就走。她不禁感到十分困惑：怎么会这样？难道来我这里的顾客并不是喜欢吃凉粉，而是喜欢吃我做的麻辣酱？！难道我这个小店生意兴隆，也是因为有这种麻辣酱的缘故不成？

   这件事对陶华碧的触动很大。机敏的她一下就看准了麻辣酱的潜力，从此潜心研究起来……经过几年的反复试制，她制作的麻辣酱风味更加独特了。很多客人吃完凉粉后，又掏出钱来买一点麻辣酱带回去，甚至有人不吃凉粉却专门来买她的麻辣酱。到了后来，她的凉粉生意越来越差，可她做的麻辣酱却做多少都不够卖。她心里又纳闷了：麻辣酱充其量只是一种食品作料，这些人买这么多回去，吃得完吗？

    有一天中午，她的麻辣酱卖完后，吃凉粉的客人就一个也没有了。她心里憋得慌，就关上店门，想出去看看别人的生意怎样。她走了10多家卖凉粉的餐馆和食摊，却发现人家的生意都非常红火。什么原因？天啦，原来就因为这些人做作料的麻辣酱都是从她那里买来的！顿时，她的肺都要气炸了。

    我怎么能用自己的东西喂肥了别人，反而坑了自己呢？第二天，她再也不单独卖麻辣酱了。结果，那些卖不到麻辣酱的老板纷纷来求她，还半开玩笑地说：“你既然能做出这么好的麻辣酱，还卖什么凉粉？干脆开家麻辣酱工厂算了！这话一下触动了陶华碧的灵感：是呀，有这么多人爱吃我的麻辣酱，我还卖什么凉粉？趁机开家工厂，我也尝尝小老板的味道！
    经过一段时间的筹备，陶华碧舍弃了苦心经营多年的餐厅，于1996年7月借南明区云关村委会的两间房子，招聘了40名工人，办起了食品加工厂，专门生产麻辣酱，定名为“老干妈麻辣酱”。
    这时，她的工厂规模简直就像一个家庭作坊。麻雀虽小，产供销等“五脏六腑”却必须俱全，几十个工人要管理不说，工商、税务、城管等很多对外事务都要应酬……大字不识一个的陶华碧觉得真是太难了！她有什么“绝招”管理好工人，经营好工厂呢？
    最初，她采取的是最“老实”的办法：自己身体力行，我这个老板怎么做，工人就怎么干！她从不对员工横加指责，只是对他们说：“我把你们当家里人，你们也把这里当成家。我怎么做，你们跟我怎么做就行了。”

   当时的生产工序几乎都是手工操作，其中有一道工序是捣麻椒、切辣椒。这可不是好“玩”的，随着刀起刀落，溅起的飞沫把眼睛辣得不停的流泪，工人们谁也不愿去做这道工序。于是，陶华碧就亲手操刀，她一手握着一把菜刀，两臂一用力，两把菜刀上下翻飞，嘴里还不停地说：“我把辣椒当成苹果切，就一点也不辣眼睛了。”员工听了，都笑了起来，纷纷拿起了菜刀……那段时间，他们的工作很艰苦，陶华碧身先士卒地干，结果肩膀得了肩周炎，10个手指的指甲因搅拌麻辣酱全部钙化了。

   最发愁的是，办厂之初的产量虽然很低，可当地的凉粉店还是消化不了，余下的都要自己出去推销。于是，陶华碧亲自背着麻辣酱，送到各食品商店和各单位食堂进行试销。没想到，这种笨办法效果还真不错，不过一周的时间，那些试销商便纷纷打来电话，让她加倍送货；她派员工加倍送去，竟然很快又脱销了……陶华碧深感意外，却也因此吃了一颗定心丸。

   1997年6月， “老干妈麻辣酱”
    经过市场的检验，在贵阳市稳稳地站住了脚，而且有杀出贵阳的势头。精明的陶华碧心想：水深水浅都试出来了，我“老干妈”还怕什么？老话不是说要“趁热打铁”吗？索性，我扩大规模，把工厂办成公司得了！

   “绝招”二：“感情投资”拥有超强的凝聚力

   1997年8月，“贵阳南明老干妈风味食品有限责任公司”正式挂牌，工人一下子扩大到200多人。此时，对于陶华碧来说，最大的难题并不是生产方面，而是来自管理上的压力。

