Entrepreneur's struggle model: passion, ideas, talents (figure)

企业家奋斗榜样：激情、思路、人才（图）

Chinese entrepreneurs have made special contributions to China's take-off. They create many miracles with passion, ideas and talents.

-----Zhuge Changqing

Looking around the world, who is developing the fastest?

Only China, China is developing rapidly.

Looking at the world, who can continue to develop?

Only China, the only country in the world to move forward is China.

The development of the country is inseparable from many entrepreneurs who have made silent contributions.

Zhuge Changqing believes that in our development, we should not forget the entrepreneurs who have made silent contributions.

Recently, Zhuge Changqing was invited to plan enterprise development strategy, marketing strategy and brand image for an entrepreneur. In the subsequent free talk of vegetarian activities, we had a broad talk.

Among them, when talking about the development of enterprises, the entrepreneur said that it was too tiring to work in enterprises, and there was no break time.

Zhuge Changqing told him that the key to becoming an enterprise is to have a macro-advanced thinking.

With a good idea, you will sit on the fishing platform and win thousands of miles in strategic planning.

If you feel too tired, the main reason is not clear.

Too tired to work in an enterprise comes from two weaknesses: one is that there is no idea, and the other is that there is no talent.

So Zhuge Changqing put forward three methods of "from tired to relaxed".

At the same time, Zhuge Changqing said to the entrepreneur: entrepreneurs are silent heroes. People only see entrepreneurs earn profits, but they can't see your contributions. Your contribution to the society is very great, not only promoting social development and driving scientific and technological progress, but also making many contributions to the country by recruiting employees and paying taxes.

Looking around the world, which country has left entrepreneurs?

Enterprises use their own wisdom to promote social development.

Recently, China Entrepreneur reported some excellent entrepreneurs, which can be regarded as examples for entrepreneurs.

Let's take a look at the comments of China Entrepreneur. It may be enlightening for your career development.

1、 Liu Qiangdong: Eggs under Capital

Role: Chairman and CEO of the Board of Directors of JD Mall

Zhuge Changqing: JD Mall success=strong ideas+strong funds+strong publicity.

In 2011, Liu Qiangdong and his Jingdong Mall took the lead.

On April 1, JD Mall announced that it had completed the C round of financing, with an amount of up to $1.5 billion. International investment giants such as Russian Digital Sky Technology (DST) and Tiger Fund were all involved, and even domestic Internet giants such as Tencent and Robin Lee of Baidu were also involved.

After getting the real gold and silver, Liu Qiangdong confidently raised the sales target this year from 24 billion to 26 billion to 28 billion to 30 billion yuan. Back in 2007, when JD Mall just got the first 10 million yuan financing, its sales volume was only 360 million yuan. According to this calculation, the compound annual growth rate is as high as 300%. In the same period, the growth rate of China's e-commerce market was only 100%.

The data shows that Taobao Mall alone accounts for 50.9% of the domestic B2C market share, while Jingdong Mall takes 18.6%, and the third place share is less than 4%. This is bound to be a war of great disparity.

Liu Qiangdong has always disdained to spend money on advertisements. Although his first investor, Xu Xinjian, the president of Capital Capital, advised him once every day, he never listened. He always complains about the sharp increase in the price of portal advertising and website navigation advertising. He wants to reduce the investment in online advertising and use the saved advertising money to build logistics storage and improve the user experience.

However, on November 8, at CCTV's 2012 advertising bidding conference, JD Mall became a dark horse, and won the exclusive naming rights of two Olympic programs with a huge sum of 220 million yuan, close to half of the total advertising amount of Olympic-related programs.

This is a strange circle of "financing, burning money, refinancing, and burning money again". Therefore, the industry recently announced that JD Mall will go public in the United States next year, with the first round of financing of $4 billion to $5 billion, far more than Google (raising $1.67 billion on NASDAQ in August 2004), which will set the largest Internet company financing record in the history of the United States.

Recall that before 2004, JD was only a counter selling optical discs in Zhongguancun. In just seven or eight years, it has become a large company with an estimated value of 10 billion dollars. JD has been on the verge of bankruptcy for several times due to its transformation, but every time it can turn bad luck into good luck. It is venture capital that saves it. It is undeniable that this is a product of capital. It was born at the right time. It had good luck, did not make mistakes, and drove capital straight.

