Sun's success: I used Sun Tzu's "The Art of War" to fight the world
v孙正义成功：我用《孙子兵法》打天下
Ambition, imagination and a complete strategy of Sun Tzu's Art of War are the foundations of Sun's success.
----- Zhuge Changqing
Masayoshi Son (そんまさよし) is a Korean-Japanese graduate from the University of Berkeley and Chairman and President of the Software Bank Group.
He has been involved in internet and telecom investments since 1995, helping to make, among other things, a huge success, and also founded the Cyber Intelligence Graduate School and the Softbank Finance Graduate School.
Zhuge Changqing: Familiar market pioneers such as Yahoo, UTStarcom, Sina, NetEase, Alibaba, Focus Media and Shanda Network were all helped by Sun's investments.
He is a third-generation Japanese of Korean descent, whose ancestors originally moved to Korea from China, and then from Daegu in Korea to Kyushu in Japan in his grandfather's generation, and has been in Japan for three generations. His family says: "The Suns are not the same as the Suns inherent in Korea. My ancestral family belongs to the same root as the Suns of the Han nation."
Some of the companies that Masayoshi Son has invested in include Hong Kong Yitong International Business Limited Shanda Network, Alibaba, Yahoo, Sina, NetEase, 8848, Dangdang Online Bookstore, UTStarcom, Ctrip.com, 263 Group and Renren.
On 15 February 2011, Internet TV PPTV (formerly PPLive) received a US$250 million capital injection from Japan's Softbank, the largest funding round in the global video industry since Google acquired Youtube in 2006.
I. Masayoshi Son: the first person to benefit from the Internet business.
A famous Japanese biographer, Atsuo Inoue, wrote "Faith: The Biography of Masayoshi Son", in which he said: "A man of less than six metres in stature, but known as the "Great Man of the Electronic Age".
There is a man who may not be as famous as Bill Gates, or even Yahoo! He may not be as famous as Bill Gates or even Yahoo's Jerry Yang, but he claims to have taken more of the Internet economy than either of them.
There is a man who is worth billions and could be among the richest in the world, but still has the ambition to take over the whole world!
Who is he?
He is Masayoshi Son, the unique dream maker of the Internet industry, a man who has made the Internet dreams of countless people come true. Familiar market pioneers such as Yahoo, UTStarcom, Sina, NetEase, Alibaba, Focus Media and Shanda Network were all helped by Sun's investment.
Masayoshi Son is the founder of SoftBank Group and is now its President and Chairman.
In less than two decades, he has created an empire in the dot-com industry that is unmatched by anyone else.
His empire is not an empire ruled by him, but an empire of high-tech industries that he supports and supports, not enjoying himself alone, but contributing his wisdom and talent to make high-tech information available to more people.
II. Masayoshi Son: Sun Tzu's Art of War is his favourite
Zhuge Changqing: "The Art of War" has contributed to the great wisdom of Masayoshi Sun.
Without The Art of War, there would be no Masayoshi Son", said Masayoshi Son, the internet magnate who is known as "Japan's Bill Gates" and who Forbes magazine called "Japan's hottest entrepreneur". Forbes magazine has called him "Japan's hottest entrepreneur", while many others have called him a representative Japanese entrepreneur who has put the Art of War into vivid use.
According to Ken Kong, a well-known Chinese media personality in Japan, he has known Masayoshi Sun for more than 20 years, and he is a third-generation Korean-Japanese. Sun's family ancestors originally migrated from China to Korea and, in Sun's grandfather's generation, from Daegu in Korea to Kyushu in Japan. Sun's family said, "My Suns are not the same as the inherent Suns of Korea. My ancestral family belongs to the same root as the Suns of the Han nation".
And Sun says he is a descendant of Sun Tzu, whose blood runs in his veins. Kong Jian told reporters that Sun did rely on The Art of War to run his business in Japan, where Sun Tzu is worshipped, and this was good for him to tap into the Japanese market. He brought a translator into the Japanese market, and then did software banking, i.e. Jijiang Bank, which applied the wisdom of Sun Tzu's Art of War.
