I sell stones online

"I have a big stone", mentioned this sentence, the stone industry in Shandong Peninsula is almost unknown. This is the "slogan" of Yantai Dahaiyang Stone Co., Ltd. Mr. Song Guoran kept changing his gestures as he spoke, showing infinite firmness and confidence. Mr. Song Guoran is even more proud of the company's image of "big red head".

Behind the growing influence of the enterprise, Song Guoran, the general manager, devoted a lot of efforts. Once a university teacher, he was keenly aware of the huge potential of online trade. So three years ago, he chose Alibaba as "China supplier" and embarked on the road of e-commerce.

"At that time, the e-commerce awareness of enterprises in the northern region was still in its infancy, and many attempts were in the process of groping, and at the same time, they might be accompanied by an incomprehensible vision. For us, the only goal was to find ways to expand exports, and the network played a great role in the development process of the company." Mr. Song said.

Today, the main products of the company are curbstones, paving boards, small square stones, as well as stone carving products such as stone balls, stone tables and stone chairs, which are favored by many foreign customers. Dahaiyang Stone has developed into a professional company integrating stone mining, production, installation services and export trade. Many foreign customers know that there is a "big stone manager" in Yantai, China.

Choose a famous brand and increase the exposure rate

For Mr. Song, it was undoubtedly a brave attempt to join Alibaba's "Chinese supplier" in 2003. "At that time, there was no experience to learn from, but Alibaba, the most famous one, was selected from several online media. Just like shopping, people like to go to famous supermarkets or shopping malls, and Alibaba's popularity is in line with my judgment of buyers' psychology, so I decided to try it."

With a rush of energy, Mr. Song led his staff to do the first thing every day when they came to the company, which was to open the computer, receive inquiries from all over the world, and screen and follow up. After three years of hard work, I finally handed over my beautiful transcript. "Now we have our customers in Norway, Sweden, Germany, France, Belgium, Russia and other countries. Through the network, the stones of Big Haiyang appear in foreign parks, schools, hospitals, large squares and other places, which is our original goal - to let more foreign buyers know 'Big Haiyang'."

You can only win if you dare to challenge

Behind the rising performance table, President Song attached great importance to online trade. He believes that "sincere efforts can be made to open the door". With a good platform for the network, enterprises must also make their own efforts.

In 2003, the company invested in Yantai Dahaiyang Stone Factory, which covers an area of more than 20 mu and is equipped with 4 sets of circular saws, cutting machines and other complete equipment, and became the "major stone producer" in Yantai. At that time, many people were worried about whether the investment was too large. Facts have proved that by making full use of the platform provided by Alibaba, Dahaiyang Stone has rapidly entered and expanded the European market step by step. With the expansion and integration of the customer team and the expansion of the demand for export products, the company has not only greatly increased its investment in the factory, but also invested in three factories in three years, and also invested in owning its own mine in early 2006, which has greatly enhanced its production capacity, In August, it successfully passed the ISO9001:2000 standard certification, providing a more powerful guarantee for further expanding the international market.

Song said that his goal was being achieved step by step through the Internet. Today, his view and understanding of online trade is not as simple as it was. "To jump out of the regional box, we must first revolutionize our own ideas. What southern enterprises can do, northern enterprises can also try, and the fact has proved that online trade is the trend of the times, and is the choice of businessmen all over the world. Invest early and benefit early. We believe that through Alibaba's platform and our own unremitting efforts, tomorrow's" Big Haiyang "will be better."

Now his employees can talk a few words about online trade, and talk about selling stones online. They are all confident. At the stone processing base in Dahaiyang, workers are rushing to make orders every day. Amid the laughter of the workers, batches of paving floors and curbstones were shipped off the production line to the port. What is more worth mentioning is that each heavy stone is carefully carved into exquisite works of art by craftsmen, either large or small, lifelike, which not only meets the local demand but also satisfies the desire of foreign buyers for one-stop procurement. They will be transported to the other side of the ocean by the east wind of the network, so that more overseas buyers will know "Big Haiyang", "Big Stone" and "Big Red Head"! Song Guoran

