Luxury leader Luo Chuan: The power of China among the global trendsetters

奢侈品领袖罗川：全球风云榜当中的中国力量

  产品必须有市场定位，市场定位决定企业的未来。

                      ----- 诸葛长青

 Products must have a market position, and market positioning determines the future of a company.

                      ----- Zhuge Changqing

   International Brand Report (ADRIAN, Davos, Switzerland): The 2012 Davos Forum officially opened at 5pm local time on January 25 in Davos, Switzerland.

   The theme of this year's Forum is "The Great Transformation, Shaping a New Paradigm", with four topics for discussion. These are: models of growth and employment; models of leadership and innovation; models of sustainable development; and models of society and technology.

　　This important topic of leadership and innovation models is crucial for China as a large developing country. This is because the ability of the Chinese economy to continue its rapid and stable growth has a significant impact on the global economy. Forum Chairman Schwab said that the capitalist model of operation is no longer compatible with the development of the world economy today and that solving the problems facing the world today in the same way as in the past would lead us to a dead end.

    This reminds us of the master John Naisbitt, who predicted the imminent rise of Asia in 1993 with "Megatrends in Asia" and then published "Megatrends in China" in 2009, fifteen years later. Nesbitt.

     Zhuge Changqing: The world of the future is China's world. China, the future leader of the world.

    The master once said that for the development of China's economy, the next step in China's development is, in addition to expanding domestic demand, the most important thing is to achieve the transformation of a manufacturing-based economy into a knowledge-based economy with innovation, which will provide lasting momentum for China's economic development.

　　In the process of innovation in the knowledge economy, the individual cultural value of luxury goods is one of the synonyms of innovation, and the luxury economy is closely related to leadership, innovation models, economic growth, social development and technological models.

   Mr. Luo Chuan, Chairman and Artistic Director of Realm Luxury Consulting Group, Secretary General of China Luxury Brand Strategy Forum and also Secretary General of China Luxury Association, a young Chinese expert from Asia, believes that luxury is a personalised product, but from a spiritual point of view luxury is happiness, luxury is the carrier of happiness.

   Zhuge Changqing: Products must have a market positioning, and market positioning determines the future of a company. Just as Japanese products are positioned in the general group, luxury products are mainly positioned in the high-end consumer group.

   In China, in every country of the world people have the right to pursue their own happiness, and this is the goal for which every government strives.

   The European and American definitions of the economics of luxury are biased, as it is a product of capitalism. Forum Chairman Schwab gave a clear voice to the world to verify the young Chinese expert's statement that the old economic concept of capitalism is no longer suitable for the development of global economy and lacks the leadership of world culture, the European and American definition of luxury culture is only suitable for the wealthy class in Europe and America but not for the people of the world, the most important interpretation of the value of luxury culture is the commonwealth of world cultural values, so as to make Only in this way can we make the world civilization progress and make the people of the world happy.

　　The prosperity of a nation depends on the level of happiness of the people of a country, not on the culture of enjoyment which is only for a few people as the European and American economists say.

   Zhuge Changqing: Whatever the product, it has to have its own positioning. Positioning luxury as the pursuit of happiness is much better than flaunting individuality, hedonism and showing affluence. So, you have to consider, what is the positioning of your product?

   Mr. Luo Chuan also said: this definition of luxury in Europe and America originated in France during the reign of Louis XIV in the 17th century, it was the philosophy of life of the French aristocracy and a kind of lifestyle and attitude of the minority in France at that time. The concept of luxury at that time has developed to today, and the culture of luxury has become an indispensable part of the culture of Europe and America exactly.

   However, this kind of luxury culture is not suitable for the progressive culture of the cosmopolitan world, and is not conducive to the harmony of the world in terms of the cosmopolitan world culture, and is narrow. The culture of luxury in a cosmopolitan world should refer to the dream of a better life and the love of human life for all mankind, a dream and a love of human life that cannot be obtained through a process of buying and selling with a huge investment of money.

    We should advocate a way of creating the wealth of world civilization is a kind of personalized value happiness, under this premise and the pursuit of personalized aesthetic is the real luxury culture, which is the comprehensive interpretation and upgrading of luxury exquisite life, not all stay on the carrier of luxury.

　　The interpretation of European and American economists on luxury goods is a kind of consumer goods with unique and scarce characteristics beyond people's survival and development, which is a typical representative of non-essential goods. Obviously this interpretation is not all that the modern economics of luxury contains, the concept is rather narrow, on the contrary luxury is a necessity for the people of a country, a sign of development for the progress of a country. For the people of every country wish to be happy, and the people of the world hope for a common and harmonious world.