At the beginning of this year, Liu Qiangdong played microblog and soon became a heavy user. His microblog became the information release window of JD Mall. When there was a breeze, he waved his flag and shouted, and all kinds of information such as promotion, financing, warehouse building, and recruitment were available. Of course, it was necessary to fight with competitors such as Dangdang Li Guoqing. Even Xu Xin admired his strategy: "It didn't cost a penny. People all over the country knew that Jingdong Mall also sold books."

Weibo is a matter of right and wrong, so in October, Liu Qiangdong tweeted that he would not talk about the company's business on Weibo in the future. But in the end, he can't help it. Sometimes he quarrels with Yitao.com and sometimes responds to the evaluation of the outside world. As a man of temperament, he can't help it.

In any case, Liu Qiangdong and Jingdong Mall are enviable this year, especially in the winter of e-commerce. (Wang Changsheng)

2、 Zhou Hongyi: Who is the next opponent?

Role: Chairman of Qihoo 360 Technology Co., Ltd

Zhuge Changqing: 360=360 degrees attack+360 days struggle+360 degrees thinking.

Zhou Hong is probably the most formidable opponent of China's Internet. After the 3Q war, in the spring of 2011, Qihoo 360 successfully landed on NASDAQ, and the era of "small company" ended temporarily. Who will Zhou Hong attack next?

At the time of listing, Zhou told a story to Wall Street: 360 has the second largest client in China. It is a company with innovative capabilities. It can create a new business model like Apple in the future. After the listing, 360 launched a wide range of attacks and launched a secure desktop. The share of browsers has risen again and again, and the wireless Internet has blossomed everywhere.

Who is his next opponent? This is a question that makes competitors infinite reverie and nervous. In wireless internet, he seems to point at UCWeb; Compared with the number of assembled machines, it seems that the rival is Sogou, which also implements the client strategy. This is not all, because Qihoo 360 is also building an Internet platform. His next goal is to compete with Baidu and Alibaba, or against Tencent again? (Yuan Yin)

3、 Lei Jun: On the way, again

Role: Chairman and CEO of Xiaomi Company

Lei Jun's appearance as a rookie is indeed strange. If he did not start a business again, he would also be written in China's business history. He is the tragic hero who led the national software to become stronger and hit the market five times. He may also win the title of "entrepreneurial prophet" like Paul Graham, the super-angel of Silicon Valley.

However, in the past year, he announced his second entrepreneurial plan in a high profile, which is to "integrate" mobile phones. Anyone in the industry can see that this is a dangerous bet. Lei Jun's microblog revealed his mind, "I don't think of myself as a winner, nor as a loser. I'm just pursuing something in my heart, on the way." To himself, he thought it was an ideal battle without winning or losing.

Lei Jun, who today holds the title of chairman and CEO of Xiaomi Technology, believes that the Jinshan period and several years of devoted investment can be regarded as the foreshadowing period of his new dream, giving him enough money and business experience, so his chess board has a very broad start, integrating hardware, software and Internet services. Xiaomi Technology, which started with software and services, is now overcoming the most unfamiliar and insurmountable obstacle - mobile phone hardware. This star company, which has grown up in the spotlight, has not yet passed its dangerous period.

The ideal will eventually turn back, and the secular world will still measure Lei Jun by success or failure. But even if success is near failure, those who dare to go out and innovate should also be applauded. (Qin Shan)

4、 Wang Wei: Unveil

Role: Chairman and President of SF Express (Group) Co., Ltd

Zhuge Changqing: SF Express=good name+good strategy+good service.

Wang Wei spoke to the media in 2011. Whatever he said, it was news in itself. However, after he spoke, people seemed to know more about the gene of the invisible champion of China's express industry.

People are eager to know the secret of Shunfeng's success, especially the secret from Wang Wei. But Wang Wei is more revealing his worries to the outside world. Perhaps it is because it never lacks the sense of hardship that Shunfeng has come to today. Wang Wei expected the policy to be stable, worried that domestic private enterprises lacked strategic vision, and worried that the gap between China's private express industry and foreign advanced enterprises was not narrowing, but expanding. He does not deny his pursuit. Being an enterprise is like painting, but also a painter, not a painter. Perhaps it is this feeling that makes Wang Wei and Shunfeng feel like walking on thin ice.

SF is changing. Some of the steps are very small, but the industry is focusing on it. For example, the cooperation between SF and convenience stores is only in the experimental stage, but the industry is staring at how it evolves. Some of the actions are very big, but they have become the trademark SF style - low key. For example, SF has set up a land transport center in Wuhan, but you can hardly see any reports. So that people still don't know whether Wang Wei didn't think through some problems or whether he was too afraid of others.

