Celebrity endorsement: Huang Shengyi endorses World Bamboo

明星代言品牌：黄圣依代言天下竹业

For powerful companies, celebrity endorsement, can quickly enhance the brand power and marketing power.

------ Zhuge Changqing

   How can a corporate product, quickly stand out?

   According to Zhuge Changqing, there are four important factors, namely.

   One is to adapt to customer needs, the second is product quality, the third is brand awareness, and the fourth is marketing power.

   Of the four elements, what is often lacking is visibility.

   For companies with strength, the best way is to invite celebrity endorsement.

   First, brand endorsement, quickly enhance corporate awareness.

   Zhuge Changqing: For a strong enterprise, this is the fastest way to go. Zhuge Changqing and some entrepreneurs in the process of contact found that brand endorsement, is a rapid shortcut to corporate visibility.

   According to Beijing Star Gallery Cultural Media Co., Ltd, hiring a brand spokesperson has become a widely accepted means of brand communication for companies. In recent years, there has been a wave of brand endorsement in various industries in China. Take the home appliance industry.

  Gree chose Jackie Chan, the United States chose the Korean actress Quan Zhixian, Skyworth signed a contract with the Women's Twelve Music Club, Hualing chose the Hong Kong Twins group, LG air conditioners chose Kim Hee Sun, Superman chose Hu Jun, Shuaikang chose Yang Liping, Konka chose Zhang Manyu, Dongling chose Xu Jing, Yijia could choose Tao Hong, Huangming chose Yang Yang.

    The increasingly strong mutual influence between brand spokesmen and enterprises has made enterprises more and more keen to hire brand image spokesmen, hoping to use the power of brand spokesmen to drive up the market competitiveness of enterprises and transfer the strength and influence of brand spokesmen directly to enterprises.

　　At present, as long as the domestic manufacturers have certain strength and advantages, they will choose some social celebrities as the spokesperson of the brand. All home appliance manufacturers and distributors want to use the spokesperson to spread the corporate image of the brand, so as to achieve the purpose of making a big profit with a small amount of money, but also to put gold on the brand.

   How much does the popularity of the spokesperson that the company relies on actually increase the competitiveness of the company in the market? What is the true meaning and value of a spokesperson? The answer to these questions depends on the choice of the spokesperson at the beginning, which means that the suitability of the spokesperson chosen will determine the outcome of the endorsement. Without a good start there cannot be a good future.

　　So what is the start of choosing a spokesperson? I think it's about being clear about what you want and whether you can afford it, that's the start of choosing a job.

　　There are many factors to consider when choosing a spokesperson, such as: male and female stars; the popularity and style of the spokesperson; the reputation and age of the spokesperson; the well-known region and field of the spokesperson; the size of the company and its products; the size of the market and the region; the positioning and popularity of the brand; the scale of the company's advertising investment; the target audience of the brand and the consumer audience of the product.

   So many factors can be arranged and combined with many options, often leaving enterprises with no way to choose, this person is fine, that one is fine, another is also good, and in the end may still be decided by the subjective preferences of decision makers, it is impossible to produce a spokesperson that consumers love and enhance the brand phenomenon and product sales. Some companies place too much emphasis on theoretical principles such as consistency between the style of the company and the personality of the spokesperson, lacking consideration of the actual situation of the company. The theoretical way of selection is mostly the self-perception and words of the planner, especially for developing SMEs and brands, which is not conducive to choosing the right spokesperson. I believe that the choice of spokesperson must recognise that different brands should have different principles and targets at different stages of the branding process, and that a clear understanding of this will facilitate a reasonable and harmonious pairing to achieve the goal of a small business and enhance the impact of the brand. The right one is the right one, and the one that the target consumers like is the good one!

　　The most important principle in choosing a corporate spokesperson is to identify the stage of development of the company, its brand objectives and the cost it can afford, and to find a suitable, reasonable and compatible brand spokesperson.

　　The most important principle in choosing a corporate spokesperson is to identify the stage of development, the brand's objectives and the cost that the company can afford.

   Secondly, Huang Shengyi's endorsement of "World Bamboo" has helped the rapid rise of bamboo fibre enterprises.

   Zhuge Changqing: Huang Shengyi's endorsement of "World Bamboo", which has two strong brands, "Bamboo Century" and "Bamboo World", foretells the rapid rise of this enterprise.

   According to China Advertising Network, the news that international movie star Huang Shengyi will endorse the bamboo fiber brand for "World Bamboo" has been widely circulated in Anji County, Zhejiang Province. Ltd. verified that the company has officially signed a contract with Huang Shengyi, from January 2012, Huang Shengyi will be the company's "world bamboo" brand to shout. The move also marks the implementation of the Anji bamboo fiber enterprises big branding operation strategy trumpet officially blowing.

