You should build your personal brand quickly!

In the business arena, an enterprise needs to build a brand. Similarly, for entrepreneurs, their personal brand needs to show their unique personality and charm in the unpredictable market situation.

How do entrepreneurs build brands? In a word, to build a brand is to arouse a better feeling in the eyes of others. In the face of global economic integration, what entrepreneurs need to do is ask themselves: "Do I want to try to improve myself or do I want to arouse others' better feelings through my own efforts?" When the dust in the market is gone, most people will pay attention to improving themselves, and then continue to ask themselves in the rest of their lives, why no one appreciates their extraordinary abilities?

The following example will bring many inspirations to the brand building of entrepreneurs:

If you want to sell the company's products or services, you should know the marketing skills of Trump, a real estate magnate in New York, because he successfully sold his own name.

The Trump empire is centered on real estate, along with the operation of casinos and restaurants, as well as the production of television programs, all of which are named after Trump. His own fame has made his management books popular, and well-known brands have frequently invited him to take advertisements. Trump claimed that he was worth $6 billion, but many people doubted this figure. Several former assistants of Trump once said that his property was actually only a few million dollars. This is Trump, a super salesman. He knows the truth and the drama, so he has made a breakthrough.

Although the outside world has different opinions on Trump, his self promotion has worked and created a well-known high price real estate brand in the United States. Taking this year's house price as an example, the price of residential communities under the Trump brand is 39% higher than the average price in New York City. A real estate builder in New York said when talking about Trump in Fortune Star magazine, "his biggest asset is his name. He is a skilled marketer, and he sells his own name."

When building a personal brand, Trump has a powerful tool to convince others. In 1998, Trump once called an insurance and finance company to persuade its CEO to buy the management right of a building. Although Trump only met this CEO once before, and Trump only contributed 5%, and the other party contributed 95%, Trump, like the other party, is the owner of half of the building. People familiar with the situation said that Trump was very good at negotiation and knew how to master the people he faced.

The CEO came from a small rural town and has never bought a large amount of real estate. Basically, Trump told him, "You don't understand the real estate in New York at all, and I am the king of the real estate in New York, and I hope to be able to dominate this matter." He made the other party feel that it would not be successful without his participation, so the cooperation case was successfully concluded. This skill made Trump bargaining with manufacturers, and it was possible to borrow money from banks only by personal guarantee. Even in the early 1990s, when he was in debt of $1 billion and faced bankruptcy, he could get assistance.

Another sharp weapon of Trump is to create a bigger image than the fact. Time magazine pointed out that Trump's casino hotel has been losing money for many years. Since its stock listing in 1995, its share price has dropped by 84%. Since the company obtained new funds through borrowing to tide over financial difficulties, more than 20% of the hotel's net income has been paid for interest. Some accounting companies even questioned whether the hotel can continue to operate. Trump has created the image of a management master for himself, and his management books published on behalf of others are selling well. Time magazine commented that Trump's "role as a propagandist is better than that of a manager."

Caixing magazine pointed out that once when a reporter was interviewing him, the TV station called Trump to inform him that the ratings of his program the night before had gradually caught up with another popular program, and the two sides were even in the second half hour. After hanging up the phone, Trump directly told reporters that the ratings of the two programs had been evenly divided, completely ignoring the ratings of the first half hour. Trump laughed and said, "I'm just a businessman, very crazy, right? This is a crazy world."

Trump's strength is to establish a brand, and popularity becomes his advantage. The name of Trump can not only attract more customers, but also increase the price.

In addition to appearing on entertainment programs and on the covers of various magazines, he also issued Trump credit cards and Trump mineral water this year. Yu Fei

你应该迅速建立个人品牌！

     在商业竞技场上，一家企业，需要打造品牌，同样，就企业家而言，其个人品牌在变幻莫测的市场风云中更需要彰显其独特的个性和人格魅力。

　　企业家怎样打造品牌？一言以蔽之，打造品牌就是要在别人心目中唤起更好的感觉。面临全球经济一体化，企业家需要做的就是，扪心自问：“我是想尽力完善自己还是想通过自己努力唤起别人更好的感觉？”当商场尘埃落尽，多数人会注重完善自我这一方面，然后在他们的余生中不断的自问，为什么就没有人赏识他们非凡的能力呢？

　　下面这个事例会给企业家的品牌建立带来众多启示：

　　如果你想卖出公司的产品或服务，你应该要知道纽约房地产大王川普的行销术，因为他成功地贩卖了自己的名字。

　　川普帝国以房地产为中心，加上经营赌场饭店，以及制作电视节目等，全都以川普的名字为公司命名，他本身的名气，让他撰写的管理书籍热卖，知名品牌频频请他拍广告。川普自称他的身价达60亿美元，不过许多人怀疑这个数字，川普过去的几名助理曾经表示，他的财产事实上只有几百万美元。这就是川普，一名超级推销员，懂得在事实上，再加上戏剧性，因而闯出了一片天地。