(Fang Yu)

5、 "Hero of the Times" Stenko

Role: President and CEO of BMW Group in Greater China

Zhuge Changqing: BMW's success in China=talent+brand+marketing experience.

As soon as I entered the door, a bunch of budding roses was placed on the small conference table, which was very moving under the warm light. Further inside, Christoph Stark, 57, sat at his desk, looking at the computer with glasses on.

The president of BMW Greater China is a German who is unsmiling and unwilling to stand in front of the camera. However, the BMW Greater China region under his helm is like a fast BMW, running faster and faster in China. According to the data, BMW sold 177522 BMW and MINI brand cars in the Chinese market in the first nine months of 2011, up 45.7% year on year. This figure has exceeded the sales level of BMW in the whole year of 2010, and is the fastest growing in the luxury car segment.

"Like a tree, the deeper the foundation, the more stable it will be and able to cope with different weather," Stenko told China Entrepreneur. He is fluent in Chinese and likes to use various metaphors to express his views, which is the evidence of his nearly 30 years in China. He knew that the "People's Commune" had seen the "Shanghai" sedan that had stopped production prematurely in Chang'an Street, and had experienced the social changes before and after China's accession to the WTO, and called China's accession to the WTO "one of the best decisions China has ever made". Because, "If you want to achieve promotion, you must face up to and participate in the competition. Moreover, his interest in history is much stronger than that of many executives of multinational auto companies, which is also one of the few hobbies he would like to share. He has read the stories of Qin Shihuang, Genghis Khan and Wu Zetian. These characters have different comments in history, but they are" heroes of the times ".

He may also be a "hero of the times".

Seven years ago, BMW Global CEO Punk announced BMW's restructuring in China during a trip to China. BMW Group established an independent department, namely Greater China, to be responsible for all businesses in the Chinese market (including Hong Kong, Macao and Taiwan, China). And Stenko's identity has also changed from the president of Astar Benz to the president of BMW Greater China. This is not only a turning point in his career (he worked at Daimler Benz for 8 years before), but also an important event affecting BMW China.

Seven years later, BMW also began to reap the fruits in emerging markets as China rose to the world's largest auto market at the fastest pace. At present, BMW's top three markets in the world are Germany, the United States and China. Among them, the growth rate of the Chinese market has exceeded 50% for several consecutive years. The growth rate of a market is often proportional to the voice and influence of the headquarters. BMW China also plays a similar role in the headquarters. The world's largest luxury car manufacturer is placing more and more chips in China. The latest news this year is that BMW Brilliance, a joint venture of BMW in China, will launch its own brand of new energy vehicles for mass production. The second factory of BMW Brilliance will also be put into operation in 2012, including a new engine factory. At that time, BMW's production capacity in China will increase from 100000 to 300000.

To some extent, this is a story about speed, but we can't see much joy in Stenko's speech and behavior. He compared his work to driving a ship. In China, with the growth of sales and the construction of new factories, the ship is becoming larger and larger. In order to avoid accidentally hitting the rocks, damaging the ship and killing people, he checks whether the direction of the huge ship is correct and whether the speed of the ship slows down every day.

In a larger context, the feast of the Chinese auto market, especially the high-end luxury car market, has not yet ended. BMW, Audi and Mercedes are all fighting hard. Now BMW has at least one 4S store open every week. Stenko admits that it is a big challenge to ensure that every store meets the uniform standards of BMW while expanding at a high speed. At the end of this year and the beginning of next year, BMW's 5S stores (in addition to Sales, Sparepart, Service and Survey, add Sustainability) will also open. He is obviously not satisfied with repetition. "If so, the market and customers will not appreciate your efforts."

A boss who has operated BMW 4S stores for many years said that compared with other luxury car brands, BMW's characteristics are that its sales need more market skills. "We need to match the sales structure of various models to ensure profitability."

"China expert" Stenko believes that the most dangerous state in commercial competition is to think that it is safe. He knew that there was an old Chinese saying, "die in peace". "If you feel safe and satisfied, you will lose your edge and strength." (Ma Jiying)

6、 Qian Daqun: the spokesperson of emerging markets in the century-old store

Role: Chairman and CEO of IBM Greater China

In 2011, IBM ushered in its 100th birthday, which is a real "century-old store".

Qian Daqun is one of the witnesses. He joined IBM in 1977 and was appointed CEO of IBM Greater China 30 years later in January 2007; Two years later, Zhou Wei, chairman of IBM Greater China, announced his retirement and Qian Daqun took over.