　　Ltd. is a set of research and development, production, marketing in one of the new bamboo fiber textile enterprises, with "bamboo century", "bamboo world" two strong brands, products cover bamboo fiber towel, underwear, clothing, bedding, gifts, etc. Ten series of more than 1000 varieties, currently in more than 20 provinces and cities in China has more than 800 shops, is the leading enterprise of Anji bamboo fiber industry.

　　Speaking of why "the world bamboo industry" is willing to spend a lot of money to invite celebrity endorsement, the company's chairman Yu Yuanping said that, with the continuous development of the enterprise and the domestic reputation of the continuous improvement, the enterprise has the ability to enter the international market. For this reason, the company hopes to invite international movie stars with the potential to "lead the century" to do image endorsement, the bamboo fiber ecological, environmental protection, green products to do fine and excellent. "Huang Shengyi is known as one of the four most promising actresses in China today, and with her joining us, we will promote the development of the bamboo fibre industry brand".

　　Anji County is known as "China's bamboo township", since 2001 after the development of the first bamboo fiber products, Anji bamboo fiber after more than ten years of development, has nearly 200 enterprises and more than 100 registered trademarks, annual sales of more than 500 million yuan, literally become the largest bamboo fiber distribution center and brand marketing base.

　　Anji County Industrial and Commercial Bureau told reporters that, although Anji as the country's largest bamboo fiber brand marketing base, but the brand called very few, the county bamboo fiber industry is currently only a city famous trademark. And the enterprise to develop, to grow, the brand construction and promotion can be said to be the most important. Ltd. invited international star Huang Shengyi as the corporate image endorsement, is a shortcut to improve visibility and enhance brand power, but also reflects the Anji private enterprises to further enhance brand awareness, while the county's bamboo fiber industry to declare the "Anji bamboo fiber" collective trademark will also play a role in boosting.

   Three, the world's bamboo industry "chest of bamboo, leading the century" corporate information

   Zhuge Changqing: The world's bamboo industry is a very promising enterprise, the big brand strategy will help to promote the rise.

   What kind of an enterprise is Anji World Bamboo Co. They proudly say.

   Fifty miles of Sichuan plain, half of which is cultivated with bamboo. Anji, a world famous for bamboo, ecological reputation at home and abroad of the paradise on earth. Here, the mountains and rivers are beautiful, and the country is blessed with a unique geographical advantage. It is the famous bamboo township and tea township in China, the source of the Huangpu River, the shooting place of the films "Crouching Tiger, Hidden Dragon", "Night Banquet" and "The King of Yue Goujian", and the first ecological county in China.

　　Anji World Bamboo Industry Co., Ltd. is a new bamboo fiber textile enterprise integrating research and development, production and marketing. Since its establishment in 2007, the company has insisted on the development path of "internal connection and external attraction, technological innovation and brand building". With two strong brands "Bamboo Century" and "Bamboo World", our products cover ten series of bamboo fiber home textiles, bamboo fiber clothing, bamboo fiber gifts and more than 1000 varieties, and we are a leading enterprise in the bamboo fiber industry.

　　Bamboo fiber eco-textile is made of natural bamboo, extracting "bamboo cellulose" from bamboo, and refined with high technology, which is soft and smooth, antibacterial and deodorant, moisture-absorbing and breathable, anti-UV and other excellent characteristics. The eco-textile series made from bamboo fibre not only have high technical content and high added value, but also conform to the latest fashion trend, and have become the new favourite of modern household concept.

　　In August 2010, the company joined hands with the French century bamboo industry, with the advantage of the company's technical research and development in the European bamboo industry association members, launched a high taste, high value-added high-tech bamboo fiber brand "bamboo century", the comprehensive promotion of the world's leading terminal operation management system. Relying on Anji's four centres of bamboo processing, bamboo distribution, bamboo research and development, bamboo industry training and the unique resource advantages of China's large bamboo sea, the world's largest bamboo accumulation, the two partners have been increasing investment and plan to establish the world's largest bamboo fibre research and development and logistics centre within three years, integrating the world's most sophisticated R & D experts from INBAR and tapping into the profound heritage of China's thousands of years of bamboo culture. In December 2011, the company successfully signed a contract with INBAR to develop a series of bamboo fibre products.

　　In December 2011, the company successfully signed the international movie star "Huang Shengyi" as the spokesperson of the "World Bamboo" brand, which shows that the company has established the strategic goal of big brand operation!

