GREE Dong Mingzhu: GREE 2012 marketing target 100 billion

格力董明珠：格力2012营销目标 1000亿

Good products, good service, continuous innovation and perseverance, you will win the market.

----- Zhuge Changqing

The company's main goal is to make sure that the company's products and services are well received by the public. In the air conditioning industry generally known as "winter" in 2012, Gree's sales target is not reduced but increased, the bottom line from where? For this reason, the West China City News reporter in Zhuhai interviewed Gree Electric Chairman Dong Mingzhu.

100 billion is the weight and profit 

In Dong Mingzhu's view, the so-called "winter" does not exist, to be precise, for Gree does not exist, "the market would have been competition, the survival of the fittest, which is the competitive mechanism of the market. The market economy needs this in order to have good products appear. For the 2012 target, 100 billion is a weight set for itself, compared to sales, it is more important to increase taxes and profits.

Obviously, for the strategic goal of 100 billion, Dong is determined to win, and she showed the winning weapon - GREE 1 Hz inverter technology.

Talking about the gospel brought to consumers by this technology, Dong is like a treasure: according to the relevant test report, the application of 1 Hz inverter technology air conditioners, compared to traditional air conditioners per unit of electricity savings of about 440 degrees, saving electricity costs 264 yuan (electricity costs calculated at 0.6 yuan / degree), if all domestic sales of air conditioners for 1 Hz inverter air conditioners, according to the 2011 domestic sales of 61,618,500 units calculated, each year can achieve Save electricity about 27.11 billion degrees, equivalent to reduce carbon dioxide emissions 27.04 million tons. It is revealed that Gree's 1 Hz inverter technology has been applied to all of Gree's household air-conditioning products. Up to now, the air conditioners applying the technology have achieved a sales volume of 17 million units, realizing sales of 43 billion yuan, which has been widely recognized by the market.

Zhuge Changqing: No matter what industry you are in, you must remember to keep innovating and keep giving customers reasons to like you. Customers are always concerned about what's in it for them when they buy your product. You have to seriously consider what makes customers buy your products.

 Dong Mingzhu said that Gree has been committed to the research and development of air conditioning technology, and the company launched the project of "Research and Application of Key Technologies of Inverter Air Conditioning", which recently won the second prize of National Science and Technology Progress in 2011. For this award, Ms. Dong believes that this is a kind of support from the state to "Chinese creation". Gree has been committed to the research and development of air conditioning technology, and has the core competitiveness compared to other brands that buy foreign compressors. In addition, she revealed that Gree has also made a breakthrough in resource saving and cost control, and has developed a raw material that can replace rare earths (Freon). 

Two-year free replacement package brings benefits 

This year, Gree took the lead in launching the "two-year free exchange policy for inverter air conditioners", that is, from January 1, 2012 onwards, all purchases of Gree's i-series, U-series, Sleeping Dreamboat-II six series of inverter air conditioners, due to any quality problems with the product itself, free exchange within two years. The launch of this policy triggered a new round of service upgrade and quality progress in the inverter air conditioning industry.

In this regard, Dong Mingzhu believes that the two-year free replacement policy is Gree's high confidence in its own brand and product quality, and Gree's long-standing focus on innovation and continuous mastery of core technology is the guarantee of this confidence. At the same time, she said that the "two-year free replacement of inverter air conditioners" will certainly form a long-term operating mechanism, bringing more benefits to consumers.

Zhuge Changqing: Serving customers well is a truth that will never change. You must make customers like your service. GREE's development over the past few years has been very admirable in terms of service.

The reporter learned that in 2005, GREE took the lead in implementing the "six-year free warranty" policy, triggering industry-wide follow-up; in March 2011, GREE opened up the industry again by launching the "one-year free replacement of inverter air conditioners" policy, this time it is the In March 2011, Gree set a precedent in the industry by launching the policy of "one year free exchange of inverter air conditioners", and this time it upgraded the free exchange period to two years.

    Zhuge Changqing: good products, good service, continuous innovation, persistent to do, your business will be liked by customers. And you will also win lasting orders in the market.

产品好、服务好，持续创新，持之以恒的去做，你就会赢得市场。

----- 诸葛长青

据《华西都市报》报道：近日，空调老大格力对外公布了2012年战略目标，宣称将在今年冲击1000个亿的销售。在被空调业界普遍称为“寒冬”的2012年，格力的销售目标不减反增，底气来自何处？为此，华西都市报记者在珠海专访了格力电器董事长董明珠。

1000亿是砝码也是利润 

在董明珠看来，所谓“寒冬”并不存在，准确地说是对于格力来说并不存在，“市场本来就存在竞争，优胜劣汰，这是市场的竞争机制。市场经济需要这样才能有好的产品出现。对于2012年的目标，1000亿是给自己定的一个砝码，相对于销售额来说，更应该增加的是税收和利润。