During his tenure, he consolidated IBM's market position in China. According to the 2010 annual financial report released by IBM, its total revenue was $999 billion, up 4%; Among them, the revenue of the Asia-Pacific region increased by 12% to US $23.2 billion. Qian Daqun recalled that 10 years ago, emerging markets accounted for only 10% of the company's total turnover.

As for the secret of IBM's everlasting development, Qian Daqun said: "There is no necessary connection between a century-old enterprise and excellent products and good teams. Only be brave. Accept challenges bravely and continuously, embrace today's and future technologies with curiosity, and solve the biggest challenges facing mankind today and in the future. Only in this way can we continue to make breakthroughs, instead of relying on the same product to win the world."

Indeed, since IBM sold the personal computer to Lenovo Group in 2005, it is difficult for ordinary Chinese consumers to tell what other products IBM has. At the 2011 IBM Forum with the theme of "wisdom of transformation", Qian Daqun explained to the Chinese business he was in charge of: "IBM will become a successful partner in the transformation of Chinese enterprises and government from three aspects: collaborative innovation, enterprise transformation and support for people's livelihood."

This time, we still can't see the products.

(Wang Changsheng)

7、 Zhu Hai: A lobbying expert

Role: President of Schneider Electric China

Zhuge Changqing: Schneider's success=good brand+high-tech+local marriage

Zhu Hai, president of Schneider Electric in China, has two important tasks: first, let more people know what Schneider Electric can do as an "expert in energy efficiency solutions"; Second, let the headquarters know what China can contribute to Schneider Electric. At least for now, he has accomplished both tasks well.

In August this year, Schneider Electric signed a cooperation agreement with Shanghai Electric, enabling Schneider Electric to participate more deeply in the energy conservation and efficiency enhancement of this city with the most developed economy and the highest population density in China. In public, Zhu Hai, who has a low profile and a magnetic voice, is very good at interacting with the audience in the speech, and uses the vivid PPT to convey the seemingly professional and difficult technical product knowledge. "China for China" is the tenet and slogan of Schneider China. For Schneider Global, "original in China" includes but is not limited to product manufacturing and R&D, but also more comprehensively includes service innovation, business model innovation, and even talent training innovation. Zhu Hai's ideal model is to use Chinese original technology and original business model, hire Chinese original talents, create products suitable for China, sell them at a price acceptable to Chinese people, and cooperate with China's most suitable consumption model.

On the other hand, the boss of Zhu Hai, Zhao Guohua, the global CEO of Schneider Electric, has come to China more and more frequently. No one would be surprised. In the new "3+3" strategic map, the business of China is proposed as a special sector "1", which is the result of Zhu Hai's repeated "lobbying". The excellent growth performance of China - second only to the US market in Schneider's global market - also adds chips to his "lobbying". (Fang Yu)

8、 Wang Hanhua: The Lonely Chinese Catcher of American Internet

Role: President of Amazon China

Zhuge Changqing: Amazon's success in China=foreign experience+local talents+strong funds

This is the seventh year for Wang Hanhua to join Amazon, and it is also a critical moment for him to lead Amazon China to make a solid foundation. On October 27, Amazon's wholly-owned subsidiary in China, Amazon.com, changed its name to Amazon China, and launched a new LOGO and short domain name.

As the world's largest e-commerce company, Amazon's performance in the Chinese market is not satisfactory. According to the third quarter online shopping report of iResearch Consulting, in the B2C market, Taobao has a market share of 50.9%, JD.com has a market share of 18.6%, Suning eBay has a market share of 3.4%, while Amazon China has retreated to the fourth place with 2.9%. Of course, compared with Google, Yahoo and eBay, it still persevered. Therefore, the "renaming" event has become a unique perspective for the outside world to interpret whether Amazon China can obtain a long-term stable status. Wang Hanhua, president of Amazon China, told China Entrepreneur: "This renaming event shows that Amazon headquarters has a long-term view of China."

On the day of the announcement of the name change, Amazon China's 10th operation center (warehousing and logistics center) - Kunshan Operation Center was put into use, covering an area of 120000 square meters, which is the largest in the domestic e-commerce industry. So far, Amazon China's total operating area has exceeded 400000 square meters.

Wang Hanhua said that the scale will be doubled next year to become Amazon's largest logistics operation network outside the United States. "We don't care what our competitors are doing. We are more concerned about what we can provide to consumers. The past is, and the future is even more." (Wang Changsheng)

Zhuge Changqing: In every era, entrepreneurs are social promoters

Bless all the people in the world who are destined to meet their needs, the heavenly officials will bless them, the cause will take off, and the source of wealth will expand!