　　The company insists on people-oriented, advocates team decision-making, pays attention to the cultivation and excavation of internal talents, imports professional, informational and international management mode, and advocates ecological, harmonious, low-carbon, green and healthy new life. The company has established the core development concept of "protecting ecology, caring for health, using bamboo as a medium, sharing the world". We aim to create "gold medal products", cultivate "gold medal customers" and work together to become the "No.1 brand in China's bamboo industry". The use of differentiated products, differentiated marketing model and efficient team to ensure win-win cooperation, so that all partners to share the "bamboo century" wealth feast. Let this new, strange, special, fine "blue sea products, trillion industry" for the benefit of all mankind.

　　Bamboo fibre eco-textile, the new fashion of naturalism ......

　　Reference: brand image, marketing, web material

对有实力的企业来说，明星代言，可以迅速提升品牌力、营销力。

------诸葛长青

   一个企业产品，如何迅速脱颖而出？

   诸葛长青认为，有四个重要因素，即是：

   一是适应客户需要、二是产品质量、三是品牌知名度、四是营销力。
   四要素中，往往缺乏的是知名度。

   对于有实力的企业来说，最好的方式就是请明星代言。

   一、品牌代言，迅速提升企业知名度。

   诸葛长青：对于有实力的企业来说，这是最快的方式了。诸葛长青和一些企业家接触过程中发现，品牌代言，是企业提示知名度的迅速捷径。

   据北京星艺馆文化传媒有限公司指出：聘请品牌代言人已经成为一种为企业广为接受的品牌传播手段。近几年来，国内各行各业掀起一股品牌代言人热潮。就拿家电行业来说：

  格力选择了成龙、美的选择韩国女星全智贤、创维签约女子十二乐坊、华凌选择香港Twins组合，LG空调选择金喜善、超人选择胡军、帅康选择杨丽萍、康佳选择张曼玉、东菱选择徐静，亿家能选择陶虹，皇明选择杨扬。

    品牌代言人与企业越来越强烈的相互影响力，使企业愈来愈热衷于聘请品牌形象代言人，希望借助品牌代言人的力量来带动企业市场竞争力的提升，将品牌代言人的实力、影响力的大小直接转嫁到企业身上。
　　目前国内只要拥有一定实力和优势的厂家，都会选择一些社会大众明星作为品牌的代言人。各家电厂商、经销商都想利用代言人传播品牌的企业形象，从而实现以小博大的目的，同时也是为了给品牌贴金。

   企业所倚重的代言人的知名度究竟能对企业的市场竞争力带来多大的提升？代言人真正的意义和价值又在哪里？这些问题的答案好坏取决于一开始的代言人选择，也就是说选择的形象代言人是否合适就决定了后来代言的结果。没有良好的开端不可能有美好的未来。
　　那么什么是选择代言人的开始？我想就是明确自己想要什么、自己能否承受，这就是选择工作的开始。
　　选择代言人需要考量的因素有很多，如：男星、女星；代言人的知名度、风格；代言人的口碑、年龄；代言人的知名区域、领域；企业的规模、产品；市场规模、区域；品牌定位和知名度；企业广告投入规模；品牌的目标对象和产品消费对象。

   这么多的因素可以排列组合许许多多的方案，经常让企业无从选择，这人行，那个也好，另外一个也不错，最后往往可能还是凭决策者的主观喜好决定，不可能产生一个让消费者喜爱的形象代言人而提升品牌现象和产品的畅销。部分企业过多强调什么企业的风格和代言人的人格一致啊等等理论原则，缺乏考量企业实际的情况，理论的选择方式大多是策划人的自我感觉和说词，特别是对发展中的中小企业和品牌而言，是不利于选择到合适的代言人选。我认为选择代言人一定要认识到不同的品牌阶段应该有不同选择原则和对象，明确了这点就方便的进行合理和谐的配对，去成就企业以小博大的目的，提升品牌的影响。合适的就是对的，目标消费者喜欢的就是好的！
　　选择企业形象代言人最重要的原则是明确企业发展的阶段、品牌目标以及能够承受的费用，找到合适、合理、合拍的品牌形象代言人。
　　选择企业形象代言人的策略就是新奇制胜，匹配为上！