He was the first to start an internet phone in Japan, investing 200 million yen to build a communications network and moving from an "intelligence empire" to a "media empire".
Ishikawa, who is currently the Director of University Affairs at SBL Graduate School, a former subordinate of Masayoshi Son, told reporters that Masayoshi Son is a genius of innovation and has a lot of business ideas, starting from 1995, he has been involved in Internet and telecommunication investments and has helped Yahoo, UTStarcom, Sina, Netease, Alibaba, Focus Media and Shanda Network to achieve great success. He also founded the School of Cyber Intelligence and the Softbank Finance School.
Sun was so fond of The Art of War that he kept reading it even when he was ill, pondering why the 13 books of the Art of War. The first is the book of planning, because everything starts with a plan. Sun Tzu's first six chapters are all about preparation for battle, and Sun believes that when preparations are made before battle, the outcome of the battle will speak for itself. He also placed Sun Tzu quotes as factory mottoes at the front door: on one side, 'A victorious soldier first wins and then seeks battle', and on the other side, 'A defeated soldier first fights and then seeks victory'. He applied Sun Tzu's essence to one of SoftBank's investments and acquisitions, achieving true "victory without fighting".
This innovative application of Sun Tzu's Art of War is evident in his business management, as he has created his own "Sun-Sun Art of War", named after his own surname Sun, which combines the "Sun" of "Sun Tzu" with his own "Sun-Sun". The name comes from the fact that his surname is Sun and he multiplies the "Sun" in "Sun Tzu" with his own "Sun"; it is also jokingly called the "Sun-Sun Art of War" because Masayoshi Sun is a Japanese internet magnate and he is the son and grandson of Sun Tzu.
The core of the art of war is 25 words: "first-class attack and defense group, the road of heaven and earth will be law, wisdom, faith, benevolence and courage is strict, the top of the situation of the seven dou, wind, forest, mountain and fire sea".
The "first-class attack and defence group" describes the qualities and abilities that a business leader should possess, i.e. to be "the best in the world" as the goal, to see the trend of the times and to consider the balance between attack and defence. He was able to penetrate the mysteries of attack and defence, and consciously curtailed his sharp edges and strengthened alliances and cooperation, which led to one of his very important business ideas, the "swarm".
"To Masayoshi Son, who was well versed in the art of war, a company must first of all be united in its efforts to fight for the Way; and for Heaven and Earth, the General. In the view of Masayoshi Sun, who is well versed in the Art of War, the first thing a company must do is to be united in its efforts to fight for the Way.
"Wisdom, faith, benevolence, courage and strictness" are the five main criteria by which Sun judges the quality of a good business manager: "Wisdom" is to be able to respond and to make decisions; "Faith" is to be ambitious and to give credibility to others; "Faith" is to be able to give credibility to others. The five criteria are: "wisdom", which means the ability to respond and make decisions; "faith", which means being ambitious and giving credibility to others; "benevolence", which means a person who is benevolent is invincible; "courage", which means a person who is brave is not afraid; and "strictness", which means being strict with oneself.
The five words of "Top, Situation, Strategy, Seven, Dou" are also Sun Tzu's original art of business management: Top means to be far-sighted and in control of the overall situation; Situation means to have a thorough grasp of important information; Strategy means to set long-term strategic goals; Seven means to take action with 70% certainty; and Dou means the wisdom to take immediate action. These five words bring together Sun Tzu's art of war, such as trickery, use of space, combat, and strategy and attack.
"When SoftBank encountered competitive pressure, he thought of the "Wind, Forest, Fire, Mountain and Sea" flag kept at Unbongji Temple in Shiroyama City, Japan, and adopted a breakthrough tactic. Sun's strategy for a successful IPO is the same as that of the "sea", a word that is a masterpiece of Sun Tzu's Art of War.
The concept of "wind, forest and volcano" comes from Sun Tzu's masterpiece on the art of war, "Sun Tzu's Art of War - The Art of War". The original text reads: "Therefore, it is as swift as the wind, as swift as a forest, as invasive as fire, as immovable as a mountain, as difficult to know as a yin, and as dynamic as thunder.
