Pan Shiyi: The entrepreneurial road from extreme poverty to extreme wealth

Pan Shiyi and his wife

In China, it is almost impossible to talk about the real estate situation without talking about Pan Shiyi of SOHO China. The real estate he developed accounts for nearly half of the sales in the CBD area of Beijing. His permanent brand image constantly appears in various forums, media and outdoor advertisements.

Don't ask the source of heroes

Sitting in the spacious office on the 18th floor of SOHO Modern City, Pan Shiyi, Chairman and Co-president of SOHO China, like a storyteller, described the decadent gold rush years ago.

In the second half of 1991, Hainan's economy was experiencing the first low tide. Like many gold diggers, Pan Shiyi and Feng Lun wandered around the street stalls and beach baths in Haikou all day long. "When I was bored, I cycled around the island and came back with a beard on my face." For a time, a woman and several of them walked closer. Everyone thought they were congenial and often drank and talked together. Until one day, the lady visited the office of "Wantong Company" registered by Pan Feng and left without saying goodbye. Many years later, when Pan happened to meet this lady again, he did not forget to ask the truth about it. The lady said frankly, "Your only desk is covered with a thick layer of dust. I'm really afraid of causing trouble when interacting with such people!"

Before the establishment of Hainan Wantong, Feng Lun, Pan Shiyi and others planned to contract a small state-owned enterprise called "Dadi Company". Both parties agreed that Feng Pan would pay thousands of yuan of management fees to the original factory director every year, and the Dadi Company would be operated by Feng Pan. After the contract was signed, Feng Pan took over the seal of Dadi Company and was preparing to carry out business. Unexpectedly, the old factory director came by bike the next day to take back the seal and tear up the contract. It turned out that after a night's reflection, the prudent old factory director still felt that it was inappropriate to think about Feng Pan's situation. Many years later, the old factory director went to the office of Pan Shiyi, who had become famous, to talk about the past. "I knew you had done it in those days, and now the land has become a big enterprise!" Both sides looked at each other and laughed.

Listening to Pan Shiyi, everyone's laughter echoed in the office area of hundreds of square meters from time to time. On the road outside the window and on the construction site, there are nervous and busy figures everywhere. Who can know which one of them will also tell his "story of downfall" in a luxurious place after many years!

In Qingshui: Xiao Pan Laliang and others help

In 1963, Pan Shiyi was born in rural Tianshui, Gansu Province. When he was a child, his father was a "rightist" and his mother was sick in bed all year round. The first change of fate occurred in 1977. In the fall of that year, my father was rehabilitated, and my family changed from rural hukou to urban hukou and moved to Qingshui County.

Before returning to the city, the Pan family had to take all the grain in the family to the county grain station and hand it over to the Gansu provincial grain ticket. This task fell to the eldest son Pan Shiyi. More than 200 kilograms of grain, a flatbed truck, and more than 20 miles of dirt road. As an adult, "Old Pan" is only about 1.6 meters tall. For the 14-year-old "Little Pan", the hardships of the food delivery road are self-evident

Before long, Pan Shiyi transferred to the county high school, which was his first drifting in his life. "From the countryside to the county, I feel that life is very promising!" Pan Shiyi believes that this is the beginning of his life. A year later, Pan received an admission notice from a secondary technical school in Lanzhou, the provincial capital.

In Lanzhou: self-introduction brought a lot of laughter

Due to poor communication, Pan Shiyi got the admission notice very late. When he stumbled to Lanzhou alone, the school had been open for more than a month. Standing in front of the teaching building, Pan Shiyi, who is full of luggage, doesn't know who to check in.

"I was too tired to catch the train for more than 10 hours and fell asleep after sitting at the stairs," Pan Shiyi recalled. At noon, he was pushed to wake up. "You are from our class, come with me!" It was his head teacher, Mr. Jin, who woke up Pan.

Teacher Jin brought the late student to the classroom and introduced him to the students. "I forgot what I said at that time. What impressed me was that the whole class burst into laughter as soon as I opened my mouth." Pan Shiyi speculated that it might be related to his accent. Until today, his northwest accent still remains unchanged.