     Zhuge Changqing: The rise of China has contributed to the rapid growth of luxury goods, marketing, to grasp the direction of the market forward.

国际品牌报道（瑞士达沃斯ADRIAN）：当地时间1月25日下午5时2012年达沃斯论坛在瑞士达沃斯正式开幕。

   今年的主题是以“大转型，塑造新模式为主题”分四个议题展开讨论。分别是：增长与就业模式；领导力和创新模式；可持续发展模式；社会和技术模式。

　　此次重要议题的领导力和创新模式对作为一个发展中的大国-中国，至关重要。因为中国经济是否能够继续保持快速稳定增长对全球经济的影响是非常重大。论坛主席施瓦布说资本主义的运行模式已经不能够适应今天的世界经济的发展，用过去的方式解决现在世界所面临的问题会让我们走进死胡同。

    这使我们想到1993年以《亚洲大趋势》预言亚洲即将崛起，此后在相隔十五年后的2009年又出版《中国大趋势》的大师约翰.奈斯比特。

     诸葛长青：未来的世界，就是中国的世界。中国，世界未来的领袖。

    大师曾说过对于中国经济的发展，中国的下一步发展出除了扩大内需外，最重要的是实现以制造业为主的经济体向知识经济体的创新转型，这样才能够为中国的经济持久的发展提供持久的动力。

　　在知识经济体创新的过程当中奢侈品的个性文化价值就是创新的代名词之一，奢侈品经济与领导力、与创新模式、与经济增长、与社会发展、与技术模式是息息相关。

   意境奢侈品咨询集团董事长兼艺术总监、中国奢侈品品牌战略论坛秘书长同时也兼任中国奢侈品协会秘书长的罗川先生，一位来至亚洲的中国年轻专家认为奢侈品是个性化的产品，但从精神的角度来看奢侈品就是幸福感，奢侈品就是幸福感的载体。

   诸葛长青：产品必须有市场定位，市场定位决定企业的未来。正如日本产品定位在普通群体，奢侈品主要定位在高端消费群体。

   在中国，在世界的每一个国度的人民都有权追求自己的幸福，这也是每个国家政府为之奋斗的目标。

   欧美对奢侈品经济学的定义有失偏颇，因为它是资本主义的产物。论坛主席施瓦布给全世界发出了清晰的声音验证了这位中国年轻专家的说法，资本主义的旧有经济概念已经不适合全球经济的发展，缺少世界文化的领导力，欧美对奢侈品文化的定义只适合欧美的富裕阶层而不适应世界人民，对奢侈品文化价值诠释最重要是世界文化价值的大同，这样才能够让世界文明进步，让世界人民幸福。

　　一个民族的昌盛与否，是看一个国家人民的生活幸福水准的高低，而不是欧美经济学家所说的只是为少数人服务的享乐文化，他们所指奢侈品概念只是财富个性化的象征，而不是幸福的品质，享乐与幸福是不能够划等号的，幸福也不是少数富有人的专利，而是全人类的追求。

   诸葛长青：不论什么产品，都要有自己的定位，把奢侈品定位成追求幸福感，就比张扬个性、享乐主义、显示富裕好的多。所以，你要考虑，你的产品定位是什么？

   罗川先生还说：欧美对奢侈品的这种定义起源于17世纪路易十四统治时期的法国，是法国贵族的人生哲学，是当时法国的一种少数人的生活方式与态度，那个时候的奢侈品概念发展到今天，奢侈品文化已经成为欧美文化确切说是欧洲文化不可缺的一部分。

   但是这种享乐的文化不适合大同世界的进步文化，对于世界文化的大同来讲不利于世界的和谐，是狭隘的。世界大同的奢侈品文化应该是指的全人类对美好生活的梦想与热爱人文生活的追求，这种梦想与热爱人文生活不是通过金钱的巨额投入的买卖过程就可以得到。

    我们应该在全世界提倡一种创造世界文明财富的方式是一种个性化的价值幸福，在这个前提下与追求个性唯美的才是真正的奢侈品文化，这才是奢侈品精致生活的全面解读与升级，而不是全部停留在奢侈品的载体上。