His swiftness is like the wind: his movements are as swift as the speed of the breeze.
It is as slow as a forest: it moves slowly, and its ranks are as orderly as those of a forest.
The invasion is like fire: the invasion is as fierce and unstoppable as fire.
Immovable as a mountain: When a man's army is firmly entrenched, he is as solid as a mountain, and cannot be shaken.
Difficult to know as yin: A deep, dense and hidden form is like a haze that is so misty that it cannot be distinguished.
Move like thunder: If you drive your troops into battle, it is like the might of thunder and lightning, and those who touch it will break.
Thirdly, Masayoshi Son: my life motto.
In summing up his life experience, he said.
1. What I had at first was just a dream and unfounded self-confidence, but it all started from here.
Zhuge Changqing: Dreams, the foundation of success. Dreams give you the wings to take off.
2. When I started this SoftBank company, I had no money or experience, and no business connections. The only thing I had was enthusiasm, passion and a dream to succeed.
3. When you start a business, you cannot taste the fruits of success if you do not pursue it thoroughly and study it thoroughly.
Zhuge Changqing: It takes hard work to succeed. Successful people are all strugglers.
4、A man who is merely clever is not yet able to achieve great things. If a man is not persistent and foolish, he will not grow. A man's life begins with setbacks.
Zhuge Changqing: A thousand hammers and a hundred refinements make a man of steel. To achieve a career, one must struggle hard.
5, entrepreneurship, the most critical thing is to choose what kind of industry. Once you have chosen it, you have to fight for it in the coming decades. In order to choose the right industry, it is worth spending a year or two of your time.
Zhuge Changqing: It is important to choose a direction, and once you choose, you have to go all out.
6, entrepreneurship its importance, but also ambition, imagination, strategy. Once you have made up your mind to be number one, you actively work towards that goal, which is my personal working credo. There are three important qualities that the head of a company must have in order to exercise leadership and to start a business, namely ambition, imagination and strategy.
Zhuge Changqing: either do not do it, to do it must have the first mentality.
7、With a sea of fire and smoke everywhere, people often think that this is a battle won, but this is not the case. Winning the war is important, but how to build a peaceful society after the war and how to maintain this peace is more important.
8. To fight an opponent single-handedly and have to shed a lot of blood to win is not, I think, the best policy. Relatively speaking, it is most cost-effective to give up without fighting, and meeting with swords and guns is the next best thing.
Zhuge Changqing: A true gentleman fights with wisdom and courage, the highest level of Sun Tzu's Art of War, not to fight and give up the army.
9, for others, entrepreneurial investment in the Internet may be gambling; but for me, it is not gambling, it is a belief: I do not just stand one leg in, but both legs are standing in.
Zhuge Changqing: Give it your all to succeed.