   二、黄圣依代言“天下竹业”，助推竹纤维企业迅速崛起。

   诸葛长青：黄圣依代言拥有“竹世纪”、“竹天下”两大强势品牌的“天下竹业”，预兆这个企业将会迅速崛起。

   根据中国广告网报道：日前，国际影星黄圣依将为“天下竹业”代言竹纤维品牌的消息在浙江省安吉县内广为流转。记者今天从浙江安吉天下竹业有限公司核实，该公司已正式与黄圣依签约，从2012年1月开始，黄圣依将为该公司“天下竹业”品牌倾力吆喝。而此举也标志着安吉竹纤维企业实施大品牌化运作的战略号角正式吹响。
　　安吉天下竹业有限公司是一家集研发、生产、营销于一体的新型竹纤维纺织品企业，拥有“竹世纪”、“竹天下”两大强势品牌，产品涵盖竹纤维毛巾、内衣、服饰、床上用品、礼品等十大系列1000多个品种，目前在国内20多个省市拥有800余家专卖店，是安吉竹纤维产业的领军企业。
　　说起“天下竹业”为何舍得出巨资请明星代言，该公司董事长喻元平表示，随着企业的不断发展和国内知名度的不断提升，企业已具备进军国际市场的能力。为此，公司希望邀请具有“胸有成竹，引领世纪”潜质的国际影星做形象代言，把竹纤维生态、环保、绿色产品做精做优。“而黄圣依号称当今影坛四小花旦，被业内称之为当今中国最具发展潜质女演员之一，有了她的加盟，必将推动竹纤维产业品牌的发展”。
　　安吉县素有“中国竹乡”之称，自2001年研发出首个竹纤维产品后，安吉竹纤维历经十余年发展，已拥有近200家企业等100多个注册商标，年销售额5亿元以上，名副其实地成为国内最大的竹纤维集散地和品牌营销基地。
　　安吉县工商局相关负责人告诉记者，安吉虽作为全国最大的竹纤维品牌营销基地，但叫得响的品牌很少，该县竹纤维行业目前只有一件市著名商标。而企业要发展，要壮大，品牌的建设与提升可谓是重中之重。此番安吉天下竹业有限公司邀请国际明星黄圣依出任企业形象代言，是一条提高知名度和提升品牌力的捷径，也反映了安吉民企品牌意识的进一步提升，同时对该县竹纤维行业申报“安吉竹纤维”集体商标也会起到推波助澜的作用。
   三、天下竹业“胸有成竹，引领世纪”企业资料

   诸葛长青：天下竹业是一个很有前途的企业，大品牌战略会助推崛起。

   从安吉天下竹业有限公司是怎样的一个企业呢？他们自豪的说：

   川原五十里，修竹半其间。安吉，一个以竹名闻天下，以生态享誉海内外的人间天堂。这里，山川秀丽，物华天宝，拥有江南得天独厚的区位优势。是中国著名的竹乡，茶乡，黄浦江的源头，是影片《卧虎藏龙》、《夜宴》、《越王勾践》的拍摄地，全国第一个生态县。

　　安吉天下竹业有限公司，是一家集研发、生产、营销于一体的新型竹纤维纺织品企业。公司自2007年成立以来，坚持走“内联外引，科技创新，打造品牌”的发展路径，经过五年的努力，现已发展覆盖全国三十多个省市1000余家专卖店。拥有“竹世纪”，“竹天下”两大强势品牌，产品涵盖竹纤维家纺、竹纤维服饰、竹纤维礼品等十大系列1000多个品种，是竹纤维产业的领军企业。

　　竹纤维生态纺织品,是以天然竹子为原料，在竹子中提取“竹纤维素”，运用高科技精制而成，具有柔软爽滑，抗菌除臭，吸湿透气，抗紫外线等优良特性。以竹纤维制作的生态纺织品系列，不仅拥有高技术含量和高附加值，更符合当今最新时尚潮流，已经成为现代家居理念的新宠，是真正意义上的生态环保型健康产品，被誉为二十一世纪最具有发展前景的绿色产业。

　　2010年8月，公司与法国世纪竹业强强联合，借助该公司在欧洲竹业协会成员中的技术研发优势，推出高品味、高附加值的高科技竹纤维品牌“竹世纪”，全面推广世界领先的终端营运管理系统。并依托安吉在全国竹制品加工、竹制品集散、竹制品研发、竹产业培训等四大中心和中国大竹海、世界竹子蓄积量之冠的独特资源优势，合作双方不断加大投入，计划在三年内建立全球最大的竹纤维研发与物流中心，整合世界竹藤组织（INBAR）最尖端的研发专家人才，并挖掘中国几千年竹文化的深厚底蕴，推出一系列竹纤维高品质产品。
　　2011年12月，公司成功签约国际影星“黄圣依”为“天下竹业”系列品牌形象代言人，此举表明公司已确立大品牌化运作的战略目标！
　　公司坚持以人为本，提倡团队决策，注重内部人才的培养与挖掘，导入专业化、信息化、国际化管理模式，倡导生态、和谐、低碳、绿色健康新生活。确立了“保护生态，关爱健康，以竹为媒，共享天下”的核心发展理念。打造“金牌产品”，培养“金牌客户”，共同致力于“中国竹产业第一品牌”为远景目标。运用差异化产品、差异化营销模式和高效团队，确保合作双赢，让所有合作者共享“竹世纪”财富盛宴。让这新、奇、特、精的“蓝海产品，兆亿产业”造福全人类。
　　竹纤维生态纺织品，自然主义新风尚......
　　资料参考：品牌形象、市场营销、网络资料