中国企业家为中国腾飞做出了特殊贡献。他们用激情、思路、人才创造诸多奇迹。

----- 诸葛长青

　放眼世界，谁发展最迅猛？

   只有中国，中国迅猛发展。

    放眼天下，谁能持续发展？

   只有中国，世界唯一前进发展的国家就是中国。

    国家发展，离不开许多默默奉献的企业家。

   诸葛长青认为，我们在发展中，不能忘记做出那些默默贡献的各位企业家们。

    最近，诸葛长青应邀为一位企业家策划企业发展战略、营销战略、品牌形象等。在之后的素食活动畅谈中，进行了海阔天空的畅谈......。

    其中，谈到企业发展时，这位企业家说，干企业太累了，连休息时间都没有。

   诸葛长青告诉他，做企业关键是要有一个宏观超前的思路。

    有了好的思路，你就会稳坐钓鱼台，运筹帷幄之中决胜千里之外了。

   如果你感到太累，主要原因是思路不清晰。

   干企业太累，来自于两大弱点：一是没有思路、二是没有人才。

   于是诸葛长青给提出了“由累变轻松”的三大方法......。

   诸葛长青同时对这位企业家说：企业家是默默的英雄，人们只是看到企业家赚取利润，但是看不到你们的贡献。你们对社会的贡献非常巨大，不仅促进了社会发展、带动科技进步，而且通过招员工、交税金，为国家做出了许多贡献。   

   放眼世界，哪个国家离开了企业家呢？

   企业家用自己的智慧推动着社会发展.......。

   最近，《中国企业家》报道了一些优秀企业家，可以看做企业家的榜样。

 　让我们一起看看《中国企业家》的评述。或许对你的事业发展有启迪。

　 一、刘强东：资本下的蛋

　　职位：京东商城董事局主席兼CEO

    诸葛长青：京东商城成功 = 强势思路 + 强势资金 + 强大宣传。

　　2011年，刘强东和他的京东商城出尽了风头。

　　4月1日，京东商城宣布完成C轮融资，金额高达15亿美元，国际投资大鳄俄罗斯数字天空科技公司（DST）、老虎基金尽在其中，就连国内互联网大佬如腾讯和百度李彦宏们也都参与其中。

　　在拿到真金白银之后，刘强东底气十足地把今年的销售目标从240亿－260亿，提高到280亿－300亿元之间。回想2007年，京东商城刚刚拿到第一笔1000万元人民币融资的时候，销售额只有3.6亿元。按此计算，年复合增长率高达300%。而同期中国电子商务市场的增长率只有100%。

　　数据显示，国内B2C市场份额中，淘宝商城独占50.9%，京东商城吃下18.6%，至于第三名份额不足4%。这注定是一场实力悬殊的战争。

　　一直以来，刘强东都是不屑于在广告上花钱的，尽管他的第一个投资人今日资本总裁徐新见一次劝一次，他从来没有听进去过。他总是抱怨门户广告和网站导航广告的大幅涨价，他要减少网络广告的投入，将节省下来的广告钱用于建设物流仓储，改善用户体验。

　　但是，在11月8日央视2012年广告招标大会上，京东商城却成为一匹黑马，一掷重金2.2亿元夺下两项奥运节目的独家冠名权，接近奥运相关节目广告投放总额一半。

　　这是一个“融资、烧钱、再融资、再烧钱”的怪圈，所以，前不久业界传出京东商城将于明年赴美上市，首轮融资40亿－50亿美元，远超于Google（2004年8月在纳斯达克融资16.7亿美元），将创下美国历史上规模最大的互联网公司融资纪录。

　　回想2004年以前，京东还只是一个在中关村卖光碟的柜台，短短七八年间，竟成了估值百亿美元的大公司。这中间京东几次因转型而逼近破产边缘，但每次都能逢凶化吉，拯救它的正是风险投资。不可否认，这是一个资本催生的产物。它生逢其时，运气极好，不折腾，不犯错，驾着资本直跑。

　　今年初，刘强东玩起了微博，很快就成为重度用户，他的微博成了京东商城的信息发布窗口，一有风吹草动，他就摇旗呐喊，促销、融资、建仓、招人等各色信息一应俱全，当然还少不了跟竞争对手如当当网李国庆等展开唇枪舌战。就连徐新也佩服其策略：“没花一分钱，吵得全国人民都知道京东商城也卖图书了。”

　　微博是个是非场，所以，10月份刘强东发微博称以后不在微博上谈论公司业务了。可到底，还是忍不住，时而冒出与一淘网的口角，时而回应外界对京东商城的评价，作为性情中人，他哪里忍得住。