"At that time, I walked with my head down all day and never looked at the sky. I didn't know how high the school teaching building was when I graduated. Unlike now, I have to look at his tall building every time I go to a place." Pan said that it was a time of immersing myself in reading.

Two years later, among the 600 students in the whole grade, Pan Shiyi was admitted to the Petroleum Pipeline College in Hebei with the second place. After graduating from college for three years, he was assigned to the Economic Reform Research Office of the Pipeline Bureau of Langfang Petroleum Ministry.

In Shenzhen: spend 50 yuan on "smuggling"

At the end of 1987, Pan Shiyi went south to Guangzhou and Shenzhen for the first time. "From the icy north to Guangzhou, I suddenly felt that this was a paradise, especially in Shenzhen. Everyone was so happy."

After the Spring Festival, Pan Shiyi became a seller. He resigned and went south to Shenzhen. When he arrived at Nantouguan, he had more than 80 yuan left. This is what the outside world described as Pan Shiyi's "venture capital" many years later. Without a border pass, the "venture capital" first spent 50 yuan to ask someone to lead the way and stole into the Shenzhen Special Zone through a hole under the barbed wire.

In reality, Shenzhen is not as beautiful and warm as you can see when you walk around. Pan Shiyi rushed for three meals, and soon entered a consulting company. "In fact, it is a leather bag company. Computer training, running errands for Hong Kong people, and receiving the travel of mainland factory managers, do whatever you can make money!"

Because of the language barrier and the unadapted diet, Pan Shiyi always felt very depressed about her life in Shenzhen. Two years later, in 1989, the company was just about to set up a branch office in Hainan, where the province had just been established. Pan, who believed that "historical opportunities should not be missed", took the initiative to invite him to go south to Hainan, ushering in what he thought was the most colorful stage of his life.

In Hainan: Real estate speculation shows courage

"When I first arrived in Hainan, I felt it was bustling. There were lovers, poets and guitarists on the street. Everyone had dreams, but no money." Recalling this period of history, Pan Shiyi's eyes lit up.

Soon, the company received a brick factory in the central part of Hainan, and Pan Shiyi served as the factory director. The factory has more than 400 workers at its peak and more than 100 people at its peak. It is located in a mountainous area and is not easy to manage.

"Thieves often patronize, and the small generator that provides lighting at night has been stolen three times in a month," Pan Shiyi said like telling a movie story: "People just lay down, and the light suddenly went out, that must be the generator was stolen, so they ran after it, until the thief could not lift it, abandoned the machine and fled." What was more troublesome was the emotional problem of migrant workers. One day, Factory Director Pan was resting in his bedroom - an abandoned water tower, Suddenly, a brick broke through the window and under the water tower, hundreds of migrant workers were gathered to talk about wages. "I can't run if I want to, so I have to go down and talk to them!"

Half a year later, the brick factory stopped production, and Pan Shiyi returned to Haikou. With the coming of the economic downturn, most of the gold miners withdrew, and Pan Shiyi decided to stay and try his luck. "Two yuan for a haircut and a bargain. Sleeping on the beach at night and burying clothes in the sand for fear of being stolen. I watched half of the Spring Festival Gala in someone else's room and was driven away."

In August 1991, Pan Shiyi partnered with others to establish Wantong Company, which borrowed more than 10 million yuan at a high interest rate to speculate in real estate. With the arrival of the second wave of Hainan's economic boom, Wantong accumulated more than 10 million yuan in just over half a year. "Although he later lost his money, he found courage." In August 1992, Pan Shiyi, who sensed that the foam of Hainan's real estate could not last, evacuated from Hainan and went north to the capital.

In Beijing: sweat like beans when reporting work

By chance, Pan Shiyi, who was eating in the canteen of Huairou County Government, overheard the people at the table saying that Beijing had given Huairou several indicators of joint-stock companies to raise funds, but no one was willing to do so.