显然，对于1000亿的战略目标，董志在必得，她亮出了制胜武器——格力1赫兹变频技术。

谈到这一技术给消费者带来的福音，董如数家珍：据相关检测报告显示，应用1赫兹变频技术的空调，相比传统空调每台节电约440度，节约电费264元（电费按0.6元/度计算），如果国内销售的空调全部为1赫兹变频空调，按2011年国内销6161.85万台计算，每年可实现节电约271.1亿度，相当于减少二氧化碳排放2704万吨。据透露，格力1赫兹变频技术已经应用到格力的全部家用空调产品。截至目前，应用该技术的空调，已经实现了1700万台套的销售量，实现销售额430亿元，得到了市场的广泛认可。

诸葛长青：不论你干什么行业，都必须记住，不断创新，不断给客户喜欢你的理由。客户总是关心买了你的产品，有什么好处呢？你要认真考虑，凭什么让客户买你的产品。

 董明珠称，格力一直致力于空调技术的研发，公司推出的“变频空调关键技术的研究及应用”项目，近日获得2011年度国家科技进步二等奖。对于此次获奖，董女士认为这是国家对“中国创造”的一种支持。格力一直致力于空调技术的研发，相对于其他购买国外压缩机的品牌，格力具备核心竞争力。另外，她透露，在资源节约以及成本控制方面，格力也有突破性的进展，已经开发出可以替代稀土（氟利昂）的原料。 

两年免费包换带来实惠 

今年格力电器率先推出“变频空调两年免费包换”政策，即从2012年1月1日起，凡购买格力i系列、U系列、睡梦宝-II六大系列变频空调，因产品本身任何质量问题，两年内免费包换。这一政策的推出，引发变频空调行业新一轮的服务升级和品质进步。

对此，董明珠认为，两年免费包换政策的提出，是格力对自身品牌和产品质量的高度自信，格力长期以来注重创新和不断掌握核心科技是这份自信的保证。同时，她表示，“变频空调两年免费包换”必将形成长效的运行机制，为消费者带来更多实惠。

诸葛长青：为客户服务好，是永远不变的真理。你必须让客户喜欢你的服务。格力这几年的发展，在服务方面令人十分敬佩。

记者了解到，2005年，格力电器就率先实施“整机六年免费保修”政策，引发全行业跟进；2011年3月，格力再开行业先河，推出“变频空调一年免费包换”政策，此次更是将免费包换的年限升级到两年。

    诸葛长青：产品好、服务好，持续创新，持之以恒的去做，你的企业将会备受客户喜欢。而你也将赢得市场持久的订单。

What are the acts of abstaining from killing and releasing

 戒杀与放生的行为包括哪些

 1. Do not kill a living being with your own hands.

　　2. Do not abet others to kill.

　　3. Do not help others to kill.

　　4. Abstain from eating meat.

　　5. Do not engage in trades related to killing.

　　6、Whenever there is worship, regardless of what is being worshipped, use vegetarian dishes, flowers and fruit, not animal gifts.

　　7. If you see someone killing a human being, you should discourage them or buy the animal to be slaughtered with money and release it. If this does not work, or if the person does not sell the animal, then you should have compassion for the slaughtered animal, and even better if you can recite the Buddha's name or mantra for it.

　　8. Do not abuse the animal.

　　9、Other actions that are contrary to killing.

　　10. Abstain from killing and releasing animals yourself, and advise others to do the same. 

   1、不亲手杀生。

　　2、不教唆别人杀生。

　　3、不帮助别人杀生。

　　4、戒除肉食。

　　5、不从事与杀生有关的行业。

　　6、凡有祭拜，不管拜的是什么，一律用素菜、鲜花、水果，不用牲礼。

　　7、见人杀生，应加劝阻，或用钱将临宰之动物买而放之。若劝阻无效，或他不卖，则应对被杀之动物起同情心，若能为它念佛号或往生咒更好。

　　8、不虐待动物。

　　9、其他与杀生行为相反之行为。

　　10、自己戒杀放生，也劝别人戒杀放生。 

(This article is an original article by Zhuge Changqing, and the pictures are selected from the Internet. Welcome to forward it, and please indicate the source for forwarding)

Introduction to Zhuge Changqing: Zhuge Changqing, the inheritor and promoter of traditional Chinese culture, is willing to "learn from sages, promote virtue, revitalize China and benefit the world" together with people with the same ideals in the world.

(Zhuge Changqing: zhuge8031@163.com ）

Zhuge Changqing mailbox：

zhuge8031@163.com

Zhuge Changqing's Chinese Dream

Learn from sages and carry forward virtue

Revitalizing China for the benefit of the world

 （本文是诸葛长青原创文章，图片选自网络。欢迎转发，转发引用请注明出处）

诸葛长青简介：诸葛长青，中国国学传统文化传承弘扬者，愿与天下志同道合者一起“学习圣贤、弘扬善德、振兴中华、造福世界”。

（诸葛长青：zhuge8031@163.com）

Zhuge Changqing mailbox：

zhuge8031@163.com

  诸葛长青中国梦  

学习圣贤 弘扬善德

振兴中华 造福世界

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