　　无论如何，今年对于刘强东和京东商城，都是令人艳羡的，尤其在这个电子商务的冬天。（王长胜）

　　二、周鸿祎：谁是下一个对手？

　　职位：奇虎360科技有限公司董事长

    诸葛长青：360 = 360度出击 + 360天奋斗 + 360度思考。

　　周鸿恐怕是中国互联网最可怕的对手。3Q大战之后，2011年春天，奇虎360成功登陆纳斯达克，“小公司”时代暂告段落，下一步，周鸿又会向谁出击？

　　上市时，周这样对华尔街讲故事：360具有中国第二大客户端，这是一家具有创新能力的公司，未来可以像苹果那样创造出全新的商业模式。上市后，360四处出击，推出安全桌面，浏览器份额一再攀升，无线互联网也处处开花。

　　他的下一个对手是谁？这是个令竞争者无限遐思又惴惴不安的问题。在无线互联网，他似乎剑指UCWeb；比拼装机量，似乎对手是同样实行客户端战略的搜狗。这并非全部，因为奇虎360同样在打造互联网平台。他的下一个目标是要比拼百度、阿里巴巴，还是再度对决腾讯？　　（袁茵）

　　三、雷军：在路上，又一次

　　职位：小米公司董事长兼CEO

　　雷军作为新秀出现，的确有些奇怪。如果没有再创业，在中国的商业史他一样会被书写。他是带领民族软件自强、5次冲击上市的悲情英雄，也可能还会获得像硅谷超级天使Paul Graham那样“创业先知”的名头，同样浓墨重彩。

　　但过去的这一年，他高调宣布了第二次创业计划，要“集大成”做手机，行业中任何人都可以看出这是一次凶险的赌注。雷军微博坦露心迹，“我不认为自己是成功者，也不认为自己是失败者，我只是在追求内心的一些东西，在路上。”对自己，他认为这是一次没有输赢的理想之战。

　　在今日顶着小米科技董事长、CEO头衔的雷军看来，金山时期与潜心投资的几年，都可算作其新梦想的铺垫期，给他以足够的金钱和商业经验，所以他的棋盘开局相当开阔，要整合硬件、软件和互联网服务。以软件和服务一炮打响的小米科技，现在正在攻克最陌生也最难逾越的障碍—手机硬件，这家在万千瞩目中成长起来的明星公司，其实尚未度过其危险期。

　　理想终要折返，世俗最后仍会以成败来衡量雷军。但即便功败垂成，敢于出征与创新的人也应该得到喝彩。　（秦姗）

　　四、王卫：揭开面纱

　　职位：顺丰速运（集团）有限公司董事长兼总裁

    诸葛长青：顺丰快递 = 好名字 + 好谋略 + 好服务。

　　王卫在2011年对媒体开口了，无论他讲什么，这件事本身就是新闻。不过他开口之后，人们似乎更清楚了中国快递业隐形冠军的基因何在。

　　人们迫切地想知道顺丰成功的秘密,特别是希望这个秘密从王卫口中讲出。但王卫却更多地在向外界透露他的忧虑。或许，正是因为从不缺乏忧患意识，顺丰才走到今天。王卫期望政策稳定，担心国内的民营企业缺乏战略眼光，担心中国民营快递业与国外先进企业的差距不是在缩小，而是在扩大。他不否认自己的追求，做企业如同做画，也要做画家，而不是一个画匠，或许正是这种感觉也使得王卫和顺丰一直有如履薄冰的感觉。

　　顺丰在改变，有些改变步子迈得很小，但业界却为之侧目。比如顺丰与便利店的合作，目前仅仅处于试验阶段，但业界却一起瞪大了眼睛看它如何演变。有些动作很大，但又变成了招牌式的顺丰风格—低调，例如顺丰在武汉布局陆运中心，但你几乎看不到任何报道。以至于人们始终不知道，有些问题是王卫没有想透，还是他太怕别人看透。

　　（房煜）

　　五、“时势英雄”史登科

　　职位：宝马集团大中华区总裁兼CEO

   诸葛长青：宝马在中国的成功=人才+品牌+营销经验。

　　一进门，小会议桌上放了一束含苞待放的玫瑰，暖色灯光下很动人。再往里，57岁的史登科（Christoph Stark）坐在办公桌前，戴着眼镜专注地看着电脑。

　　这位宝马大中华区总裁，是个不苟言笑、不愿意站在摄影师镜头前的德国人。但他掌舵下的宝马大中华区，却像一辆急速的宝马汽车，在中国跑出越来越快的速度。数据显示，2011年前9个月，宝马在中国市场共销售BMW和MINI品牌汽车177522辆，同比增长45.7%。这一数字已超过宝马2010年全年的销量水平，在豪华车细分市场成长最快。

