Tsinghua professor Shenyang: The media pattern is being divided into three parts

清华教授沈阳：媒体格局正在三分天下

With the advent of the Internet era, the media pattern is undergoing tremendous changes.

----Zhuge Changqing

History is advancing.

Everything should keep pace with the times.

With the development of online media, China's media pattern is undergoing tremendous changes.

Shenyang, a professor of Tsinghua University, believes that the media ecological pattern is also undergoing dramatic changes, making the traditional media, online media and We-media are being divided into three parts

Indeed, traditional media newspapers, television, online media websites, qq, blogs, microblogs, and We-media mobile phones are dividing news media. The amazing changes in history make all enterprises must keep pace with the times. Zhuge Changqing believes that all enterprises should make analysis, research and innovation in the face of the new situation. The major media should also follow the times and continue to innovate. Here, Zhuge Changqing shared the wonderful insights of Tsinghua University professor Shenyang at the World Internet Conference with the predestined.

Sina Technology News On the morning of November 19, the first World Internet Conference opened today in Wuzhen, Zhejiang Province. The conference lasted for three days, with the theme of "connectivity, sharing and governance". Thousands of political and economic leaders and Internet leaders from more than 100 countries will discuss the development and future trend of the Internet in the context of globalization.

At the "New Media and New Ecology Sub-Forum" on the morning of the 19th, Tsinghua University professor Shenyang delivered a speech saying that the explosive growth of smart devices in the future, including smart watches, including televisions and bracelets, will become our traffic entrance, and the rapid performance at the edge of moderate time and space will be inevitable. I believe that in the next three years, more smart phone manufacturers will join our new media forum. The media ecological pattern is also undergoing dramatic changes, making the traditional media, network media, and We-media being divided into three parts. (Mu Nan)

The following is the transcript of Shenyang speech:

I'm very happy to be here today to communicate with you. A local leader and I had dinner last night, and then he gave me a business card. This business card is very characteristic. It is folded and opened. It is full of Tongxiang's introduction. I put this business card on WeChat and introduced it. A reporter will interview the leader immediately, so we can find that the Internet is changing our society in China. Today, we communicate with you to reshape the media.

According to foreign research, we touch the mobile phone 150 times a day, and we open WeChat 38 times a day on average, and the proportion of microblog visits exceeds 70%. So the O2O based on mobile phones is increasingly popular, with thousands of accounts. Domestic managers and trendsetters have grasped the situation and combined entrepreneurship development with social order. The development of WeChat and the improvement of network management highlight the practical application of network. So the use of we-media, new media and government media all start with social interaction.

We can see that network managers are in contact with network practitioners, and are more actively carrying out constructive construction, while the grass roots are also slowly growing. Last August, when I went to Changbai Mountain for a tour, I asked the taxi driver how much he earned a month. He said that 16 thousand yuan, I have traveled a lot of places, and generally not more than 8000 yuan. I asked him why. He said that he can use microblog and WeChat, shake it when he is free, and take these idle tourists away. We use mobile phones every day except sleeping. In the future, the explosive growth of smart devices, including smart watches, including televisions and bracelets, will become our traffic entrance, and the rapid evolution at the edge of moderate time and space will be inevitable. I believe that in the next three years, more smart phone manufacturers will join our new media forum. The media ecological pattern is also undergoing dramatic changes, making traditional media, online media and We-media are being divided into three parts.

The online authentication mode of People's Daily, the interaction mode of WeChat, the credit evaluation mode of Alipay, the big data mining and prediction mode of Baidu, the emotional fast media mode of microblog, and the new media are becoming more and more Chinese and international. Then the adjustment of the public opinion of the Chinese government, including the casual shooting and speech at the grass-roots level, is becoming the three major principles. From the perspective of the overall macro pattern, we can see that one production, multiple distribution. In this context, the era of Meitu and Kuaitou is coming. There are various media people who have established alliances to transform and interact, from content to connection, content instrumentalization, and service platformization. The key is to grasp the pain points of users, so we provide open, free, and shared services from an academic perspective. In this context, it is particularly emphasized that the reshaping of the media is inevitable. To achieve the balance of various elements, we should strive to achieve the combination of bottom line thinking and Internet thinking, the combination of future and tradition, the combination of big data and micro-connection, the combination of online and offline, the combination of national situation, national development and individual policies. Thank you. (This article refers to network information)