　　虽然外界对川普的评价不一，但是他的自我推销奏效，创造了全美知名的高价房地产品牌。以今年的房价为例，川普品牌下的住宅社区，售价比纽约市的平均高39%.纽约的一名房地产建筑商，在《财星》杂志上谈论川普时表示，“他最大的资产就是他的名字，他是很有技巧的行销者，他行销的是自己的名字。”

　　在打造个人品牌时，川普拥有的一项利器是，能够说服别人。1998年时，川普曾经打电话给一家保险和财务公司，说服该公司的CEO，买下一栋大楼的经营权。虽然之前川普只和这名CEO见过一次面，而且川普只出资5%，对方出资95%，但是川普却和对方一样，是大楼一半的持有者。了解内情的人表示，川普非常会谈判，很了解如何掌握他所面对的人。

　　那名CEO从乡下小镇来，从来没有购买大手笔房地产的经验，基本上川普告诉他，“你完全不懂纽约的房地产，而我是纽约房地产之王，我希望能够主导这件事。”他让对方觉得，没有他的参与就不可能成功，因此合作案顺利成交。这种舌灿莲花的功力，让川普能与厂商讨价还价，而且可以只凭个人保证，就向银行借贷，即使在1990年代初期，当他身陷十亿美元的债款，个人几乎面临破产的情况下，还能获得援助。

　　川普的另外一项利器是，创造比事实更大的形象。《时代》杂志指出，川普旗下的赌场饭店，多年来不断亏损，1995年股票上市至今，股价下跌了84%，由于当初公司透过借贷获得新的资金，以渡过财务难关，目前饭店的净收入，20%以上都拿去支付利息，甚至有会计公司质疑，饭店能否继续经营下去。这样的实际经营成效，川普却为自己塑造了管理大师的形象，他请人代笔出版的管理书籍畅销。时代杂志评论，川普的“宣传者角色，做得比管理者好。”

　　《财星》杂志指出，有一次当记者在采访他时，电视台打电话通知川普，前一晚他的节目的收视率逐渐追上了另一个热门节目，在后半小时双方还打成平手。挂上电话后，川普直接告诉记者，两个节目的收视率已经平分秋色，完全忽略掉前半小时的收视情况，川普大笑说：“我只是一个生意人，很疯狂，对不对？这是一个疯狂的世界。”

　　川普的长处是建立品牌，知名度成为他的优势。挂上川普的名字，不仅可以吸引较多的顾客，而且售价也能提高。

 除了上娱乐节目、在各种杂志的封面露脸，今年他还发行了川普信用卡，以及川普矿泉水。于斐

(This article is an original article by Zhuge Changqing, and the pictures are selected from the Internet. Welcome to forward it, and please indicate the source for forwarding)

Introduction to Zhuge Changqing: Zhuge Changqing, the inheritor and promoter of traditional Chinese culture, is willing to "learn from sages, promote virtue, revitalize China and benefit the world" together with people with the same ideals in the world.

(Zhuge Changqing: zhuge8031@163.com ）

Zhuge Changqing mailbox：

zhuge8031@163.com

Zhuge Changqing's Chinese Dream

Learn from sages and carry forward virtue

Revitalizing China for the benefit of the world

 （本文是诸葛长青原创文章，图片选自网络。欢迎转发，转发引用请注明出处）

诸葛长青简介：诸葛长青，中国国学传统文化传承弘扬者，愿与天下志同道合者一起“学习圣贤、弘扬善德、振兴中华、造福世界”。

（诸葛长青：zhuge8031@163.com）

Zhuge Changqing mailbox：

zhuge8031@163.com

  诸葛长青中国梦  

学习圣贤 弘扬善德

振兴中华 造福世界

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2Zhuge Changqing's Three Golden Keys to Changing Destiny

2诸葛长青改命运三把金钥匙诸葛长青施食仪轨 （十五步简洁版）

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4How to repent: the ritual of repentance and the method of repentance (full version)

4   如何忏悔：忏悔仪轨忏悔方法（完整版）

5How to read the Dizang Sutra: Methods for reciting Dizang Sutra (complete version)

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6How to release? The ritual of releasing life

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7Zhuge Changqing's Repentance Culture: A Case Study of Repentance Methods for Changing Destiny

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8Free Life Culture: Free Life Culture in Ancient China

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9施食震撼照片：佛菩萨护法神亲临现场

10Feeding Rite Return: the return is changed to simple return

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