Pan Shiyi seized this opportunity. Soon, Beijing Wantong Industrial Co., Ltd. began to enter the establishment process. While Pan Shiyi was secretly happy, he received a phone call from the relevant department: "You have made trouble. Several leaders of the ministries and commissions want to listen to your report!"

Pan Shiyi came to the National Commission for Economic Reform. "As soon as I entered the door, dozens of 'big people' lined up. I said in front of me, while reading, I kept dripping sweat on the material."

A leader reminded Pan Shiyi: "Don't be too nervous, young man. We just want to listen to the practice of the new policy." Finally, a director took a sample of the "equity certificate" brought by Pan and praised that Beijing people do things in a standard way. Every equity certificate is so formal, and some foreign enterprises take the receipt instead. This is a positive compliment to Beijing Wantong. This time, Beijing Wantong dug up hundreds of millions of yuan of profits, and Pan Shiyi began to emerge.

In April 1994, Pan Shiyi met Zhang Xin, who worked at Goldman Sachs Bank on Wall Street. The two married in October of the same year. In September 1995, Pan Shiyi left Wantong and founded Hongshi Industry with his wife, and then created the overall situation of SOHO China.

It should be said that the appearance of his wife gave Pan Shiyi the wings to take off.

Pan Shiyi connected:

Chairman and co-president of SOHO China

curriculum vitae:

Born in Tianshui, Gansu Province in 1963.

After graduation from university, he worked in the Ministry of Petroleum.

Since 1987, he has started his own real estate development career in Shenzhen and Hainan.

In 1992, Beijing Wantong Industrial Co., Ltd. was jointly founded with others and developed a series of real estate projects in Beijing, including Beijing Wantong New Century Plaza, China International Airlines Tower, Beijing Wantong Ideal World

潘石屹：从暴穷到暴富的创业路

                    潘石屹和他的妻子

   在中国，谈论房地产风云几乎不可能不谈到SOHO中国公司的潘石屹，他开发的楼盘占据了北京CBD地区将近一半的销售额，他永远不变的招牌形象不间断地出现在各种论坛、媒体、户外广告上。

   英雄莫问出处

   坐在SOHO现代城18层宽敞的办公室内，SOHO中国董事长兼联席总裁潘石屹像说书一样，描述着多年以前的那段落魄淘金史。

   1991年下半年，海南的经济正遭受着第一次低潮。和许许多多的淘金者一样，潘石屹和冯仑几个人成天混迹于海口的街边排档，沙滩浴场，“无聊的时候骑着自行车绕岛一周，回来时已经满脸胡子。”有一段时间，一位女士和他们几个人走得比较近，大家自认为意气相投，常常一块喝酒聊天。直到有一天，这位女士来到潘冯注册的“万通公司”办公室参观了一番，从此不辞而别。多年以后，当潘偶然再次遇到这位女士时，不忘对此问个究竟。女士坦言，“你们惟一的一张办公桌上都是厚厚一层尘土，和这样的人交往，实在怕惹是非！”

   在成立海南万通之前，冯仑、潘石屹等人的计划是承包一家叫做“大地公司”的国有小企业，双方约定，冯潘每年向原来的厂长缴纳数千元管理费，大地公司由冯潘经营。合同签订，冯潘接手了大地公司的印章，正准备开展业务，不料第二天，老厂长便骑车赶了过来，要回了印章，撕毁了合同。原来，经过一夜反思，想到冯潘的境况，稳重的老厂长还是觉得不妥，“不能因为几千块钱惹了大麻烦！”这也才有了后来重新注册的“万通”。多年以后，这位老厂长特地跑到已经发迹的潘石屹的办公室里叙旧，“早知道，当年就让你们干了，现在大地也成大企业了！”双方相视大笑。

   听着潘石屹说书，大家的笑声不时在数百平方米的办公区内回荡。窗外的马路上、工地上，到处都是紧张忙碌的身影。谁又能知道，这其中的哪一位，在多年以后，同样也会在某一个奢华的地方，谈笑风生地讲述自己“当年的落魄故事”！