远大志向、丰富想象力、完整的孙子兵法战略，是孙正义成功的基础。
----- 诸葛长青
孙正义(そんまさよし)韩裔日本人，毕业于美国伯克利大学分校，软件银行集团董事长兼总裁。
孙正义从1995年开始，他涉足互联网和电信投资，先后帮助等获得了巨大成功，还创办了网络情报大学院和软银金融大学院。
诸葛长青：大家熟悉的“雅虎、UT斯达康、新浪、网易、阿里巴巴、分众传媒、盛大网络”等市场先锋，都得到了孙正义投资帮助。
孙正义是第三代韩裔日本人，孙家祖先原来从中国迁移到韩国，到孙正义祖父一代，又从韩国的大邱迁徙至日本九州，孙正义在日本定居已有三代。他的家族说：“孙氏和韩国固有的孙氏不一样。我祖籍和汉民族的孙氏属于同一根源。”
孙正义投资过的企业有香港亿通国际商务有限公司 盛大网络、阿里巴巴、雅虎、新浪、网易、8848、当当网上书店、UT斯达康、携程旅游网、263集团、人人网。
2011年2月15日，网络电视PPTV(原PPLive)接受日本软银2.5亿美元注资，创下2006年谷歌收购Youtube以来，全球视频行业规模最大的一次融资。
一、孙正义：互联网事业的效益第一人。
日本著名传记作家井上笃夫写的《信仰：孙正义正传》中这样评价孙正义：这样一个人，身材不足一米六，却被称为“电子时代大帝”；
有这样一个人，或许他的名气比不上比尔.盖茨，甚至是雅虎的杨致远，但他自称，在互联网经济中拿下的份额，自己却超过了上述二人；
有这样一个人，拥有亿万身价，财富可以位居世界前列，却依然雄心勃勃，想拿下整个世界！
他是谁？
他就是互联网产业独一无二的造梦人——孙正义，一个成就了无数人互联网梦想的人。大家熟悉的“雅虎、UT斯达康、新浪、网易、阿里巴巴、分众传媒、盛大网络”等市场先锋，都得到了孙正义投资帮助。
孙正义是软银集团的创始人，现在是该公司的总裁兼董事长。
他在不到二十年的时间内，创立了一个无人相媲美的网络产业帝国。
他的这个帝国并非是受其统治的帝国，而是一个由他支持扶助的高科技产业帝国，他不是在自己独自享受，而是为使更多的人掌握高科技信息，贡献出他的智慧与才能。
二、孙正义：最喜爱的是《孙子兵法》
诸葛长青：《孙子兵法》成就了孙正义的大智慧。
“如果没有《孙子兵法》就没有我孙正义”，有“日本的比尔·盖茨”之称的网络巨子孙正义，《福布斯》杂志称他为“日本最热门企业家”，而更多的人称他是将《孙子兵法》生动地运用经营的具有代表性的日本企业家。
据日本知名华文媒体人孔健介绍，他与孙正义认识20多年，孙正义是第三代韩裔日本人，孙家祖先原来从中国迁移到韩国，到孙正义祖父一代，又从韩国的大邱迁徙至日本九州。孙的家族说：“我孙氏和韩国固有的孙氏不一样。我祖籍和汉民族的孙氏属于同一根源”。
而孙正义说，他就是孙子的后裔，他的血管里流着孙子的血液。孔健告诉记者，孙正义在日本经营确实靠的是《孙子兵法》，日本对孙子很崇拜，这对他开拓日本市场很有利。他带了一台翻译机打进日本市场，然后做软件银行，即智蘘银行，应用了《孙子兵法》的智慧。
他是日本第一个搞网络电话的，投资二亿日元打造通信网络，从“情报帝国”走向“传媒帝国”。
曾是孙正义下属现任SBL大学院大学事务局长的石川对记者说，孙正义是创新的天才，他的生意点子特别多，从1995年开始，他涉足互联网和电信投资，先后帮助雅虎、UT斯达康、新浪、网易、阿里巴巴、分众传媒、盛大网络等获得了巨大成功，还创办了网络情报大学院和软银金融大学院。
孙正义酷爱《孙子兵法》，在病卧中也要坚持捧读，琢磨为什么兵法13篇。第一篇是计篇，因为万事从计划开始。孙子前面六篇全部讲了战前准备，孙正义认为，战前准备到位，打仗的结果就不言而喻。他还把孙子语录作为厂训放在大门口：一边是‘胜兵先胜而后求战’，另一边是‘败兵先战而后求胜’。他将孙子的精髓应用到软银的一次次投资并购中，做到了真正的“不战而胜”。
孙正义对《孙子兵法》的这种创新性应用很明显地表现在企业经营管理中，他独创了一套“孙孙兵法”，名字的由来是自己也姓孙，将“孙子”的“孙”与自己的“孙”相乘；也有人戏称为“子孙兵法”，一则孙正义是日本网络巨子，二则他是孙子的子孙。
其兵法核心就是25个字：“一流攻守群，道天地将法，智信仁勇严，顶情略七斗，风林山火海”。