伴随网络时代的到来，媒体格局正在发生巨大变化。

---- 诸葛长青

   历史在前进。

   一切都要与时俱进。

   伴随网络媒体的发展，中国媒体格局正在发生巨大变化。

   清华大学教授沈阳分析认为，媒体生态格局也在发生着剧变，使得传统媒体、网络媒体、自媒体正在三分天下
   的确如此，传统媒体报刊、电视，网络媒体网站、qq、博客、微博等、自媒体手机等，正在把新闻媒体进行划分。历史的惊人巨变，使得所有企业等必须跟上时代步伐。诸葛长青认为，所有的企业都要面对新形势做出分析研究和创新。而各大媒体也要跟随时代，不断创新。这里，诸葛长青把世界互联网大会上清华大学教授沈阳的精彩见解分享有缘者。
   新浪科技讯 11月19日上午消息，首届世界互联网大会今日在浙江乌镇开幕，大会为期三天，以“互联互通，共享共治”为主题。来自100多个国家的上千名政经领袖和互联网大佬将在此共议全球化背景下互联网发展和未来趋势。

　　在19日上午的“新媒体新生态分论坛”上，清华大学教授沈阳发表演讲表示，未来智能设备的爆炸性增长，包括智能手表，包括电视和手环都将成为我们的流量入口，在适度时空的边缘快速的演化将不可避免。我相信再过3年我们的新媒体论坛一定有更多的智能手机厂商来加入。媒体生态格局也在发生着剧变，使得传统媒体网络媒体自媒体正在三分天下。(木南)

　　以下为沈阳演讲实录：

　　非常高兴今天来这里和大家做交流。昨天晚上本地的一个领导和我吃饭，然后他给了我一张名片，他这个名片非常有特点，是折叠打开的，上面全是桐乡的介绍，我把这个名片放在微信上介绍了，立马有记者要采访那位领导，所以我们可以发现互联网正在改变我们中国的社会，今天和大家交流媒体重塑。

　　根据国外的研究我们每天摸手机的次数是150次，还有我们平均每天打开微信的次数是38次，微博访问的比例超过70%，那么基于手机的O2O越来越得到青睐，有数千个帐号，国内的管理者和弄潮儿敏锐的把握了态势，把创业发展和社会有序进行联合起来了。微信号的发展，网络管理的大提升，突出了网络的现实应用。那么这个利用自媒体，新媒体，政府媒体都是从社交入手。

　　我们可以看到网络管理者正在与网络从业者接触，正在更加积极的进行建设性的创建，而草根也在慢慢的成长。去年8月份我去长白山旅游，我问出租车司机一个月收入多少，他说1万6，我走了很多地方一般不会超过8千，我问他为什么，他说他可以用微博和微信，空闲的时候就摇摇，就可以把这些空闲的游客带走。我们每天除了睡觉之外其他的时间就是手机。未来智能设备的爆炸性增长，包括智能手表，包括电视和手环都将成为我们的流量入口，在适度时空的边缘快速的演化将不可避免。我相信再过3年我们的新媒体论坛一定有更多的智能手机厂商来加入。媒体生态格局也在发生着剧变，使得传统媒体、网络媒体、自媒体正在三分天下。

　　人民日报的网络认证模式，微信的互动模式，支付宝的信用评价模式，百度的大数据挖掘和预测模式，微博的情感快媒体模式，新媒体的面貌正在越来越具有中国特色和国际范。那么中国政府舆论的调整，包括草根的随手拍摄和言论正在成为三大主义，从整个的宏观格局来看，我们可以看到一次生产，多次分发。在这个里面美图和快图的时代正在来临，有成立联盟的各类媒体人转型联动，从内容到连接，内容工具化，服务平台化，关键是要把握用户的痛点，所以我们从学术的角度提供公开，免费，共享。在这个里面特别的强调是媒体的重塑不可避免，要实现各种要素的均衡，我们努力要实现底线思维和互联网思维的结合，未来和传统的结合，大数据和微连接的结合，线上和线下的结合，国家格局、国家发展和个体政策的结合。谢谢大家。（本文参考网络资料）

(This article is an original article by Zhuge Changqing, and the pictures are selected from the Internet. Welcome to forward it, and please indicate the source for forwarding)

Introduction to Zhuge Changqing: Zhuge Changqing, the inheritor and promoter of traditional Chinese culture, is willing to "learn from sages, promote virtue, revitalize China and benefit the world" together with people with the same ideals in the world.

(Zhuge Changqing: zhuge8031@163.com ）

Zhuge Changqing mailbox：

zhuge8031@163.com

Zhuge Changqing's Chinese Dream

Learn from sages and carry forward virtue

Revitalizing China for the benefit of the world

 （本文是诸葛长青原创文章，图片选自网络。欢迎转发，转发引用请注明出处）

诸葛长青简介：诸葛长青，中国国学传统文化传承弘扬者，愿与天下志同道合者一起“学习圣贤、弘扬善德、振兴中华、造福世界”。

（诸葛长青：zhuge8031@163.com）

Zhuge Changqing mailbox：

zhuge8031@163.com

  诸葛长青中国梦  

学习圣贤 弘扬善德

振兴中华 造福世界

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