　　欧美经济学家对奢侈品的诠释是一种超出人们生存与发展的具有独特、稀缺特点的消费品，是非生活必需品的典型代表。显然这种解释不是现代奢侈品经济学所包含的全部，概念比较狭隘，恰恰相反奢侈品是一个国家人民的必需品，是一个国家进步的发展标志。因为每个国家的人民希望幸福，世界人民盼望一个大同的和谐世界。

     诸葛长青：中国的崛起，促动了奢侈品的飞速增长，市场营销，要把握市场的前进方向。

What are the acts of abstaining from killing and releasing

 戒杀与放生的行为包括哪些

 1. Do not kill a living being with your own hands.

　　2. Do not abet others to kill.

　　3. Do not help others to kill.

　　4. Abstain from eating meat.

　　5. Do not engage in trades related to killing.

　　6、Whenever there is worship, regardless of what is being worshipped, use vegetarian dishes, flowers and fruit, not animal gifts.

　　7. If you see someone killing a human being, you should discourage them or buy the animal to be slaughtered with money and release it. If this does not work, or if the person does not sell the animal, then you should have compassion for the slaughtered animal, and even better if you can recite the Buddha's name or mantra for it.

　　8. Do not abuse the animal.

　　9、Other actions that are contrary to killing.

　　10. Abstain from killing and releasing animals yourself, and advise others to do the same. 

   1、不亲手杀生。

　　2、不教唆别人杀生。

　　3、不帮助别人杀生。

　　4、戒除肉食。

　　5、不从事与杀生有关的行业。

　　6、凡有祭拜，不管拜的是什么，一律用素菜、鲜花、水果，不用牲礼。

　　7、见人杀生，应加劝阻，或用钱将临宰之动物买而放之。若劝阻无效，或他不卖，则应对被杀之动物起同情心，若能为它念佛号或往生咒更好。

　　8、不虐待动物。

　　9、其他与杀生行为相反之行为。

　　10、自己戒杀放生，也劝别人戒杀放生。 

(This article is an original article by Zhuge Changqing, and the pictures are selected from the Internet. Welcome to forward it, and please indicate the source for forwarding)

Introduction to Zhuge Changqing: Zhuge Changqing, the inheritor and promoter of traditional Chinese culture, is willing to "learn from sages, promote virtue, revitalize China and benefit the world" together with people with the same ideals in the world.

(Zhuge Changqing: zhuge8031@163.com ）

Zhuge Changqing mailbox：

zhuge8031@163.com

Zhuge Changqing's Chinese Dream

Learn from sages and carry forward virtue

Revitalizing China for the benefit of the world

 （本文是诸葛长青原创文章，图片选自网络。欢迎转发，转发引用请注明出处）

诸葛长青简介：诸葛长青，中国国学传统文化传承弘扬者，愿与天下志同道合者一起“学习圣贤、弘扬善德、振兴中华、造福世界”。

（诸葛长青：zhuge8031@163.com）

Zhuge Changqing mailbox：

zhuge8031@163.com

  诸葛长青中国梦  

学习圣贤 弘扬善德

振兴中华 造福世界

Selected Articles in Previous Periods

Click the article title to view

往期精选文章

点击文章标题查看

1The wisdom of traditional Chinese culture changes the destiny: filial piety to parents+five in one+self-improvement

1 国学智慧改命运：孝敬父母+五合一+自强不息

2Zhuge Changqing's Three Golden Keys to Changing Destiny

2诸葛长青改命运三把金钥匙诸葛长青施食仪轨 （十五步简洁版）

3Zhuge Changqing's Greeting Ritual (15 Steps Concise Version)

3 诸葛长青施食仪轨 （十五步简洁版）

4How to repent: the ritual of repentance and the method of repentance (full version)

4   如何忏悔：忏悔仪轨忏悔方法（完整版）

5How to read the Dizang Sutra: Methods for reciting Dizang Sutra (complete version)

5 如何念地藏经：念地藏经仪轨方法（完整版）

6How to release? The ritual of releasing life

6怎样放生？放生仪轨

7Zhuge Changqing's Repentance Culture: A Case Study of Repentance Methods for Changing Destiny

7诸葛长青忏悔文化：改变命运忏悔方法案例

8Free Life Culture: Free Life Culture in Ancient China

8放生文化：中国古代的放生文化

9Shocking photo of feeding: Buddha, Bodhisattva and Dharma Protector come to the scene

9施食震撼照片：佛菩萨护法神亲临现场

10Feeding Rite Return: the return is changed to simple return

10施食仪轨回向：回向修改为简洁回向