“一流攻守群”，所描述的是身为一个企业领导者所应该具备的素质与能力，即应以成为“天下第一”为目标，洞察时势潮流，考虑攻守均衡。他参透了攻防的奥妙，有意识地收敛锋芒，加强联盟与合作，这就衍生他非常重要的一个经营思想“群”。
“道、天、地、将、法”被誉为战略规划五要素，在深谙兵法的孙正义看来，企业首先要万众一心，为“道”而战；“天地将”：天时、地利、人和缺一不可；“法”，用现代的观点来解析就是“体制”保障。
“智、信、仁、勇、严”是孙正义评判优秀企业管理者是否具备素质的五大标准：“智”为工于应对，敢于决策；“信”为富有志向，并施信于人；“仁”为仁者无敌；“勇”为勇者不惧；“严”为严于律己。
“顶、情、略、七、斗”也是孙正义独创的经营兵法：顶即高瞻远瞩，掌控全局；情即彻底掌握重要情报；略即确定长远战略目标；七即具有七成把握就出手；斗即立即采取行动的智慧。这五个字，把孙子的诡道、用间、作战、谋攻等兵法融会贯通了。
“风、林、火、山、海”，是孙正义驰骋商场的座右铭，当软银遇到竞争压力，他就想到保存在日本盐山市云峰寺的“风林火山”旗，采取突破性的战术。孙正义把成功上市看成“海”的战略，一字之加，正是“孙子兵法”的高超之处。
“风林火山”的概念出自兵圣孙武的兵法巨作《孙子兵法·军争篇》。原典是：故其疾如风，其徐如林，侵掠如火，不动如山，难知如阴，动如雷霆。
其疾如风：动作神速，有如飚风之疾。
其徐如林：舒缓行进，其行列齐肃则如林木之森然有序。
侵掠如火：侵袭掠扰，有如烈火之猛，不可遏止。
不动如山：屯兵固守，则如山岳之固，不可动摇。
难知如阴：深密藏形，有如阴霾迷漫，莫辨辰象。
动如雷霆：驱兵接仗，则如霆雷之威，触之者折。
三、孙正义：我的人生格言。
他在总结自己人生经历的时候说：
1、最初所拥有的只是梦想和毫无根据的自信而已，但是所有的一切都从这里开始。
诸葛长青：梦想，是成功的基础。梦想为你插上腾飞的翅膀。
2、我在创建这个软银公司的时候，没钱也没有经验，同时也没有生意上的关系。唯一仅有只是热情、激情，还有一个成功的梦想。
3、创业，如果不去彻底追求，彻底研究的话，就无法尝到成功的果实。
诸葛长青：努力奋斗才会成功。成功者都是奋斗者，
4、男人仅仅有聪明，还不能够成就大事业。如果一个男人不执著愚直，他就不会成长。男人的人生从挫折开始。
诸葛长青：千锤百炼，成就钢铁本色。成就事业，必须努力奋斗。
5、创业，最关键的是选择什么样的行业。一旦选定了，今后几十年里要为此而战斗。为了选好这个行业，花上一年或者两年的时间都是值得的。
诸葛长青：选择方向很重要，一旦选择，就要全力以赴。
6、创业其重要程度，也是志向、想象力、战略。一旦下决心成为第一，便积极朝着这个目标努力迈进，这是我个人的工作信条。企业首脑要发挥领导力，创业必须具备的重要素质有三个，就是志向、想象力和战略。
诸葛长青：要么不干，要干就要有第一的心态。
7、到处是火海一片，到处是烟火缭绕，人们往往以为这是打了胜仗，但事实并非如此。打了胜仗固然重要，如何建设战后的和平社会，如何维持这种和平才更重要。
8、和对手单挑，必须大量流血才能获胜，我并不认为这是上策。相对的，不战而屈人之兵最划算，刀枪相见则是下下策。
诸葛长青：真君子斗智斗勇，孙子兵法最高境界，不战而屈人之兵。
9、对于其他人来说，创业投资互联网可能是赌博;可是对于我来说，并不是赌博，它是一种信念：我不光把一条腿站进去了，而是把两条腿都站进去了。
诸葛长青：全力以赴，才会成功。
What are the acts of abstaining from killing and releasing
戒杀与放生的行为包括哪些
1. Do not kill a living being with your own hands.
2. Do not abet others to kill.
3. Do not help others to kill.
4. Abstain from eating meat.
5. Do not engage in trades related to killing.
6、Whenever there is worship, regardless of what is being worshipped, use vegetarian dishes, flowers and fruit, not animal gifts.