   最令她头痛的是，工厂扩大成公司后，一切都要走上正规，各种规章制度都要出台，财务、人事各种报表都要她亲自审阅，特别是工、商及政府其他部门经常下达文件要她贯彻执行；作为民营企业，她还要经常参加政府主管部门召开的各种会议，准备讲话稿上台发言……所有这些，对于没文化的陶华碧来说，简直就是“赶鸭子上架”啊！

    没有规矩哪能成方圆？没有文化怎么上“讲台”？望着越积越多的文件，办着什么都得试探着去做的公司，陶华碧首先想到的是请能人。她按照自己朴素的感情，制定了惟一的择人标准：忠厚老实，吃苦耐劳，能把工作当成自己的事，能把公司当成自己的家。可具体该请什么样的能人呢？她想来想去，把自己的长子当作了比较的标准。

   陶华碧的长子李贵山是个转业军人，当时在206地质队汽车队工作，虽然只有高中文化，但在当时的陶华碧眼里却已经是了不起的“秀才”。她想先把李贵山拖到自己这个民营公司来帮忙，却又不忍砸了他的铁饭碗。没想到，李贵山得知母亲的想法和顾虑后，却笑着说：“都什么年代了，那还有铁饭碗？！”她还是不同意，可李贵山自作主张，辞职来到了她的公司。

   李贵山帮助母亲做的第一件事就是处理文件，整章建制。李贵山读，陶华碧听。听到重要处，她会突然站起来，用手指着文件说：“这条很重要，用笔划下来，马上去办。”帮母亲“看”完了文件，李贵山便开始起草规章制度，然后再读给母亲听。陶华碧听得极为认真，听到有不妥的地方，她立即口述更正，然后再由李贵山修改……如此反复多次，直到满意，她就在材料的右上角画个圆圈。李贵山看着这个画圈，哭笑不得，他在纸上写下了“陶华碧”三个大字，让母亲没事时练习。哪知，陶华碧对这三个字看了又看，一边摇头，一边为难地感叹说：“这三个字，很复杂，很复杂呀！”

   在长子李贵山的帮助下，陶华碧终于制定出了公司最原始的、带着浓厚乡土气息的规章制度，宽严并济，奖惩分明。但是，只有长子帮忙，陶华碧还是深感人才不够。于是时隔不久，她又招聘了一个具有本科学历的青年。怎么培养这个人才，又怎么留住这个人才？没有文化的陶华碧却有她自己既朴素又独特的“绝招”。本来，她招聘这个本科生的目的，是想让他当办公室主任，但她却没有马上任命，而是先让他在公司里做杂活，用她的话说：“这是淬火！”然后，她又派他到全国各地去打假、考察市场，这一招用她的话说：“这是磨磨！”半年后，她才任命他作办公室主任……这个人，就是如今“老干妈”公司里的第三号人物王海峰。如何管理好公司越来越多的员工呢

  陶华碧又有她另外的同样既朴素又管用的“绝招”：实行管理亲情化，自始至终对员工进行“感情投资”。
   最初让长子制定规章制度时，她就把这一招视为最基本的要素。比如：在员工福利待遇的制定上，陶华碧考虑到公司地处偏远，交通不便，员工吃饭难，她决定所有员工一律由公司包吃包住……当“老干妈”公司现今已发展到1300人，这个规矩仍然没有废止。这么庞大的企业，一直这样实行全员包吃包住，谁敢想，谁又敢做？然而，陶华碧不管花多大的“血本”，却始终坚持了下来。

   制度虽然这样制定了，但她还亲历亲为，总是在人们想不到的地方关心人，体谅人。公司里有一个厨师来自农村，父母早丧，家里还有两个年幼的弟弟，可他爱喝酒抽烟，每月1000多元的工资，几乎都被他花掉了。陶华碧得知这一情况后，很是担心。有一天下班后，她专门请这个厨师到酒店喝酒。酒桌上，她对他说：“孩子，今天你想喝什么酒就要什么酒，想喝多少就喝多少。但是，从明天开始，你要戒酒戒烟。因为，你要让两个弟弟去读书，千万别像我一样一个大字不识。”这番语重心长的话，使这个厨师深受感动，当即表示戒酒戒烟。但陶华碧还是不放心，她只让他每月留200元钱零花，其余的钱则由她替他保管；什么时候他弟弟上学要用钱时，再从她那里支取……