What are the acts of abstaining from killing and releasing

 戒杀与放生的行为包括哪些

 1. Do not kill a living being with your own hands.

　　2. Do not abet others to kill.

　　3. Do not help others to kill.

　　4. Abstain from eating meat.

　　5. Do not engage in trades related to killing.

　　6、Whenever there is worship, regardless of what is being worshipped, use vegetarian dishes, flowers and fruit, not animal gifts.

　　7. If you see someone killing a human being, you should discourage them or buy the animal to be slaughtered with money and release it. If this does not work, or if the person does not sell the animal, then you should have compassion for the slaughtered animal, and even better if you can recite the Buddha's name or mantra for it.

　　8. Do not abuse the animal.

　　9、Other actions that are contrary to killing.

　　10. Abstain from killing and releasing animals yourself, and advise others to do the same. 

   1、不亲手杀生。

　　2、不教唆别人杀生。

　　3、不帮助别人杀生。

　　4、戒除肉食。

　　5、不从事与杀生有关的行业。

　　6、凡有祭拜，不管拜的是什么，一律用素菜、鲜花、水果，不用牲礼。

　　7、见人杀生，应加劝阻，或用钱将临宰之动物买而放之。若劝阻无效，或他不卖，则应对被杀之动物起同情心，若能为它念佛号或往生咒更好。

　　8、不虐待动物。

　　9、其他与杀生行为相反之行为。

　　10、自己戒杀放生，也劝别人戒杀放生。 

(This article is an original article by Zhuge Changqing, and the pictures are selected from the Internet. Welcome to forward it, and please indicate the source for forwarding)

Introduction to Zhuge Changqing: Zhuge Changqing, the inheritor and promoter of traditional Chinese culture, is willing to "learn from sages, promote virtue, revitalize China and benefit the world" together with people with the same ideals in the world.

(Zhuge Changqing: zhuge8031@163.com ）

Zhuge Changqing mailbox：

zhuge8031@163.com

Zhuge Changqing's Chinese Dream

Learn from sages and carry forward virtue

Revitalizing China for the benefit of the world

 （本文是诸葛长青原创文章，图片选自网络。欢迎转发，转发引用请注明出处）

诸葛长青简介：诸葛长青，中国国学传统文化传承弘扬者，愿与天下志同道合者一起“学习圣贤、弘扬善德、振兴中华、造福世界”。

（诸葛长青：zhuge8031@163.com）

Zhuge Changqing mailbox：

zhuge8031@163.com

  诸葛长青中国梦  

学习圣贤 弘扬善德

振兴中华 造福世界

Selected Articles in Previous Periods

Click the article title to view

往期精选文章

点击文章标题查看

1The wisdom of traditional Chinese culture changes the destiny: filial piety to parents+five in one+self-improvement

1 国学智慧改命运：孝敬父母+五合一+自强不息

2Zhuge Changqing's Three Golden Keys to Changing Destiny

2诸葛长青改命运三把金钥匙诸葛长青施食仪轨 （十五步简洁版）

3Zhuge Changqing's Greeting Ritual (15 Steps Concise Version)

3 诸葛长青施食仪轨 （十五步简洁版）

4How to repent: the ritual of repentance and the method of repentance (full version)

4   如何忏悔：忏悔仪轨忏悔方法（完整版）

5How to read the Dizang Sutra: Methods for reciting Dizang Sutra (complete version)

5 如何念地藏经：念地藏经仪轨方法（完整版）

6How to release? The ritual of releasing life

6怎样放生？放生仪轨

7Zhuge Changqing's Repentance Culture: A Case Study of Repentance Methods for Changing Destiny

7诸葛长青忏悔文化：改变命运忏悔方法案例

8Free Life Culture: Free Life Culture in Ancient China

8放生文化：中国古代的放生文化

9Shocking photo of feeding: Buddha, Bodhisattva and Dharma Protector come to the scene

9施食震撼照片：佛菩萨护法神亲临现场

10Feeding Rite Return: the return is changed to simple return

10施食仪轨回向：回向修改为简洁回向