7. If you see someone killing a human being, you should discourage them or buy the animal to be slaughtered with money and release it. If this does not work, or if the person does not sell the animal, then you should have compassion for the slaughtered animal, and even better if you can recite the Buddha's name or mantra for it.
8. Do not abuse the animal.
9、Other actions that are contrary to killing.
10. Abstain from killing and releasing animals yourself, and advise others to do the same.
1、不亲手杀生。
2、不教唆别人杀生。
3、不帮助别人杀生。
4、戒除肉食。
5、不从事与杀生有关的行业。
6、凡有祭拜，不管拜的是什么，一律用素菜、鲜花、水果，不用牲礼。
7、见人杀生，应加劝阻，或用钱将临宰之动物买而放之。若劝阻无效，或他不卖，则应对被杀之动物起同情心，若能为它念佛号或往生咒更好。
8、不虐待动物。
9、其他与杀生行为相反之行为。
10、自己戒杀放生，也劝别人戒杀放生。
(This article is an original article by Zhuge Changqing, and the pictures are selected from the Internet. Welcome to forward it, and please indicate the source for forwarding)
Introduction to Zhuge Changqing: Zhuge Changqing, the inheritor and promoter of traditional Chinese culture, is willing to "learn from sages, promote virtue, revitalize China and benefit the world" together with people with the same ideals in the world.
(Zhuge Changqing: zhuge8031@163.com ）
Zhuge Changqing mailbox：
zhuge8031@163.com
Zhuge Changqing's Chinese Dream
Learn from sages and carry forward virtue
Revitalizing China for the benefit of the world
（本文是诸葛长青原创文章，图片选自网络。欢迎转发，转发引用请注明出处）
诸葛长青简介：诸葛长青，中国国学传统文化传承弘扬者，愿与天下志同道合者一起“学习圣贤、弘扬善德、振兴中华、造福世界”。
（诸葛长青：zhuge8031@163.com）
Zhuge Changqing mailbox：
zhuge8031@163.com
诸葛长青中国梦
学习圣贤 弘扬善德
振兴中华 造福世界
Selected Articles in Previous Periods
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1The wisdom of traditional Chinese culture changes the destiny: filial piety to parents+five in one+self-improvement
1 国学智慧改命运：孝敬父母+五合一+自强不息
2Zhuge Changqing's Three Golden Keys to Changing Destiny
2诸葛长青改命运三把金钥匙诸葛长青施食仪轨 （十五步简洁版）
3Zhuge Changqing's Greeting Ritual (15 Steps Concise Version)
3 诸葛长青施食仪轨 （十五步简洁版）
4How to repent: the ritual of repentance and the method of repentance (full version)
4 如何忏悔：忏悔仪轨忏悔方法（完整版）
5How to read the Dizang Sutra: Methods for reciting Dizang Sutra (complete version)
5 如何念地藏经：念地藏经仪轨方法（完整版）
6How to release? The ritual of releasing life
6怎样放生？放生仪轨
7Zhuge Changqing's Repentance Culture: A Case Study of Repentance Methods for Changing Destiny
7诸葛长青忏悔文化：改变命运忏悔方法案例
8Free Life Culture: Free Life Culture in Ancient China
8放生文化：中国古代的放生文化
9Shocking photo of feeding: Buddha, Bodhisattva and Dharma Protector come to the scene
9施食震撼照片：佛菩萨护法神亲临现场
10Feeding Rite Return: the return is changed to simple return
10施食仪轨回向：回向修改为简洁回向
date:2020-09-18 16:01:48
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