    只是关心个别员工，陶华碧觉得还不够。每当有员工出差，她还总是像老妈妈送儿女远行一样，亲手为他们煮上几个鸡蛋，一直把他们送到厂门口，直到看到他们坐上了工交车后，她这才回去……

    一个大企业的董事长，谁能像她这样为一个普通打工仔理财？谁能这样从细微处关心每个员工？不说是绝无仅有，也难找到第三个啊！虽然没有文化，但陶华碧明白这样一个道理：帮一个人，感动一群人；关心一群人，肯定能感动整个集体。果然，这种亲情化的“感情投资”，使陶华碧和“老干妈”公司的凝聚力一直只增不减。在员工的心目中，陶华碧就像妈妈一样可亲可爱可敬；在公司里，没有人叫她董事长，全都叫她“老干妈”。公司的员工来自五湖四海，生活习惯各异，他们每天吃、住、工作、生活在公司，时间久了，互相间难免发生摩擦，但只要陶华碧一出面，问题就迎刃而解。就这样，公司全体员工在她“亲妈妈”一样的呵护下，团结一心地为“老干妈麻辣酱”的迅速发展拼搏起来……
   到2000年末，只用了3年半的时间，“老干妈”公司就迅速壮大，发展到1200人，产值近3亿元，上缴国家税收4315万元。
   

  “绝招”三：“诚信”经营是发展的“硬道理”

   公司发展到这个程度后，已经见过了世面的陶华碧，渐渐感觉到自己的“土办法”再也跟上激烈的竞争形势了，必须与时俱进。怎么个“俱进”法呢？她想：自己虽然没多少知识，可天下有知识的人多呀！毛主席不是说过吗？“洋为中用”，“古为今用”。我就来个“他为我用”，“借智借脑”，把别人的现代化管理引进来！

    打定了主意，陶华碧就把公司的管理人员轮流派往广州、深圳和上海等开放城市，让他们去考察市场，到一些知名企业学习先进的管理经验。她直率地对他们说：“我承认自己‘老土’，但你们别土，企业别土！你们每个人出去后，都帮我拿回一点新东西来！”这一招还真管用，派出去的管理人员陆续回来后，很快就使公司逐步走上了科学化管理的道路。

    当公司走上正规化后，长期呕心沥血的陶华碧终于感到心真的有些累了。每当看到同龄的老太太们坐在树荫下，抱着孙子相互拉着家常，她就羡慕得不得了，恨不得马上加入她们的行列。有一天晚上，她情不自禁地拿着一个小凳子，走到了老太太们中间。她们看见她来了，顿时就把话题转到了她身上，问她：“你赚了那么多钱，几辈子都花不完，还这样拼命干什么？”陶华碧一听，顿时愣了，真的不知该如何回答。那天回家后，她躺在床上仍在思考这一问题，几乎彻夜未眠。第二天，正赶上公司召开全体员工大会，按着会前的安排，作为董事长的她要给员工们讲一讲当前的经济形势，如何应对“入世”后的挑战，然后具体工作指标由副总经理下达。会前，长子李贵山就为她拟了一份讲话稿，一遍遍地读给她听。她的记忆力非常好，听了几遍后就能几乎一字不拉地背下来。但在会上讲话时，她突然想起昨夜那些老太太向她提出的问题。她心里忍不住一阵感慨，马上转换话题说：“昨晚，几个老太太问我：‘你有那么多钱，还拼命干什么？’我想了一宿，也没有想出个结果来。看到你们，我现在有了答案：企业我带不走，品牌我也带不走。毛主席说过，未来是你们的。我一想呀，我这么拼命，原来是在给你们打工哩！你们想想是不是这个道理？为了你们自己，你们更要好好干呀！”听到这，所有人都一愣，掌声随即响彻起来……

   感情，感情就是凝聚力，感情有时甚至就是生产力！凭着最朴素的感情，凭着企业家最精明的直觉，陶华碧悟出了这种道理。她乐了，也开心地笑了：原来，“老干妈”之所以能够这么快地做好做大，就是全凭着感情的凝聚力；原来，最初的那套土得掉渣的关心每个员工的原始的规章制度，哪怕企业如今现代化了，依然是“安身立命”之本啊！