　　“就像一棵树，根基越深，就越稳健，能应对不同的天气。”史登科对《中国企业家》表示。他中文流利，喜欢用各种比喻来阐述自己的观点，这是他在中国生活了近30年的佐证。他知道“人民公社”，在长安街上见过早就停产的“上海牌”轿车，亲历了中国加入WTO前后的社会变迁，并将加入WTO称为“中国做过的最好的决定之一”。因为，“你要实现提升，就要正视和参与竞争。而且，他对历史的兴趣要比很多跨国车企高管浓厚得多，这也是他愿意分享的、为数不多的爱好之一。他读过秦始皇、成吉思汗和武则天的故事，这些人物在历史上的评价褒贬不一，但都属于“时势英雄”。

　　他自己或许也算个“时势英雄”。

　　7年前，宝马全球CEO庞克在一次中国之行中，宣布了宝马在中国的结构调整，宝马集团成立一个独立的部门，即大中华区，负责中国市场（含中国香港、中国澳门、中国台湾）的所有业务。而史登科的身份，也从亚星奔驰总裁变为宝马大中华区总裁。这不仅是他职业生涯的一次转折（此前他在戴姆勒奔驰供职8年），也成为影响宝马中国的重要事件。

　　7年后，随着中国以最快的速度蹿升为全球最大的汽车市场，宝马也开始收获在新兴市场的果实。目前，宝马在全球的前三大市场分别是德国、美国和中国。其中，中国市场的增速已连续几年超过50%。某一市场的增速，往往与在总部的话语权和影响力成正比。宝马中国在总部也扮演类似角色，这一全球最大的豪华车厂商把越来越多的筹码放在中国。今年最新的消息是，宝马在中国的合资公司华晨宝马将推出自主品牌，用于量产的新能源车。而华晨宝马的第二工厂也将在2012年投产，其中还包括一个新的发动机工厂。届时宝马在中国的产能将从目前的10万辆增至30万辆。

　　某种程度上，这是一个关于速度的故事，但从史登科的言谈举止间，却看不出太多喜悦。他把自己的工作比喻成驾驶着一艘船。在中国，随着销量的增长和新工厂的建设等，这艘船正变得越来越大。为了避免不慎触礁、船毁人亡，他每天都要检查这艘巨轮的方向是否正确，以及船速是否放缓。

　　而从更大的背景看，中国汽车市场尤其是高端豪华车市场的盛宴还没有结束，无论是宝马还是奥迪、奔驰都鏖战正酣。现在宝马每周至少有一家4S店开业，史登科承认在高速扩张的同时要保证每家店都达到宝马统一的标准，是个不小的挑战。而在今年底、明年初，宝马的5S店（在Sale、Sparepart、Service、Survey之外，增加Sustainability）也将开业。他显然不满足于重复，“如果是那样，市场和客户不会赞赏你所付出的努力。”

　　一位经营宝马4S店多年的老总表示，跟其它豪华车品牌相比，宝马的特点在于，其销售更需要市场技巧，“需要将各个车型的销售结构搭配好，才能保证盈利。”

　　“中国通”史登科则认为，置身商业竞争中，最危险的状态就是自以为安全。他知道中国有句古语叫“死于安乐”。“如果你感到安全和满足，就会失去自己的锋芒和力量。”　　（马吉英）

 　　六、钱大群：百年老店里的新兴市场代言人

　　职位：IBM大中华区董事长兼首席执行总裁

　　2011年，IBM迎来自己100岁生日，这是家真正的“百年老店”。

　　钱大群是见证者之一。1977年即加入台湾IBM公司的他，30年后的2007年1月，被任命为IBM大中华区CEO；2年后，IBM大中华区董事长周伟宣布退休，钱大群接任。

　　在任职期间，他巩固了IBM在中国的市场地位。据IBM公布的2010年全年财报，其总营收为999亿美元，增幅4%；其中，亚太地区营收增长12%，达232亿美元。钱大群回忆说，10年前，新兴市场只占公司总营业额比重的10%。

　　对于IBM基业长青的秘籍，钱大群说：“百年企业和优秀的产品及好的团队，没有必然的联系，只有勇敢。勇敢地不断接受挑战，用好奇心拥抱今天以及未来的科技，同时解决今天以及未来人类碰到的最大挑战，这样才能不断地突破，而不是靠同一个产品打天下。”