   在清水：小潘拉粮等人帮忙

   1963年，潘石屹生于甘肃天水农村，小时候父亲是“右派”，母亲常年卧病在床。命运的第一次转变出现在1977年，这年秋天，父亲平反了，一家人从农村户口变成城镇户口，搬往清水县城。

   回城之前，潘家必须将家里所有的粮食拉到县城粮站交公，换成甘肃省粮票，这个任务落到了长子潘石屹的肩上。200多斤粮食，一辆平板车，20多里土路，成年之后的“老潘”身高也只有一米六几，对当年14岁的“小潘”来说，这趟送粮路的艰辛不言而喻，“两个坡道怎么拉也上不去，只好在路边等人帮忙。”

   不久，潘石屹转学到县城高中，这是他人生的第一次漂泊，“从农村到县城，感觉到生活很有希望！”潘石屹认为，这是他人生的开始。一年后，潘接到来自省城兰州一所中专学校的录取通知书。

   在兰州：自我介绍引来哄堂大笑

   由于通讯落后，潘石屹很晚才拿到录取通知书，当他一个人踉踉跄跄来到兰州的时候，学校已经开学一个多月了。站在教学楼前，一身行囊的潘石屹不知道应该找谁报到。

   “赶了10多个小时的火车，太累了，坐在楼梯口一会儿就睡着了，”潘石屹回忆说，中午时分，迷迷糊糊的他才被人推醒过来。“你是我们班的，跟我来吧！”叫醒潘的是他的班主任金老师。

   金老师将这个迟到的学生带到了教室，介绍给同学们认识。“我忘记当时自己说了一句什么话，印象很深的是我刚一开口，全班便哄堂大笑。”潘石屹猜测，那可能和自己的口音有关，直到今天，他的西北乡音依然无改。

   “那时候，整天都是低头走路的，从来不看天，到毕业了也不知道学校教学楼究竟有多高，不像现在，每到一个地方一定要先看看他的高楼。”潘说，那是一段埋头读书的日子。

   两年后，在全年级600个学生中，潘石屹以第二名的成绩考进位于河北的石油管道学院，三年大专毕业之后，分配到了廊坊石油部管道局经济改革研究室。

   在深圳：花50块搞“偷渡”

   1987年年底，潘石屹第一次南下广州、深圳。“从冰天雪地的北方来到鸟语花香的广州，突然觉得这真是天堂，尤其是深圳，每个人都过得那么开心。”

   春节一过，潘石屹便变卖家当，辞职南下深圳，到达南头关时，身上剩下80多块钱，这便是多年后外界描述的潘石屹的“创业资本”。由于没有边境通行证，这笔“创业资本”首先是花了50元请人带路，从铁丝网下面的一个洞偷爬进了深圳特区。

   现实中的深圳并不像走马观花时看到的那么美好温馨。潘石屹为三餐而奔波，不久进了一家咨询公司，“其实就是皮包公司，电脑培训、给香港人当跑腿的、接待内地厂长经理旅游，什么能挣钱就干什么！”

   由于语言不通，饮食不适应，深圳的生活始终让潘石屹感到非常压抑。两年后的1989年，公司正好要到刚刚建省的海南设立分号，认为“不能错过历史机会”的潘主动请缨南下海南，迎来了他自认为最多姿多彩的人生阶段。

   在海南：炒房炒出了胆量

   “初到海南，感觉就是热闹。街道上谈恋爱的、作诗的、弹吉他的，什么都有，每个人都有梦想，就是没钱。”回忆这段历史，潘石屹眼睛发亮。

   不久，公司在海南中部接收了一个砖厂，潘石屹出任厂长。这个厂高峰的时候有400多工人，少的时候也有100多号人，地处山区，管理起来并不容易。

   “小偷经常光顾，夜里提供照明的小发电机一个月内被偷过三次，”潘石屹像讲电影故事一样：“人刚刚躺下，电灯突然灭了，那肯定是发电机被偷了，于是便狂追，直到小偷抬不动了、弃机而逃。”更麻烦的是民工情绪问题，有一天，潘厂长正在自己的卧室———一个废弃的水塔里休息，突然一块砖头破窗而入，水塔下面，聚集了上百位谈工资的民工。“想跑都跑不了，只能硬着头皮下去跟他们谈！”