    2001年初，为了进一步扩大规模，陶华碧准备再建一处厂房。当时，公司大部分资金都压在原材料上，她便准备向政府贷一部分款。南明区委很重视，立即协调建行给她贷款；协调好了后，区委办给她打来电话，让她到区委洽谈此事。她很高兴地带上王海峰和会计来到区委，乘电梯上到区长办公室所在的3楼。因为电梯很旧，门已经坏了，陶华碧走出电梯时，一不小心被电梯门挂住了衣服，她一下子跌倒在地。陶华碧爬起来后，两个随行人员以为她要发恼，谁知她却说：“你们看，政府也很困难，电梯都这么烂，我们不贷了。”随行人员对她在这一瞬间就做出的这个重大的决定感到十分惊讶，还以为她是在开玩笑。她不禁叹了一口气，说：“贷款，就是向政府借钱，给国家添麻烦。真不贷了，我们回去。”这件事，很快就被看到、听到的人“泄露”，传播开了。传来传去，政府官员和许多企业家却并不把这看作笑话，反而说：“‘老干妈’真是通情达理，跟这样最讲感情的人打交道，才放心！”从此，陶华碧和她的公司办起事来，更是通达。因为，“最讲感情”的她又拥有了“诚信”这块金字招牌。

     有了这样好的信誉，陶华碧好不惬意。办起事来从来风风火火的她，更是自信，特立独行。有一次，一位香港客商来“老干妈”公司考察，他对陶华碧十分敬佩，拿出自己的名片想和她交换。没想到，陶华碧微微一笑，说：“对不起，我不用名片。”那位客商很是吃惊，接着感叹起来：“您是我见过的惟一没有名片的董事长。”陶华碧一笑作答，她自信地想：全国各地，能吃辣椒的人有几个没吃过“老干妈麻辣酱”呢？“老干妈”不就是最好的名片吗？
     随着企业的不断发展，“老干妈”的品牌广为人知。但是，“人怕出名猪怕壮”。商品好了，假冒的就出来了。一时间，全国各地的市场上，竟然每年都有50多种假冒的“老干妈”！这是陶华碧最为头痛的事，她终于对这事不再“讲感情”了，开始花大力气打假。她派人四处卧底调查，但假冒的“老干妈”就像韭菜一样，割了一茬又一茬。她大声疾呼：“我才是真正的‘老干妈’！”但湖南的一家“老干妈”却继续我行我素。陶华碧这次犯犟了，她不依不饶地与湖南这家“老干妈”打起了官司，一打就是3年！最终，陶华碧的“老干妈”终于打败了湖南的“老干妈”。这一回，陶华碧吃一堑长了一智；2003年5月，她的“老干妈”获得了国家商标局的注册证书。

    如今，“老干妈”公司累计产值已达13亿，每年纳税1.8亿，名列中国私营企业50强排行榜的第5名。陶华碧这个没上过一天学的农村“老太太”，把一个民营公司办到这种程度，创造了新时代一个令人难以想象的童话。她的成功，令人叹为观止；而她的成功之道，更值得当今无论学历多么高的人们反思和借鉴!

(This article is an original article by Zhuge Changqing, and the pictures are selected from the Internet. Welcome to forward it, and please indicate the source for forwarding)

Introduction to Zhuge Changqing: Zhuge Changqing, the inheritor and promoter of traditional Chinese culture, is willing to "learn from sages, promote virtue, revitalize China and benefit the world" together with people with the same ideals in the world.

(Zhuge Changqing: zhuge8031@163.com ）

Zhuge Changqing mailbox：

zhuge8031@163.com

Zhuge Changqing's Chinese Dream

Learn from sages and carry forward virtue

Revitalizing China for the benefit of the world

 （本文是诸葛长青原创文章，图片选自网络。欢迎转发，转发引用请注明出处）

诸葛长青简介：诸葛长青，中国国学传统文化传承弘扬者，愿与天下志同道合者一起“学习圣贤、弘扬善德、振兴中华、造福世界”。

（诸葛长青：zhuge8031@163.com）

Zhuge Changqing mailbox：

zhuge8031@163.com

  诸葛长青中国梦  

学习圣贤 弘扬善德

振兴中华 造福世界

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4How to repent: the ritual of repentance and the method of repentance (full version)

4   如何忏悔：忏悔仪轨忏悔方法（完整版）

5How to read the Dizang Sutra: Methods for reciting Dizang Sutra (complete version)

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7Zhuge Changqing's Repentance Culture: A Case Study of Repentance Methods for Changing Destiny

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