俺在网上卖石头

    “俺有大石头”，提起这句话，山东半岛的石材行业几乎无人不晓。这就是烟台大海阳石材有限公司的“广告语”。宋国然先生边讲边不断变换着手势，流露出无限的坚定与自信。提到公司的形象“大红头”，宋国然先生更是自豪不已。
    在企业影响力不断扩大的背后，倾注了总经理宋国然不少心血。曾经是一名大学老师的他，敏锐地觉察到网络贸易的巨大潜力，因此在三年前，他选择了阿里巴巴“中国供应商”，走上了电子商务之路。
    “那时，北方地区企业的电子商务意识还处在萌芽状态，许多尝试都是在摸索中进行，同时还可能伴随着不理解的眼光。对于我们来说，唯一的目标就是寻找途径扩大出口，网络在公司的发展过程中起了很大的作用。”宋总说道。
    如今，公司主营的产品路边石、铺路板、小方石，还有石球、石桌、石椅等石材雕刻产品受到国外众多客户的亲睐。大海阳石材已经发展成为集石材开采、生产、安装服务、出口贸易于一体的专业化公司，国外很多客户都知道中国烟台有个“大石头经理”。
    选择大名气、增加爆光率
    对于宋总而言，在2003年选择加入阿里巴巴“中国供应商”，无疑是一次勇敢的尝试。“当时并没有经验可以借鉴，只是在几家网络媒体中选择了名气最大的阿里巴巴。就像买东西，人们都喜欢去名气大的超市或者商场买，而阿里巴巴的知名度正符合我对买家心理的判断，就冲这一点，我也决定试试看。”
    凭着一股冲劲，宋总带领着他的员工，每天来公司做的第一件事，就是打开电脑，接收来自世界各地的询盘，并进行筛选和跟进。三年如一日，付出的辛苦终于交出了漂亮的成绩单。“如今在挪威、瑞典、德国、法国、比利时以及俄罗斯等国家都有我们的客户。通过网络，大海阳的石头出现在国外的公园、学校、医院、大型广场等众多场所，这正是我们当初的目标——让更多国外买家知道‘大海阳’。”  
    敢挑战，才会赢
    在上升的业绩表背后，宋总对网络贸易的重视功不可没。他相信“精诚所至，金石为开”，有了网络的好平台，还一定要有企业自身的努力。
    2003年公司投资了占地20余亩、配备有4台圆盘锯、切机等全套设备的烟台大海阳石材工厂，成为烟台市的“石材生产大户”。当时很多人都担心是不是投资过大。事实证明，通过充分利用阿里巴巴提供的平台，大海阳石材迅速进入并一步步地扩大了欧洲市场，并且随着客户队伍的扩张和整合，出口产品需求的扩大，公司不但大大追加了在工厂的投资，在三年时间里又投资参股了三个工厂，在2006年初还投资拥有了自己的矿山，生产能力大大加强，并在8月份顺利通过了ISO9001：2000标准认证，为进一步拓展国际市场提供了更为有力的保证。
    宋总称自己的目标正在通过网络一步一步地实现，如今的他，对网络贸易的看法和认识，决不像当初那么简单了。“要跳出地域的框子，首先要革命自己的思想。南方企业能做的，北方企业也可以尝试，而事实证明，网络贸易是大势所趋，是全世界商人的选择，早一步投入，早一步获益。我们相信，通过阿里巴巴这个平台，通过我们自身不懈的努力，明天的‘大海阳’将更加美好。”
    如今他手下的员工，提起网络贸易都能聊上几句，谈到在网上卖石头，个个信心百倍。在大海阳的石材加工基地，工人们每天都在热火朝天地赶制订单。在工人们的谈笑风声中，一批批的铺地板、路边石走下了生产线被运往港口。更值得一提的是，一块块笨重的石头由工匠们精心雕琢成精美的艺术品，或大或小，栩栩如生，既满足了当地的需求又满足了国外买家一站式采购的愿望。它们都将借着网络的东风被运往大洋彼岸，让更多的海外买家知道“大海阳” 、知道“大石头”、知道“大红头”！ 宋国然

(This article is an original article by Zhuge Changqing, and the pictures are selected from the Internet. Welcome to forward it, and please indicate the source for forwarding)

Introduction to Zhuge Changqing: Zhuge Changqing, the inheritor and promoter of traditional Chinese culture, is willing to "learn from sages, promote virtue, revitalize China and benefit the world" together with people with the same ideals in the world.

(Zhuge Changqing: zhuge8031@163.com ）

Zhuge Changqing mailbox：

zhuge8031@163.com

Zhuge Changqing's Chinese Dream

Learn from sages and carry forward virtue

Revitalizing China for the benefit of the world

 （本文是诸葛长青原创文章，图片选自网络。欢迎转发，转发引用请注明出处）

诸葛长青简介：诸葛长青，中国国学传统文化传承弘扬者，愿与天下志同道合者一起“学习圣贤、弘扬善德、振兴中华、造福世界”。

（诸葛长青：zhuge8031@163.com）

Zhuge Changqing mailbox：

zhuge8031@163.com

  诸葛长青中国梦  

学习圣贤 弘扬善德

振兴中华 造福世界

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