   半年后砖厂停产，潘石屹重回海口。随着经济低潮的来临，大部分淘金者都撤了，潘石屹决定留下来碰碰运气。“理个发两块钱还要砍价砍成一块。晚上睡在沙滩上，还要把衣服埋在沙堆里，生怕被人偷了。在别人房间看春节联欢晚会看了一半，便被人家赶走了。”

   1991年8月，潘石屹与人合伙注册成立万通公司，高息借贷1000多万元炒房，随着海南经济第二波热潮的到来，在短短半年多时间里，万通积累下了超过千万元的资金。“虽然后来又赔掉了，但让自己找到了胆量。”1992年8月，预感到海南房产泡沫不能持久的潘石屹撤离海南，北上京城。

   在北京：汇报工作时汗珠如豆

   一个偶然的机会，在怀柔县政府食堂吃饭的潘石屹，无意中听旁桌的人讲，北京市给了怀柔几个定向募集资金的股份制公司指标，但没人愿意做。

   潘石屹抓住了这个机会。很快，北京万通实业股份有限公司开始进入设立程序。正在潘石屹暗自欢喜的时候，却接到了有关部门的一个电话：“你们捅娄子了，几个部委领导要联合听你们汇报工作！”

   潘石屹来到国家体改委。“一进门，几十位‘大人物’排成一排，我在前面讲，一边念一边豆大的汗水不停地滴在材料上。”

   一位领导提醒潘石屹：“小伙子别太紧张，我们只是来听听新政策的实践情况的。”最后，一位司长拿着潘带过来的“股权证”样本称赞道，北京人做事就是规范，一张股权证都这么正规，外地企业有的就拿收据代替，这算是对北京万通的一点正面表扬。这一次，北京万通挖到数亿元的利润，潘石屹开始崭露头角。

   1994年4月，潘石屹认识了在华尔街高盛银行工作的张欣，同年10月两人结婚。1995年9月，潘石屹离开万通与妻子创办红石实业，随后开创出SOHO中国的大局面。

  应当说，妻子的出现，为潘石屹的成功插上了腾飞的翅膀。

  潘石屹连接：

   SOHO中国董事长，兼联席总裁

   个人简历：

   1963年出生于甘肃天水。

   大学毕业后到国家石油部工作。

   1987年起，开始在深圳和海南开创自己的房地产开发生涯。

   1992年，与人合作共同创建了北京万通实业股份有限公司，在北京开发出一系列房地产项目，包括北京万通新世纪广场、中国国际航空公司大厦、北京万通理想世界........

(This article is an original article by Zhuge Changqing, and the pictures are selected from the Internet. Welcome to forward it, and please indicate the source for forwarding)

Introduction to Zhuge Changqing: Zhuge Changqing, the inheritor and promoter of traditional Chinese culture, is willing to "learn from sages, promote virtue, revitalize China and benefit the world" together with people with the same ideals in the world.

(Zhuge Changqing: zhuge8031@163.com ）

Zhuge Changqing mailbox：

zhuge8031@163.com

Zhuge Changqing's Chinese Dream

Learn from sages and carry forward virtue

Revitalizing China for the benefit of the world

 （本文是诸葛长青原创文章，图片选自网络。欢迎转发，转发引用请注明出处）

诸葛长青简介：诸葛长青，中国国学传统文化传承弘扬者，愿与天下志同道合者一起“学习圣贤、弘扬善德、振兴中华、造福世界”。

（诸葛长青：zhuge8031@163.com）

Zhuge Changqing mailbox：

zhuge8031@163.com

  诸葛长青中国梦  

学习圣贤 弘扬善德

振兴中华 造福世界

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