　　的确，自2005年IBM将个人电脑出售给联想集团后，普通中国消费者很难再说出IBM到底还有什么产品。在以“转型的智慧”为主题的2011年IBM论坛上，钱大群对他执掌的中国业务解释称：“IBM将从协作创新、企业转型和支持民生三个方面着手，成为中国的企业和政府转型成功的合作伙伴。”

　　这一次，我们依然看不到产品。

　　（王长胜）

 　　七、朱海：游说高手

　　职位：施耐德电气中国区总裁

   诸葛长青：施耐德的成功=好品牌 + 高科技 + 联姻本土

　　施耐德电气中国区总裁朱海有两项重要任务：一是让更多的人知道“能效解决方案专家”施耐德电气究竟可以做什么；二是让总部知道，中国可以为施耐德电气贡献什么。至少目前，这两项任务他都完成得不错。

　　今年8月，施耐德电气与上海电气签订合作协议，使得施耐德电气可以更深入地参与到这座中国经济最发达、人口密度最高的城市的节能增效中来。在公众场合，低调而声音富有磁性的朱海很善于在演讲中与听众互动，利用生动的PPT把看似专业、艰涩的技术产品知识传达出去。“China for China”是施耐德中国区的宗旨和口号。对于施耐德全球而言，“中国原创”包涵但不仅限于产品制造与研发，而且更全面地包括了服务创新、商业模式创新，甚至人才培养创新。朱海理想的模式，是用中国原创的技术、原创的业务模式，聘用中国原创的人才，创造出适合中国的产品，用中国人能接受的价格出售，并配合中国最适合的消费模式。

　　另一方面，朱海的老板—施耐德电气全球CEO赵国华来华的次数越来越多，没人会觉得意外，在新的“3+3”战略版图中，中国区的业务作为一个特殊板块“1”被提出，这是朱海反复“游说”的结果，而中国区不俗的增长业绩—仅次于美国市场在施耐德全球市场名列第二—也为他的“游说”增加了筹码。　　（房煜）

　　八、王汉华：美国互联网的孤独中国守望者

　　职位：亚马逊中国总裁

   诸葛长青：亚马逊中国成功 = 国外经验 + 本土人才 + 雄厚资金

　　这是王汉华加盟亚马逊的第七个年头，也是其带领亚马逊中国厚积薄发的关键时刻。10月27日，亚马逊在华全资子公司卓越亚马逊更名为亚马逊中国，启用新LOGO及短域名。

　　作为全球最大的电子商务公司，亚马逊在中国市场表现并不尽如人意。根据艾瑞咨询第三季度网购报告显示，在B2C市场中，淘宝网市场份额是50.9%，京东商城是18.6%，苏宁易购是3.4%，而亚马逊中国退居第四为2.9%。当然，与谷歌、雅虎、eBay那些大佬们相比，它还是坚持了下来。也因此，“更名”事件，成为外界解读亚马逊中国能否获得长久稳定地位的独特视角。亚马逊中国总裁王汉华对《中国企业家》表示：“此次更名事件表明了亚马逊总部对中国的长期看好。”

　　就在宣布更名的当天，亚马逊中国的第10个运营中心（仓储物流中心）—昆山运营中心投入使用，占地12万平方米，是目前国内电子商务界规模最大的一个，至此，亚马逊中国的总运营面积超过40万平方米。

　　王汉华说，明年规模还将扩大一倍，成为亚马逊在美国之外的最大物流运营网络。“我们不在乎竞争对手在干什么，我们更关注能为消费者提供什么。过去是，未来更是。”　　（王长胜）

   诸葛长青：在每一个时代，企业家都是社会的推动者......

祝福天下有缘者有求必应、天官赐福、事业腾飞、财源广进！

（本文是诸葛长青原创文章，图片选自网络。欢迎转发，转发引用请注明出处）

诸葛长青简介：诸葛长青，中国国学传统文化传承弘扬者，愿与天下志同道合者一起“学习圣贤、弘扬善德、振兴中华、造福世界”。

（诸葛长青：zhuge8031@163.com）

Zhuge Changqing mailbox：

zhuge8031@163.com

  诸葛长青中国梦  

学习圣贤 弘扬善德

振兴中华 造福世界

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4   如何忏悔：忏悔仪轨忏悔方法（完整版）

5How to read the Dizang Sutra: Methods for reciting Dizang Sutra (complete version)

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